Borsam Logistics Boosts Crossborder Ecommerce at Amazon Summit

Borsam Logistics Boosts Crossborder Ecommerce at Amazon Summit

Amazon Global Selling Cross-border Summit announced the "Next Generation Cross-border Chain" strategy, marking a new phase for cross-border e-commerce. BoSen Santong, as an SPN service provider, offers compliant end-to-end logistics solutions to help sellers address challenges such as tightening cross-border policies and evolving logistics links, thereby achieving global business growth. In the future, BoSen Santong will closely follow Amazon's strategic direction, relying on its global supply chain network and compliance service capabilities to empower cross-border sellers.

01/15/2026 Logistics Industry Insights
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Fiido Ebikes Expand Globally from Shenzhen Base

Fiido Ebikes Expand Globally from Shenzhen Base

Fiido, a Shenzhen-based E-bike brand, has successfully penetrated the global market and achieved over $100 million in annual revenue through precise market positioning, continuous product innovation, and refined content marketing. Its success provides a replicable model for Chinese E-bike brands seeking overseas expansion. Key elements include market segmentation, technological innovation, diversified channels, and a user-centric approach. Fiido demonstrates the potential for Chinese E-bike brands to thrive internationally with a well-defined market strategy and commitment to quality and customer satisfaction.

01/15/2026 Logistics Industry Insights
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Global Holiday Shipping Tips for International Courier Services

Global Holiday Shipping Tips for International Courier Services

This article provides an in-depth analysis of international express delivery rules during holidays, covering commercial express, postal express, and regional express services. It reveals delivery adjustments in special scenarios and offers practical advice to avoid delays, helping cross-border e-commerce and international trade participants navigate global logistics effectively. The guide equips businesses with the knowledge to plan shipments around holiday schedules and mitigate potential disruptions, ensuring timely delivery and customer satisfaction. Learn how to optimize your international shipping strategy during peak seasons.

01/15/2026 Logistics Encyclopedia
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Fast Fashion Giant SHEIN Expands Canadian Logistics Hub

Fast Fashion Giant SHEIN Expands Canadian Logistics Hub

SHEIN is accelerating its logistics layout in the North American market, launching a new warehouse in Toronto, Canada, aimed at shortening delivery times and improving order processing efficiency. Previously, SHEIN expanded its distribution facilities in the United States and plans to add more logistics centers. By building a localized warehousing network, SHEIN strives to solidify its leading position in the fast fashion market and bring more order opportunities to suppliers. This expansion is a key component of their strategy to enhance customer experience and maintain competitiveness.

01/16/2026 Logistics
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Amazon Sellers Boost Growth with Balanced Ad and Organic Strategies

Amazon Sellers Boost Growth with Balanced Ad and Organic Strategies

This paper delves into the problem of excessive advertising orders and insufficient organic orders faced by Amazon sellers, and proposes solutions. By analyzing the importance of keyword classification and layout, as well as reasonable advertising budget allocation strategies, it helps sellers break free from over-reliance on advertising, increase the organic traffic of listings, and create more competitive best-selling products. The focus is on shifting from paid advertising dependence to a more balanced and sustainable sales strategy for long-term success on Amazon.

01/16/2026 Logistics Industry Insights
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Amazon Ads Expert Bidding Strategies to Boost ROAS

Amazon Ads Expert Bidding Strategies to Boost ROAS

This article provides an in-depth analysis of four main Amazon Advertising bidding strategies: Down Only, Dynamic Bids - Up and Down, Fixed Bids, and Rule-Based Bidding. It offers practical advice on selecting the appropriate bidding strategy based on different product lifecycles and promotional goals. The aim is to help sellers optimize their advertising campaigns and improve their Return on Ad Spend (ROAS) by providing actionable insights into each strategy's strengths and weaknesses. This guide empowers sellers to make informed decisions and maximize their advertising effectiveness.

01/16/2026 Logistics Industry Insights
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Latin Americas Ecommerce Boom Shein Expands Seniors Embrace Social Media

Latin Americas Ecommerce Boom Shein Expands Seniors Embrace Social Media

The Latin American e-commerce market is witnessing new trends: a surge in social media activity among the silver generation presents fresh marketing opportunities. Shein is experimenting with a “Taobao model,” deepening its localization strategy. Meanwhile, traditional retailer Falabella faces declining performance and urgently needs transformation. Cross-border e-commerce sellers must seize these opportunities and navigate the challenges. The growing online presence of older adults provides a new demographic to target, while Shein's adaptation highlights the importance of understanding local market dynamics for sustained growth.

01/16/2026 Logistics Industry Insights
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Youtube Shares 45 Ad Revenue with Shorts Creators to Rival Tiktok

Youtube Shares 45 Ad Revenue with Shorts Creators to Rival Tiktok

YouTube has launched its Shorts ad revenue sharing program, offering creators 45% of ad revenue generated on Shorts. This initiative aims to compete with TikTok and attract more creators to the platform. This marks a significant shift in YouTube's short-form video monetization strategy and could reshape the short video market landscape, creating new opportunities for creators to monetize their content. The move is a direct response to the growing popularity of short-form video and the need to provide creators with viable revenue streams.

01/16/2026 Logistics Industry Insights
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Foot Locker Invests 40M in Nevada Hub to Boost West Coast Deliveries

Foot Locker Invests 40M in Nevada Hub to Boost West Coast Deliveries

Foot Locker is opening a $40 million distribution center in Reno, Nevada. This investment will accelerate delivery speeds in the Western United States, enhancing customer experience by serving West Coast stores more efficiently. The new facility will expand the company's two-day delivery reach, improving order fulfillment and strengthening its overall retail strategy in the region. The distribution center represents a significant logistics upgrade for Foot Locker, allowing them to better meet the demands of their customers and compete effectively in the evolving retail landscape.

01/16/2026 Logistics
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Guide to Optimizing Logistics Outsourcing From 1PL to 4PL

Guide to Optimizing Logistics Outsourcing From 1PL to 4PL

This paper delves into various levels of logistics outsourcing models (from 1PL to 4PL), analyzing their advantages and disadvantages. Through case studies, it assists corporate decision-makers in selecting the most suitable logistics strategy for their development. Logistics outsourcing is a crucial method for businesses to optimize supply chain management, reduce costs, and improve efficiency. Companies need to choose the appropriate model based on their specific circumstances. The paper provides insights for informed decision-making in this critical area of business operations, highlighting the strategic importance of logistics outsourcing.

09/28/2025 Logistics Encyclopedia
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