Amazon Sellers Optimize ACOS to Boost Profits

Amazon Sellers Optimize ACOS to Boost Profits

This article delves into the Amazon Advertising ACOS metric, explaining its calculation formula, influencing factors, and relationship with gross profit margin. It provides practical techniques for reducing ACOS, including keyword optimization, negative targeting strategies, and the combination of manual and automatic campaigns. The aim is to help sellers move away from excessive spending and achieve precise profitability by optimizing their advertising campaigns and improving their ACOS.

01/05/2026 Logistics Encyclopedia
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US Import Drop in October Points to Economic Slowdown

US Import Drop in October Points to Economic Slowdown

S&P Global reported a 3.4% year-over-year decrease in US imports for October, marking several consecutive months of decline. This suggests a potential slowdown in US consumer demand. Factors such as high inflation, inventory adjustments, and global economic complexities are likely contributing to this trend. The import volume trends in the coming months will be closely monitored for further indications of economic health.

01/08/2026 Logistics
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North American Class 8 Truck Orders Drop Sharply Amid Supply Chain Issues

North American Class 8 Truck Orders Drop Sharply Amid Supply Chain Issues

North American Class 8 truck orders experienced a significant decline in May, impacted by both supply chain bottlenecks and demand uncertainty. While demand persists, limited production capacity and cost pressures have led manufacturers to be cautious in accepting orders. The future market faces multiple challenges, including macroeconomic factors and technological shifts. Fleets, manufacturers, and policymakers need to collaborate to navigate these complexities with cautious optimism.

01/28/2026 Logistics Industry Insights
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Key Insights on Shenzhenromania Sea Freight Costs and Timelines

Key Insights on Shenzhenromania Sea Freight Costs and Timelines

This article provides a detailed analysis of shipping times from Shenzhen Port to Romania, covering voyage segments, total estimated time, and influencing factors. It helps you understand the shipping cycle, optimize your logistics plan, and answers frequently asked questions to ensure your goods arrive safely and on time. Learn about transit times, potential delays, and how to plan effectively for sea freight between Shenzhen and Romania.

01/26/2026 Logistics
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US Ocean Freight Costs Strategies to Reduce Shipping Expenses

US Ocean Freight Costs Strategies to Reduce Shipping Expenses

This article provides a comprehensive analysis of the pricing mechanisms for sea freight to the USA, covering billable weight, freight composition, charging models, and influencing factors. It also offers cost-saving strategies to help you reduce logistics expenses and expand your reach in the American market. Learn how to navigate the complexities of international shipping and optimize your budget for successful trade with the United States.

01/26/2026 Logistics
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Canadachina Trade Key Tips for Ocean Freight Forwarders

Canadachina Trade Key Tips for Ocean Freight Forwarders

Choosing a reliable Canadian freight forwarder for ocean shipping is crucial. Key considerations include transparent pricing, comprehensive services, timely and secure delivery, and a professional team. Ocean freight rates and transit times are influenced by various factors, requiring consultation with a freight forwarder for accurate information. Selecting a professional agent safeguards your international trade, ensuring smooth and efficient cargo transportation between China and Canada.

01/26/2026 Logistics
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Air Cargo Delays Persist Causes and Solutions Explored

Air Cargo Delays Persist Causes and Solutions Explored

This article provides an in-depth analysis of air freight backlog, explaining its definition, common scenarios, and influencing factors. It offers practical tips to reduce backlog time, helping businesses optimize their logistics plans and improve supply chain efficiency. The distinction between backlog and customs clearance is clarified. The aim is to provide actionable insights for companies seeking to minimize disruptions and streamline their international air freight operations.

01/26/2026 Logistics Encyclopedia
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US Trucking Volumes Jump in August Amid Hurricane Demand

US Trucking Volumes Jump in August Amid Hurricane Demand

Data from the American Trucking Associations shows a significant increase in U.S. trucking volume in August, with strong month-over-month and year-over-year performance. Factors such as pre-hurricane preparations, increased port throughput, and lower inventory levels contributed to this growth. However, the industry continues to face challenges including tight capacity and fluctuating fuel prices. A cautiously optimistic outlook is warranted for future development.

01/29/2026 Logistics
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Global Supply Chains Adapt to Postpandemic Challenges

Global Supply Chains Adapt to Postpandemic Challenges

In the post-pandemic era, the supply chain and logistics industry faces multiple challenges, including port congestion, capacity shortages, and e-commerce boom. Global supply chains need to strengthen risk management, enhance resilience, and embrace digital transformation to adapt to the new normal. These factors are crucial for navigating the complexities and uncertainties of the current global landscape and ensuring the smooth flow of goods and services.

01/28/2026 Logistics Industry Insights
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Mexicos Nearshoring Boom Alters Global Supply Chains

Mexicos Nearshoring Boom Alters Global Supply Chains

Moody's Analytics Director Alfredo Coutino discusses the nearshoring trend, highlighting Mexico's advantages as an ideal destination, including its geographic location, cost-effectiveness, and trade relationships. However, he also cautions companies to pay attention to Mexico's labor force, regulations, and potential risks in order to fully capitalize on nearshoring opportunities. Companies should carefully consider these factors to ensure a successful and beneficial nearshoring strategy in Mexico.

01/27/2026 Logistics Industry Insights
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