Amazon Sellers Boost Ad Spending for Holiday Season

Amazon Sellers Boost Ad Spending for Holiday Season

The end-of-year peak season on Amazon is highly competitive, making traffic acquisition crucial both on and off the platform. Display Ads offer broad reach, allowing precise targeting through audience and content relevance. Utilizing strategies like retargeting and similar product targeting can effectively boost new product traffic, capture competitor traffic, and encourage cross-selling. This helps sellers achieve sales breakthroughs during the peak season.

12/31/2025 Logistics Industry Insights
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Facebook Algorithm Strategies Boost Brand Engagement

Facebook Algorithm Strategies Boost Brand Engagement

This article provides an in-depth analysis of the Facebook algorithm's mechanics and evolving trends. It offers three key strategies for brands to adapt to algorithm changes and achieve breakthrough growth in Facebook marketing: precisely timing posts, creating original video content, and fully leveraging employees and brand advocates. By implementing these strategies, brands can enhance content reach and navigate the complexities of the Facebook algorithm effectively.

12/31/2025 Logistics Industry Insights
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Indian Sellers Gain on Ebay Amid Crossborder Ecommerce Surge

Indian Sellers Gain on Ebay Amid Crossborder Ecommerce Surge

eBay India has surpassed 100,000 sellers, experiencing rapid growth in its export business. Key product categories include auto parts and home decor. eBay aims to expand the product reach of Indian sellers and help them access international markets through initiatives like the "Xpansion" program and government collaborations. This strategy fosters a mutually beneficial relationship between the platform and its sellers, driving growth and success for both parties.

01/16/2026 Logistics Industry Insights
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Amazon Sellers Boost Sales with Offplatform Video Ads

Amazon Sellers Boost Sales with Offplatform Video Ads

Good news for Amazon sellers! Display advertising video feature gets a significant upgrade, helping you break through the bottleneck of on-site traffic and embrace massive off-site exposure. Reach potential customers accurately on third-party websites and apps through vivid video ads, enhance brand awareness, and achieve explosive sales growth. Seize the peak season opportunity and make your products stand out in the market!

01/16/2026 Logistics Industry Insights
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Knightswift Merger Finalized Altering Trucking Sector

Knightswift Merger Finalized Altering Trucking Sector

The merger between Knight and Swift has been approved, creating Knight-Swift, a $6 billion trucking giant and the largest in North America. The merger signifies significant industry consolidation. Knight's CEO has taken over from the founder of Swift, marking a leadership transition within the newly formed entity. This deal reshapes the landscape of the trucking industry, establishing a dominant player with expanded reach and resources.

01/15/2026 Logistics
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SEKO Logistics Partners with Ridgemont to Boost Global Growth Tech

SEKO Logistics Partners with Ridgemont to Boost Global Growth Tech

SEKO has received an investment from Ridgemont Equity Partners to accelerate its global expansion and technology upgrades. Greenbriar Equity Group will continue its investment in SEKO, focusing on e-commerce, white-glove services, and freight forwarding. This new investment will help SEKO further enhance its capabilities and expand its reach in the rapidly evolving logistics landscape, allowing them to better serve their customers worldwide.

01/19/2026 Logistics
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Warehouse Robotics Boom Cuts Costs Boosts Efficiency

Warehouse Robotics Boom Cuts Costs Boosts Efficiency

Warehouse robots are becoming increasingly popular due to labor shortages and the accelerated growth of e-commerce. Adoption rates among large enterprises are projected to reach 75% by 2026. Mobile robots are expected to lead the development of smart logistics, offering flexible and efficient solutions for material handling and order fulfillment within warehouse environments. This trend signifies a significant shift towards automation in the logistics industry.

01/19/2026 Logistics Industry Insights
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UPS Strike Looms As Teamsters Talks Stall

UPS Strike Looms As Teamsters Talks Stall

Negotiations between UPS and the Teamsters union have stalled, with the union demanding a final offer from UPS by June 30th or face potentially the largest strike in US history. A strike would severely impact the US supply chain and could lead to price increases. Whether the two sides can reach an agreement before the deadline to avert a strike is being closely watched.

01/21/2026 Logistics Industry Insights
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Uber Freight Expands Managed Transport Services in Europe

Uber Freight Expands Managed Transport Services in Europe

Uber Freight's European operations are experiencing rapid growth, with freight volume exceeding €200 million and projected to reach €2 billion by 2028. This success is attributed to globalization, technology, and service offerings, including outsourcing solutions. Uber Freight empowers clients to improve efficiency and achieve sustainable development goals within their supply chains. They offer managed transportation solutions to streamline operations and optimize freight movements across Europe.

01/21/2026 Logistics Industry Insights
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Free Directory Aims to Streamline Customer Acquisition in Germany

Free Directory Aims to Streamline Customer Acquisition in Germany

This article introduces a practical and free method for developing the German market: leveraging the German business directory website www.wlw.de. This website lists over 650,000 German companies. By using keyword searches, viewing company details, and contacting them via WhatsApp, you can efficiently reach target customers and help your business expand into the German market. It's a valuable resource for lead generation and market entry.

01/21/2026 Logistics Industry Insights
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