Product Videos Increase Ecommerce Sales Study Shows

Product Videos Increase Ecommerce Sales Study Shows

This article delves into how product videos can boost e-commerce conversion rates, focusing on the creation and application strategies for YouTube Shorts, Amazon main image videos, and popular product videos for independent websites. It emphasizes the importance of video marketing in brand development and provides practical tips for building a social media presence. The aim is to help e-commerce sellers seize the opportunities presented by video marketing and achieve sales growth. It covers key aspects of video strategy and execution for improved online performance.

12/29/2025 Logistics Industry Insights
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Crossborder Ecommerce Thrives with Multichannel Strategies

Crossborder Ecommerce Thrives with Multichannel Strategies

Multi-channel operation in cross-border e-commerce is crucial to break through the intensified competition, but it's not a one-size-fits-all solution. This article emphasizes the importance of selecting the right channels and optimizing business operations. It provides practical tips such as channel combination, product testing, and tiered pricing strategies to help sellers achieve profitability in the competitive cross-border e-commerce market. By focusing on strategic channel selection and efficient execution, sellers can navigate the challenges and achieve sustainable profit growth.

12/30/2025 Logistics Industry Insights
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Guide to Managing Amendment Risks in Air Freight

Guide to Managing Amendment Risks in Air Freight

This article provides an in-depth analysis of amendment operations in international air freight, detailing how to mitigate risks across three stages: pre-prevention, in-process operation, and post-event closure. It emphasizes the importance of document verification, fee confirmation, and process compliance. The goal is to offer foreign trade practitioners a practical guide to ensure smooth customs clearance. By focusing on proactive measures, careful execution, and thorough follow-up, this guide aims to minimize errors and delays associated with air freight amendment requests.

01/15/2026 Logistics Encyclopedia
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USPS Cuts Losses As Package Growth Fuels Turnaround

USPS Cuts Losses As Package Growth Fuels Turnaround

The United States Postal Service (USPS) released its latest financial report, showing a narrowed loss with its package business as a growth engine. Despite facing challenges like inflation, regulation, and competition, USPS is striving for financial stability through internal reforms and efficiency improvements. Industry experts believe USPS is heading in the right direction, but execution is key. Moving forward, USPS needs to continue pushing reforms, expanding into new business areas, and collaborating with private companies to address opportunities and challenges and achieve sustainable development.

01/15/2026 Logistics
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USPS Struggles to Implement Decadelong Reform Plan

USPS Struggles to Implement Decadelong Reform Plan

The United States Postal Service (USPS) faces significant financial challenges, with third-quarter losses widening to $3 billion. Despite revenue growth, performance varied across different business units. In response, the USPS launched the 'Delivering for America' ten-year reform plan, aimed at achieving financial self-sufficiency and improving service quality. The plan faces challenges such as execution risks and market competition, but also opportunities including e-commerce growth and government support. The success of this plan is crucial for the future of the USPS.

01/19/2026 Logistics
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Six Strategies to Optimize Warehouse Management System ROI

Six Strategies to Optimize Warehouse Management System ROI

This paper delves into maximizing the return on investment (ROI) of Warehouse Management Systems (WMS) through six key strategies. It covers establishing a center of excellence, exploring advanced options, leveraging constraint-based planning, blurring the lines of warehouse execution, automating parcel manifests, and improving wave management. The aim is to help businesses fully utilize the potential of their WMS, enhance operational efficiency, reduce costs, and ultimately improve customer satisfaction. By implementing these strategies, companies can unlock significant value and optimize their supply chain performance.

01/19/2026 Warehousing
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Retailers Tackle Lastmile Hurdles to Sustain Free Shipping

Retailers Tackle Lastmile Hurdles to Sustain Free Shipping

Collaboration between marketing and supply chain departments is crucial for achieving fast, free delivery. This article explores how to break down departmental silos through data sharing and establishing closed-loop feedback mechanisms to optimize promotional campaigns and enhance customer loyalty and profitability. It discusses aligning marketing strategies with supply chain capabilities to ensure seamless execution and customer satisfaction. Furthermore, the article looks ahead to the future trends of intelligent collaboration, highlighting the potential for AI and automation to further streamline processes and improve overall efficiency.

01/19/2026 Logistics Industry Insights
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Trucking Spot Rates Rise As Capacity Tightens

Trucking Spot Rates Rise As Capacity Tightens

TransCore data indicates a continued strong truckload freight volume in the spot market for August, defying seasonal trends. Rates remain stable, but different freight types show varying patterns. Freight brokers play a prominent role, with small carriers increasingly reliant on them. Larger carriers prefer sourcing freight independently. Capacity is crucial; companies need to focus on cost control, optimize capacity allocation, enhance technology adoption, and establish long-term partnerships to navigate the current market dynamics. This requires careful planning and strategic execution to maintain competitiveness.

01/18/2026 Logistics Industry Insights
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Amazon Ends FBA Prep and Label Services in Service Overhaul

Amazon Ends FBA Prep and Label Services in Service Overhaul

Amazon FBA's announcement to discontinue pre-processing and labeling services marks a significant shift in cross-border e-commerce operations. Sellers need to enhance their overseas localization capabilities, optimize supply chains, connect with reliable overseas warehouses, and adjust product selection strategies. Proactively addressing these new regulations is crucial to maintaining a competitive edge in the dynamic market. This change compels sellers to take more control over their inventory preparation and logistics, potentially leading to increased efficiency and cost savings with proper planning and execution.

01/23/2026 Logistics
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Google SEO Key to Global Ecommerce Growth

Google SEO Key to Global Ecommerce Growth

This article delves into the core strategies and key execution points of Google optimization for cross-border e-commerce, covering content quality, technical architecture, user experience, and localization adaptation. It emphasizes improving website ranking in Google search engine through high-quality content, technical optimization, and user behavior adaptation to acquire more organic traffic and achieve cross-border e-commerce business growth. It also answers frequently asked questions and provides readers with a practical operational guide. The focus is on leveraging SEO to drive international sales.

02/11/2026 Logistics Encyclopedia
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