Ozon Reveals Peak Season Sales Trends and Strategy

Ozon Reveals Peak Season Sales Trends and Strategy

This article delves into Ozon's peak season promotion strategies, emphasizing the upgraded promotion analysis feature. This function clearly breaks down combined product card data, helping sellers accurately evaluate promotion effectiveness. It also provides a detailed interpretation of Ozon's promotion order attribution rules and proposes a combined promotion strategy using both Pay-Per-Order and Cost-Per-Click bidding. The aim is to assist sellers in achieving both traffic growth and cost control during peak season promotions.

02/03/2026 Logistics Industry Insights
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Tiktok Shop Weighs Standard Vs Express Options for Businesses

Tiktok Shop Weighs Standard Vs Express Options for Businesses

This article deeply compares the standard TikTok Shop and the Express Version, analyzing them from various dimensions such as open categories, display permissions, and promotion permissions. It provides selection suggestions for different types of merchants, aiming to help them better understand the characteristics of the two models and seize new opportunities in TikTok e-commerce. The analysis helps merchants choose the most suitable version based on their business needs and resources, maximizing their potential within the TikTok ecosystem.

12/30/2025 Logistics Encyclopedia
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Women Leaders Boost Supply Chain Resilience Through Diversity

Women Leaders Boost Supply Chain Resilience Through Diversity

Gartner's latest research indicates a steady increase in women's overall representation in the supply chain, with a record 26% holding senior leadership positions. However, growth in middle management roles remains sluggish. Diverse leadership is crucial for enhancing supply chain resilience. Companies should establish clear diversity goals, improve recruitment and promotion mechanisms, provide career development support, foster an inclusive culture, and promote role models. By working together, we can build a more resilient and equitable supply chain future.

01/27/2026 Logistics Industry Insights
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E-Commerce Innovates Last-Mile Delivery with Four Emerging Models

E-Commerce Innovates Last-Mile Delivery with Four Emerging Models

Currently, the e-commerce industry is continuously evolving, prompting innovations in the 'last mile' service model of e-commerce logistics. These innovations can be categorized into three main types: differentiated services by courier companies, data-driven preemptive services, and crowdsourcing models. By offering diverse timely services, intelligent demand forecasting, and flexible community resource integration, these models enhance delivery efficiency and customer experience, with the potential for further innovation and development in the future.

07/28/2025 Logistics
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China's JD, Alibaba Clash Over Rival E-Commerce Logistics Models

China's JD, Alibaba Clash Over Rival E-Commerce Logistics Models

This article explores the competition between JD.com and Alibaba in the logistics sector, particularly their recent interactions and disputes. Liu Qiangdong accused Cainiao of siphoning profits from courier companies, while Cainiao countered that JD lacks an understanding of platform sharing. The article analyzes the differences in their models and strategies, as well as the role and opportunities for courier companies during market reshuffling. The key challenge for both sides will be how to adjust strategies in response to industry developments amid competition and cooperation.

07/28/2025 Logistics
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Douyin Shop Unveils Five Key Sales Models for Business Growth

Douyin Shop Unveils Five Key Sales Models for Business Growth

This article delves into the startup strategies for TikTok Shop and five mainstream livestreaming commerce models: short video traffic generation, shop self-broadcasting, influencer marketing, account remixing, and product card traffic. It emphasizes that merchants should adapt to the characteristics of the TikTok platform, focus on short video content creation, and choose the appropriate operating model based on their own circumstances to achieve rapid shop growth and profitability. This includes understanding platform algorithms and engaging with the community to maximize reach and conversions.

01/04/2026 Logistics Industry Insights
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Metas AI Lab Unveils Core Models to Boost AI Development

Metas AI Lab Unveils Core Models to Boost AI Development

Meta's CTO revealed that the company's AI lab internally delivered its first core AI models in January, marking a significant advancement in the AI field. Meta is accelerating its AI strategy, including architectural adjustments, the establishment of new labs, and talent acquisition, aiming to enhance its global competitiveness. Future developments are worth monitoring. The delivery of the initial AI models signifies a key milestone in Meta's ongoing efforts to strengthen its position in the rapidly evolving landscape of artificial intelligence.

02/03/2026 Logistics Industry Insights
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Ebay Sellers Gain Edge with Global Marketplace Strategies

Ebay Sellers Gain Edge with Global Marketplace Strategies

This article delves into the advantages and disadvantages of eBay's promotion models. It highlights its strengths, including professional customer service, low entry barriers, diverse pricing options, and fair ranking algorithms. It also addresses challenges such as complex backend operations, limited payment options, and a buyer-centric approach. Finally, it proposes eBay operational strategies to leverage strengths and mitigate weaknesses, aiming to help sellers understand the platform's characteristics, develop appropriate operational strategies, and achieve success in the cross-border e-commerce arena.

01/06/2026 Logistics Encyclopedia
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Affordable Strategies for Global Ecommerce Expansion

Affordable Strategies for Global Ecommerce Expansion

This article delves into the cost structure of independent e-commerce websites for cross-border trade, covering website building, promotion, and labor investment. It compares open-source and SaaS website building models, as well as free and paid traffic acquisition methods. Emphasizing rational planning, data-driven strategies, and refined operations, it argues that even with a limited budget, it's possible to successfully operate an independent website and achieve brand aspirations. The key is to be strategic and focus on efficiency.

01/06/2026 Logistics Encyclopedia
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Amazon Unveils Profit Strategies for Small Sellers

Amazon Unveils Profit Strategies for Small Sellers

This article delves into the crucial path from loss to profit for small and medium-sized Amazon sellers launching new products. It emphasizes the importance of initial sales and the impact of conversion rates on organic traffic. The analysis provides a detailed understanding of how sellers with varying capital resources can achieve break-even. Furthermore, it explores diverse profitability models. The aim is to equip sellers with core strategies for Amazon new product promotion, enabling them to achieve rapid profitability.

12/31/2025 Logistics Industry Insights
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