Facebook Ads Struggle With Low CTR Datadriven Fixes

Facebook Ads Struggle With Low CTR Datadriven Fixes

This article analyzes common reasons for low Facebook Ads CTR from a data analyst's perspective. It covers issues like ad creative quality, audience targeting, landing page experience, ad placement, and account anomalies. The article provides a practical and effective optimization plan to help overcome these challenges and significantly improve ad performance. It emphasizes data-driven strategies and continuous optimization to ultimately boost conversion rates. This guide offers actionable insights to diagnose and resolve low CTR issues, leading to better ROI on Facebook advertising campaigns.

02/03/2026 Logistics Industry Insights
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Amazon Sellers Warned of Trademark Risks Over Trump Keywords

Amazon Sellers Warned of Trademark Risks Over Trump Keywords

Amazon sellers should be aware of the risk of account suspension due to the keyword "Trump." This article analyzes potential infringement reasons and appeal difficulties, suggesting strategies such as keyword avoidance and independent website operation. It also explores new opportunities in operating independent websites for celebrity merchandise, emphasizing the importance of compliance in e-commerce operations. Sellers need to carefully review their product listings and marketing materials to avoid any potential trademark violations and ensure long-term business stability on the Amazon platform and beyond.

02/03/2026 Logistics Industry Insights
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Tiktok Trend Boosts Easter Chick Toy Sales

Tiktok Trend Boosts Easter Chick Toy Sales

The unexpected viral trend of the 'chicken meme' on TikTok has driven the popularity of mini Easter chick toys, attracting attention from cross-border e-commerce businesses. This article analyzes the reasons behind this phenomenon, highlighting the significant potential of the Easter toy market. It suggests that sellers seize this opportunity for trend-riding marketing, while also paying attention to compliance, intellectual property, quality control, and logistics. The article emphasizes the importance of navigating these aspects to successfully capitalize on the Easter toy boom.

02/03/2026 Logistics Industry Insights
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Amazon Sellers Face Paid Storage As Warehouses Hit Capacity

Amazon Sellers Face Paid Storage As Warehouses Hit Capacity

Amazon sellers are facing drastically reduced storage limits, even with improved performance. Rumors suggest a “pay-to-store” system might be implemented, creating mixed feelings among sellers. This article delves into the reasons behind these policy changes and provides strategies for sellers to survive in this evolving landscape. It analyzes the impact of the new storage limitations and offers practical advice on how to optimize inventory management, improve IPI scores, and explore alternative fulfillment options to mitigate the negative effects of the reduced storage capacity.

12/29/2025 Logistics Industry Insights
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Douyin Adjusts Seller Deposit Rules to Boost Platform Growth

Douyin Adjusts Seller Deposit Rules to Boost Platform Growth

This article provides an in-depth analysis of TikTok Shop's security deposit system, exploring the reasons and impact of deposit adjustments, and offering corresponding strategies. It focuses on recent category adjustment cases, such as trendy toys blind boxes and agarwood. The article emphasizes streamlining categories, improving operational quality, and paying attention to platform announcements as key methods for merchants to mitigate risks and ensure smooth shop operations. It aims to help sellers navigate the changing deposit landscape and maintain a healthy TikTok Shop presence.

12/30/2025 Logistics Industry Insights
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US Intermodal Volume Drops in October Due to Supply Chain Issues

US Intermodal Volume Drops in October Due to Supply Chain Issues

US intermodal volume decreased by 10% year-over-year in October, significantly impacted by supply chain disruptions. While the Intermodal Association of North America (IANA) remains optimistic about the full year, issues such as port congestion and labor shortages cannot be ignored. This analysis explores the reasons behind the decline in intermodal volume, discusses the challenges within the supply chain, and proposes policy recommendations and industry response strategies. It calls for collaborative efforts to address the challenges and ensure the sustainable development of the US intermodal industry.

01/19/2026 Logistics
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Amazon Workers Reject Unionization in Alabama Amid Labor Disputes

Amazon Workers Reject Unionization in Alabama Amid Labor Disputes

The failed unionization attempt at Amazon in Alabama highlights the complexities of labor-management relations. This analysis explores the reasons behind the vote, including Amazon's anti-union tactics, employee concerns about working conditions, and the challenges facing the union movement. It emphasizes the need for unions to innovate their organizational models, expand their services, strengthen data analysis, and deepen social cooperation to adapt to the new era and safeguard workers' rights. The case underscores the evolving landscape of labor organizing in the face of powerful corporate resistance.

01/19/2026 Logistics Industry Insights
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Air Canada Strike Threatens Global Cargo Shipping Disruptions

Air Canada Strike Threatens Global Cargo Shipping Disruptions

An impending strike by Air Canada's flight attendants threatens to disrupt global freight operations. This analysis examines the reasons behind the potential strike and its impact on the freight industry, including cargo delays, increased costs, and heightened supply chain risks. It proposes strategies for businesses to mitigate losses and ensure operational stability, such as tracking flights, developing alternative shipping plans, strengthening communication with stakeholders, and optimizing inventory management. These measures can help businesses navigate the potential disruptions caused by the strike and maintain business continuity.

01/26/2026 Logistics Industry Insights
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USPS Reverses China Parcel Policy Stirs Ecommerce Uncertainty

USPS Reverses China Parcel Policy Stirs Ecommerce Uncertainty

The U.S. Postal Service's rapid reversal of its decision to suspend accepting packages from China highlights the uncertainty surrounding cross-border e-commerce policies. This analysis examines the reasons behind the policy reversal, explores the impact of the 'de minimis' rule, and suggests that sellers should actively expand overseas warehouses and diversify logistics channels to enhance supply chain resilience in response to sudden changes. Building a robust and adaptable logistics network is crucial for navigating the volatile landscape of international trade and mitigating potential disruptions.

01/26/2026 Logistics
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Tiktok Trend Fuels Growth in Global Pet Accessory Market

Tiktok Trend Fuels Growth in Global Pet Accessory Market

This article delves into the viral success of personalized pet ID tags on TikTok, exploring the reasons behind their popularity in overseas markets. It highlights the brand's accurate understanding of pet owner needs and its ability to fulfill personalized customization demands. The article further discusses the importance of branding and social media marketing in the international arena, providing valuable insights for sellers looking to capitalize on the pet economy. It emphasizes the power of targeted marketing and personalized products in achieving success in the competitive global market.

01/27/2026 Logistics Industry Insights
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