Missfresh Struggles Can Heavy Supply Chain Aid Community Grocers
This paper delves into Qian Mama's 'daily clearing' model, which emphasizes 'no overnight meat,' and explores the successes and failures of its heavy supply chain model. By analyzing Qian Mama's failure in Beijing and its expansion strategy, it reveals the regional characteristics of community fresh produce and the opportunities and challenges in the sinking market. The article argues that Qian Mama's future depends on its ability to strike a balance between change and stability, maximizing the potential of its heavy supply chain model.
