Facebook Ad Strategies to Cut Costs Boost Customer Acquisition

Facebook Ad Strategies to Cut Costs Boost Customer Acquisition

This article delves into common challenges in Facebook A+AC advertising, including conversion attribution window discrepancies, limited audience reach, creative fatigue, and ad exposure algorithms. It offers corresponding solutions and emphasizes the value of persisting with A+AC advertising. The article shares practical tips and advanced strategies to help advertisers overcome wasteful spending and achieve efficient customer acquisition. It aims to provide actionable insights for optimizing A+AC campaigns and maximizing ROI on Facebook.

01/06/2026 Logistics Industry Insights
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Globex Invests 40M in Power Tool Sector Via Acquisition

Globex Invests 40M in Power Tool Sector Via Acquisition

Eastern China's cross-border e-commerce giant, GreatStar, invested 280 million to acquire Ailun Cleaning, strengthening its power tool product line and demonstrating its strong financial strength and market expansion determination. By integrating online and offline channels and continuously expanding into new categories and markets, GreatStar has achieved sustained performance growth. Facing the challenges of the cross-border e-commerce market, product power remains the core competitiveness for sellers. This acquisition highlights GreatStar's strategic focus on enhancing its product offerings and solidifying its market position.

01/16/2026 Logistics Industry Insights
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Free Directory Aims to Streamline Customer Acquisition in Germany

Free Directory Aims to Streamline Customer Acquisition in Germany

This article introduces a practical and free method for developing the German market: leveraging the German business directory website www.wlw.de. This website lists over 650,000 German companies. By using keyword searches, viewing company details, and contacting them via WhatsApp, you can efficiently reach target customers and help your business expand into the German market. It's a valuable resource for lead generation and market entry.

01/21/2026 Logistics Industry Insights
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UPS Bets Big on Europe with TNT Express Acquisition

UPS Bets Big on Europe with TNT Express Acquisition

The negotiations for UPS's acquisition of TNT Express are ongoing, but face numerous challenges. A successful acquisition would reshape the European and even global logistics market landscape, putting pressure on competitors like FedEx. The final outcome remains to be seen. This potential merger signifies a major consolidation in the European logistics sector, with significant implications for pricing, service offerings, and market share. Regulatory hurdles and integration complexities are key factors that will determine the success of the deal. The industry is closely watching how this unfolds.

01/28/2026 Logistics
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XPO Logistics Plans 8B Acquisition to Expand Market Dominance

XPO Logistics Plans 8B Acquisition to Expand Market Dominance

XPO Logistics plans to spend $8 billion on acquisitions, aiming to transform its strategy and become a leading global third-party logistics (3PL) provider. The strategy focuses on acquiring asset-light companies and strengthening last-mile delivery capabilities. This move faces competition from traditional logistics giants and e-commerce behemoths, but also presents significant growth opportunities. The company believes strategic acquisitions are key to expanding its market share and solidifying its position in the competitive logistics landscape.

01/28/2026 Logistics Industry Insights
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Kenco Expands in North America with Drexel Industries Acquisition

Kenco Expands in North America with Drexel Industries Acquisition

Kenco acquired Drexel I's 3PL business in Canada to expand its Canadian operations and enhance its overall North American logistics capabilities. The acquisition includes Drexel's four warehouses and 100 employees. This will strengthen Kenco's competitiveness in the Canadian market and enable the company to provide customers with a broader and more efficient range of logistics services. The strategic move underscores Kenco's commitment to growth and its dedication to providing comprehensive supply chain solutions across North America.

01/30/2026 Logistics
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Datadriven Tactics Boost Mobile Game User Acquisition in 2026

Datadriven Tactics Boost Mobile Game User Acquisition in 2026

In 2026, efficient user acquisition is crucial for game globalization success due to market slowdown. Focus on foundational mainstream platforms while exploring niche platforms for incremental growth. Leverage AI for innovative ad creative development and to identify low-cost, high-conversion traffic sources. Optimizing these strategies will be key to navigating the evolving landscape of game marketing and achieving sustainable growth in the global market.

02/03/2026 Logistics Industry Insights
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Foreign Trade Firms Boost Growth with Customer Acquisition Software

Foreign Trade Firms Boost Growth with Customer Acquisition Software

Against the backdrop of global trade recovery, foreign trade enterprises face challenges in customer acquisition. Traditional methods are inefficient, leading to the emergence of foreign trade customer acquisition software. This paper takes 'Maoxiaoqi' as an example to illustrate the advantages of such software in massive customer acquisition, efficient customer outreach, and customer follow-up process management. It emphasizes that digital transformation is a necessary path for the development of foreign trade companies, enabling them to thrive in the competitive global market.

02/03/2026 Logistics Industry Insights
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Railway Freight Reform: Charting A New Blueprint For Supply-side Reform

Railway Freight Reform: Charting A New Blueprint For Supply-side Reform

In recent years, significant progress has been made in railway freight reform, particularly with innovations in express transportation models. New fast freight trains not only enhance transportation speed and service quality but also reduce logistics costs, driving regional economic development. The railway corporation is committed to building modern logistics enterprises, fully leveraging the green advantages of railway transport, and continuously adapting to market demands to promote supply-side reform. This series of reform measures will bring new development opportunities to the railway freight industry in the future.

07/18/2025 Logistics Industry Insights
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Minnesota Train Derailment Sparks Rail Safety Concerns After Ethanol Spill

Minnesota Train Derailment Sparks Rail Safety Concerns After Ethanol Spill

A train derailment in Minnesota, with an ethanol leak causing a fire, has reignited concerns about railway safety despite no reported injuries. The incident prompted the state government to introduce new safety legislation and call for increased railway regulation and safety investments. Drawing parallels with a recent similar accident in Ohio, the event highlights underlying issues of cost control and regulatory gaps within the railway industry. Rebuilding trust in railway safety remains a significant challenge. The incident underscores the need for stricter oversight and proactive measures to prevent future occurrences.

01/30/2026 Logistics
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