Amazon Revamps Legacy Products with New Marketing Strategy

Amazon Revamps Legacy Products with New Marketing Strategy

This article delves into the advertising strategies for reactivating old products on Amazon through off-Amazon promotion. It emphasizes the importance of conversion rates and details the application of Code mode, adjustments to on-Amazon advertising, and keyword negation techniques. By synergizing off-site traffic generation with on-site conversion optimization, this approach helps sellers revitalize old products and achieve sales growth. The article provides practical insights into leveraging external traffic to boost internal performance and ultimately increase revenue for established product listings.

01/06/2026 Logistics Encyclopedia
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Customs Classification Guide for Steel Products

Customs Classification Guide for Steel Products

This article discusses the classification methods of steel products in customs commodity classification, including seamless steel pipes, steel structures, screws, bolts, springs, and other steel products. Each product category has clear requirements for declaration, including name, use, material, and processing methods. Accurate classification and declaration help companies comply with regulations in international trade and enhance efficiency.

07/21/2025 Logistics Encyclopedia
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OZON Russias Topselling Summer Products Revealed

OZON Russias Topselling Summer Products Revealed

This article provides in-depth analysis of summer consumption trends on the Russian OZON e-commerce platform, offering product selection recommendations. It focuses on popular categories such as outdoor sports, water recreation, BBQ, and gardening. The article also highlights the importance of preparing for the back-to-school season. It emphasizes key considerations like early stock preparation, weather monitoring, and understanding consumer habits to help sellers seize opportunities and increase sales on OZON during the summer months.

12/31/2025 Logistics Industry Insights
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Streamlining Cargo Reallocation Cuts Demurrage Boosts Efficiency

Streamlining Cargo Reallocation Cuts Demurrage Boosts Efficiency

The cargo re-allocation process after inspection involves obtaining a Non-Shipment Certificate, submitting a re-allocation application, and canceling/re-declaring customs. This article details the key operational points of each step, providing strategies for cost control and handling special circumstances. It aims to help freight forwarding companies efficiently complete re-allocation, reducing the risk of port detention. The process includes understanding the necessary documentation and procedures for successful cargo re-allocation.

08/22/2025 Logistics Encyclopedia
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Amazon Struggles With Traffic Strategy in New Product Launch

Amazon Struggles With Traffic Strategy in New Product Launch

Launching new products on Amazon is challenging due to intense competition for traffic. Optimizing conversion rates and reviews is crucial. The off-season presents even greater difficulties. Focus on high-traffic, low-priced products and implement data-driven, refined operations. This approach helps navigate the competitive landscape and maximize visibility and sales for new products, especially during slower periods. Continuous monitoring and adjustments based on performance data are key to success.

12/31/2025 Logistics Industry Insights
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Rubber Products Gain Versatility in Modern Industries

Rubber Products Gain Versatility in Modern Industries

This article explores rubber products under the HS code series 40, covering the properties and applications of natural rubber and various synthetic rubbers. By analyzing the information provided by different codes, it aims to help readers understand the significance of rubber in modern industry and everyday life.

08/05/2025 HS Code Query
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Sugarcane Products Gain Traction in Global Markets

Sugarcane Products Gain Traction in Global Markets

This article provides an in-depth analysis of the market value of sugarcane (code 1212999500), highlighting its significance and diversity in international trade. It explores the consumption demand for sugarcane products and related policies, aiming to provide a basis for decision-making for businesses.

07/09/2025 HS Code Query
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Amazon Simplifies Battery Exemption for Electrical Products

Amazon Simplifies Battery Exemption for Electrical Products

This article provides a detailed guide for Amazon sellers on how to efficiently upload a battery exemption sheet. It covers finding the entry point, downloading the form, accurately completing it, and the necessary upload steps. By following this guide, sellers can successfully pass Amazon's battery verification process and ensure the successful listing of their battery-powered products. This helps avoid delays and ensures compliance with Amazon's regulations for selling items containing batteries.

01/04/2026 Logistics Encyclopedia
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Data Reveals Topselling Products on Ozon Marketplace

Data Reveals Topselling Products on Ozon Marketplace

A must-read for OZON sellers! This article details the 'Popular Products' feature in the OZON backend, teaching you how to analyze bestselling product data for precise product selection and operational optimization to boost sales. Master data analysis secrets to succeed in the OZON marketplace. Learn how to leverage this tool to identify trending items, understand customer preferences, and make informed decisions about inventory and marketing strategies. Improve your product visibility and maximize your sales potential on OZON.

01/04/2026 Logistics Encyclopedia
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