Amazon Prioritizes Star Ratings Altering Seller Tactics
Amazon's review system is undergoing a significant change, with increased weighting for star ratings and potentially reduced weighting for the number of reviews. This benefits new products but poses challenges for established ones. Sellers need to improve product quality and service to adapt to the policy change. Recent technical glitches on Amazon, causing some product reviews to be invisible, have further complicated seller operations. Sellers need to closely monitor these changes and adjust their strategies accordingly.
