Temu Expands to Canada and Spain with Lowcost Strategy
Pinduoduo's cross-border e-commerce platform, Temu, is accelerating its global expansion, planning to enter Canada and Spain after the US and African markets. This article analyzes the opportunities and challenges Temu faces in these two markets. It also explores Temu's JIT pre-sale model launched in the US market and discusses the importance of quality and service to Temu's future development, in addition to its low-price strategy. The article highlights the need for Temu to focus on more than just low prices to ensure long-term success in the competitive global e-commerce landscape.
