Amazon Revamps Legacy Products with New Marketing Strategy

Amazon Revamps Legacy Products with New Marketing Strategy

This article delves into the advertising strategies for reactivating old products on Amazon through off-Amazon promotion. It emphasizes the importance of conversion rates and details the application of Code mode, adjustments to on-Amazon advertising, and keyword negation techniques. By synergizing off-site traffic generation with on-site conversion optimization, this approach helps sellers revitalize old products and achieve sales growth. The article provides practical insights into leveraging external traffic to boost internal performance and ultimately increase revenue for established product listings.

01/06/2026 Logistics Encyclopedia
Read More
Amazon Sellers Weigh Sticking With Old Products or Pivoting to New

Amazon Sellers Weigh Sticking With Old Products or Pivoting to New

This article explores the challenges faced by Amazon sellers today, including sluggish growth and difficulties in launching new products. Through case study analysis, it reveals the reasons behind the phenomenon of “boss burnout” and discusses employee coping strategies. It also highlights a significant change in the Amazon new product launch phase, reminding sellers to be more cautious when introducing new products. The importance of market insights and the ability to quickly create products are emphasized for success in the competitive Amazon marketplace.

01/04/2026 Logistics Industry Insights
Read More
Customs Classification Guide for Steel Products

Customs Classification Guide for Steel Products

This article discusses the classification methods of steel products in customs commodity classification, including seamless steel pipes, steel structures, screws, bolts, springs, and other steel products. Each product category has clear requirements for declaration, including name, use, material, and processing methods. Accurate classification and declaration help companies comply with regulations in international trade and enhance efficiency.

07/21/2025 Logistics Encyclopedia
Read More
OZON Russias Topselling Summer Products Revealed

OZON Russias Topselling Summer Products Revealed

This article provides in-depth analysis of summer consumption trends on the Russian OZON e-commerce platform, offering product selection recommendations. It focuses on popular categories such as outdoor sports, water recreation, BBQ, and gardening. The article also highlights the importance of preparing for the back-to-school season. It emphasizes key considerations like early stock preparation, weather monitoring, and understanding consumer habits to help sellers seize opportunities and increase sales on OZON during the summer months.

12/31/2025 Logistics Industry Insights
Read More
Amazon Sellers Revamp Older Listings with New Product Strategies

Amazon Sellers Revamp Older Listings with New Product Strategies

This article addresses the challenges of re-launching old products on Amazon and proposes a solution based on adjusting new product advertising strategies. By focusing on manual advertising, employing a combination of 'Campaign + Match Type' approach, and strategically controlling bids and budgets, sellers can effectively capture search traffic and revitalize sales for older listings. The article emphasizes the importance of precise targeting and continuous optimization, providing practical guidance for successfully re-launching old products on Amazon. It highlights how to achieve a sales turnaround by leveraging targeted advertising and diligent management.

01/05/2026 Logistics Encyclopedia
Read More
Rubber Products Gain Versatility in Modern Industries

Rubber Products Gain Versatility in Modern Industries

This article explores rubber products under the HS code series 40, covering the properties and applications of natural rubber and various synthetic rubbers. By analyzing the information provided by different codes, it aims to help readers understand the significance of rubber in modern industry and everyday life.

08/05/2025 HS Code Query
Read More
Sugarcane Products Gain Traction in Global Markets

Sugarcane Products Gain Traction in Global Markets

This article provides an in-depth analysis of the market value of sugarcane (code 1212999500), highlighting its significance and diversity in international trade. It explores the consumption demand for sugarcane products and related policies, aiming to provide a basis for decision-making for businesses.

07/09/2025 HS Code Query
Read More
Amazon Simplifies Battery Exemption for Electrical Products

Amazon Simplifies Battery Exemption for Electrical Products

This article provides a detailed guide for Amazon sellers on how to efficiently upload a battery exemption sheet. It covers finding the entry point, downloading the form, accurately completing it, and the necessary upload steps. By following this guide, sellers can successfully pass Amazon's battery verification process and ensure the successful listing of their battery-powered products. This helps avoid delays and ensures compliance with Amazon's regulations for selling items containing batteries.

01/04/2026 Logistics Encyclopedia
Read More
Data Reveals Topselling Products on Ozon Marketplace

Data Reveals Topselling Products on Ozon Marketplace

A must-read for OZON sellers! This article details the 'Popular Products' feature in the OZON backend, teaching you how to analyze bestselling product data for precise product selection and operational optimization to boost sales. Master data analysis secrets to succeed in the OZON marketplace. Learn how to leverage this tool to identify trending items, understand customer preferences, and make informed decisions about inventory and marketing strategies. Improve your product visibility and maximize your sales potential on OZON.

01/04/2026 Logistics Encyclopedia
Read More