Amazon Ads Dayparting Boosts ROI for Sellers

Amazon Ads Dayparting Boosts ROI for Sellers

This article delves into time-based bidding strategies for Amazon Advertising, aiming to help sellers optimize budget allocation, eliminate ineffective clicks, and enhance advertising efficiency. It elaborates on the rationale behind time-based bidding, strategy formulation, and advertising data optimization. Practical operational suggestions are provided to empower sellers to maximize advertising effectiveness. By understanding and implementing these strategies, sellers can improve their ad performance and achieve a higher return on investment within the Amazon marketplace.

12/30/2025 Logistics Industry Insights
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San Pedro Bay Ports Implement New Rules to Reduce Congestion

San Pedro Bay Ports Implement New Rules to Reduce Congestion

The Port of San Pedro Bay has introduced new vessel queuing rules, shifting the queuing basis from 'actual arrival time' to 'time of departure from the previous port'. This aims to alleviate congestion, reduce emissions, and increase transparency. After implementation, close monitoring of the number of anchored vessels, waiting times, emissions, and transit times is crucial. Furthermore, optimizing supply chain strategies is essential to collectively build an efficient and green supply chain.

01/19/2026 Logistics
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ALAN Deploys Disaster Aid to Tornadohit Kentucky Illinois

ALAN Deploys Disaster Aid to Tornadohit Kentucky Illinois

ALAN has launched a disaster relief logistics aid effort in response to the tornadoes in Kentucky and Illinois. The organization is coordinating transportation, warehousing, and other resources to support affected communities. Individuals and organizations can contribute by donating resources, volunteering their time, or making financial donations to support the relief efforts. ALAN aims to streamline the supply chain and ensure that critical supplies reach those who need them most during this challenging time.

01/19/2026 Logistics
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West Coast Port Delays Highlight Supply Chain Crisis

West Coast Port Delays Highlight Supply Chain Crisis

The ports of Los Angeles and Long Beach are facing unprecedented congestion. This analysis delves into the current state and root causes of the congestion, examining four key indicators: import volume, turnaround time, dwell time, and the number of vessels at anchor. Resolving the congestion requires collaborative efforts from all stakeholders, focusing on improving efficiency, optimizing processes, and ensuring adequate labor supply. These measures are crucial to ensuring a smooth and resilient supply chain.

01/19/2026 Logistics Industry Insights
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UPS Acquires MNX to Strengthen Healthcare Logistics

UPS Acquires MNX to Strengthen Healthcare Logistics

UPS plans to acquire MNX to strengthen its healthcare supply chain capabilities and expand its global time-critical transportation services. By integrating MNX's strengths, UPS aims to improve service efficiency and reach. This acquisition will enhance UPS's ability to provide specialized logistics solutions for the healthcare industry, particularly for sensitive and time-bound shipments. The move signifies UPS's commitment to investing in specialized sectors and bolstering its position in the competitive logistics market.

01/19/2026 Logistics
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Streamlining MSC Shipping for Class 51 Dangerous Goods

Streamlining MSC Shipping for Class 51 Dangerous Goods

This article delves into the factors influencing the approval time for MSC shipping of Class 5.1 dangerous goods, including booking time, shipping company selection, port type, and co-loading situations. By providing practical advice and strategies, it aims to help foreign trade enterprises optimize their processes, shorten approval times, and improve the efficiency of dangerous goods transportation. It offers insights to navigate the complexities and expedite the often lengthy approval process associated with shipping hazardous materials via MSC.

08/23/2025 Logistics Encyclopedia
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Exporters Face Rising Costs From Demurrage and Detention Fees

Exporters Face Rising Costs From Demurrage and Detention Fees

This article focuses on common issues in export consolidation, such as container free time, demurrage, inspection and re-allocation, providing practical answers and operational advice to help foreign traders avoid risks and ensure smooth shipment of goods. It covers the distinction between container free time and demurrage, strategies for handling inspection and re-allocation, and precautions for cargo entry and consolidation. The aim is to provide a concise guide to navigate the complexities of export consolidation.

08/22/2025 Logistics Encyclopedia
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Air Vs Sea Freight Balancing Speed and Cost

Air Vs Sea Freight Balancing Speed and Cost

International small packet shipping offers air and sea freight options. Air freight excels in speed, with delivery times ranging from 7-30 days, making it suitable for time-sensitive goods. Sea freight prioritizes cost-effectiveness, with delivery times of 30-90 days, ideal for bulk commodities. The optimal choice depends on budget, required delivery time, product type, and destination. Consulting a professional logistics advisor for a customized solution is highly recommended to determine the best approach.

11/03/2025 Logistics
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Air Freight Strategies Evolve for Crossborder Ecommerce

Air Freight Strategies Evolve for Crossborder Ecommerce

This paper provides an in-depth comparison of the time efficiency and cost differences between direct and transit flights for cross-border e-commerce air freight lines. It analyzes the advantages and disadvantages of each mode and offers selection suggestions for businesses. The paper emphasizes that companies should develop the most suitable logistics strategy based on their own business characteristics, comprehensively considering factors such as time efficiency, cost, and risk. This enables refined cost control and efficient logistics management.

01/05/2026 Logistics Encyclopedia
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