Opinion Consumers Boost Crossborder Ecommerce Growth

Opinion Consumers Boost Crossborder Ecommerce Growth

This paper delves into the application of KOC (Key Opinion Consumer) marketing in cross-border e-commerce. It analyzes the differences between KOCs and KOLs, and proposes strategies for building private domain traffic using KOCs. The research highlights the authenticity and cost-effectiveness advantages of KOC marketing. It emphasizes the importance of selecting suitable KOCs, maintaining authenticity, and establishing long-term partnerships to maximize the effectiveness of KOC campaigns in driving traffic and sales within the cross-border e-commerce landscape.

01/22/2026 Logistics Industry Insights
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Global Brands Focus on Overseas Social Media Management

Global Brands Focus on Overseas Social Media Management

This article details the job responsibilities and requirements of an Overseas Social Media Specialist, covering social media account management, content strategy and promotion, data analysis and optimization, marketing promotion and collaboration, and public opinion monitoring and response. To become a successful Overseas Social Media Specialist, one needs solid language skills, rich operational experience, keen data analysis capabilities, and excellent communication and coordination skills. The role requires a comprehensive understanding of the overseas social media landscape and the ability to adapt strategies based on data-driven insights.

01/26/2026 Logistics Industry Insights
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Ecommerce Brands Turn to Key Opinion Consumers for Affiliate Growth

Ecommerce Brands Turn to Key Opinion Consumers for Affiliate Growth

This article unveils the ultimate weapon for driving traffic to independent websites: KOC affiliate marketing. It outlines five key steps: precisely targeting social media platforms, broadly searching for KOCs, initiating collaborations with product testing, escalating affiliate partnerships with paid collaborations, and amplifying ROI through data analysis. This approach helps independent website sellers achieve higher conversions at a lower cost, addressing the challenge of expensive yet ineffective influencer marketing. It offers a cost-effective alternative leveraging the authenticity and relatability of Key Opinion Consumers.

12/31/2025 Logistics Industry Insights
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Top Livestreamer Li Jiaqi Sparks Outrage Over Income Remarks

Top Livestreamer Li Jiaqi Sparks Outrage Over Income Remarks

Li Jiaqi's live streaming encountered a trust crisis due to the 'eyebrow pencil incident,' with the phrase 'has your salary increased?' triggering public outrage. This article analyzes the event's causes, price disputes, and the escalation of public opinion. It explores how live streaming hosts should exercise caution in their speech, empathize with users, and avoid 'mishaps' to ultimately gain user trust. The incident highlights the importance of understanding consumer sentiment and maintaining transparency in pricing within the competitive live streaming e-commerce landscape.

01/07/2026 Logistics Industry Insights
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US and EU Implement 15 Tariff Agreement

US and EU Implement 15 Tariff Agreement

The United States and the European Union have reached an important trade agreement, imposing a 15% tariff on EU goods entering the U.S. The EU has committed to purchasing $750 billion in U.S. energy and increasing its investments by $600 billion. Trump emphasized that this agreement will boost the development of the U.S. automotive and agricultural sectors. While the EU considers this the best possible outcome, public opinion has raised concerns about its implications.

07/28/2025 Logistics
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Streamer crazy Little Yang Bro Reaches Out to Anticounterfeit Activist Wang Hai

Streamer crazy Little Yang Bro Reaches Out to Anticounterfeit Activist Wang Hai

The reconciliation between influencer Xiao Yang Ge and anti-counterfeiting activist Wang Hai has sparked widespread discussion. Xiao Yang Ge's generous gesture softened Wang Hai's stance, but consumer rights remain paramount. Is this reconciliation genuine remorse or a PR strategy? Public opinion suggests that the live streaming e-commerce industry should prioritize consumer rights by improving product quality and service levels. The incident highlights the importance of ethical practices and consumer protection in the rapidly growing live commerce sector.

01/07/2026 Logistics Industry Insights
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Xiaomi Aims for EV Market Revival with 2026 Lineup

Xiaomi Aims for EV Market Revival with 2026 Lineup

After facing a public opinion crisis in 2025, Xiaomi Auto is gradually regaining positive sentiment through its product strength, market strategies, and anticipation for new releases. In 2026, Xiaomi plans to launch multiple new vehicles, including both pure electric and extended-range models, aiming for a systemic breakthrough. However, risks such as rebuilding trust in quality control, intense market competition, and a blurred brand positioning still exist. Whether Xiaomi Auto can make a successful comeback remains a significant challenge.

01/15/2026 Logistics Industry Insights
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Crossborder Ecommerce Faces New Customs Valuation Challenges

Crossborder Ecommerce Faces New Customs Valuation Challenges

The World Customs Organization released Advisory Opinion 4.19, clarifying how to handle royalties that include both patent rights for imported raw materials and trademark rights for the final product in customs valuation. This opinion aims to enhance valuation certainty, reduce trade friction, and assist businesses in tax planning. It offers valuable guidance for cross-border e-commerce and import-export enterprises, particularly regarding the treatment of royalties in determining customs value. The advisory opinion provides a framework for consistently applying valuation principles to complex licensing agreements.

01/05/2026 Customs Knowledge
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New Global Guidelines Clarify Customs Valuation of Franchise Fees

New Global Guidelines Clarify Customs Valuation of Franchise Fees

The World Customs Organization issued a new advisory opinion clarifying that franchise fees should not be included in the customs valuation of imported goods under specific circumstances. Originating from a Mexican case and confirmed by the Technical Committee on Customs Valuation, this opinion aims to reduce import costs for businesses and enhance customs valuation transparency. Companies should study the opinion, assess their franchise agreements, and communicate with customs authorities to ensure valuation compliance and capitalize on trade opportunities. This helps in correctly determining the dutiable value and avoiding potential penalties.

01/26/2026 Customs Knowledge
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Adidasyeezy Split Highlights Risks in Influencer Partnerships

Adidasyeezy Split Highlights Risks in Influencer Partnerships

Adidas's termination of its partnership with Kanye West highlights the risks associated with Key Opinion Leader (KOL) collaborations, potentially resulting in losses of up to 1.8 billion yuan. Brands should establish robust risk management systems, including KOL screening, contract management, continuous monitoring, and crisis communication. Furthermore, adopting diversified marketing strategies to reduce reliance on single KOLs is crucial for sustainable growth. This incident underscores the importance of proactive risk mitigation and strategic diversification in influencer marketing campaigns to safeguard brand reputation and financial stability.

01/06/2026 Logistics Industry Insights
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