Ebay Updates Policies for Crossborder Ecommerce Sellers

Ebay Updates Policies for Crossborder Ecommerce Sellers

This article provides an in-depth interpretation of eBay's latest operating policies, covering key adjustments such as the Time Away feature, Money Back Guarantee, advertising, backend functionalities, return and refund processes, privacy protection, and the Managed Delivery program. It aims to help eBay sellers comprehensively understand platform rules, optimize operational strategies, enhance competitiveness, and tap into the cross-border e-commerce market. This knowledge empowers sellers to navigate the platform effectively and maximize their potential for success in the global marketplace.

Amazon Ads Optimizing Bids for Higher ROI

Amazon Ads Optimizing Bids for Higher ROI

This article delves into Amazon advertising bidding adjustment strategies, highlighting the potential pitfalls of blindly lowering bids, which can lead to decreased impressions, clicks, and conversions. It emphasizes a ROI-driven approach, advocating for data analysis, phased adjustments, keyword optimization, and Listing optimization for refined operations. By implementing these strategies, advertisers can save on advertising costs while maximizing advertising effectiveness. The key is to use data to inform decisions and constantly optimize campaigns for the best possible return on investment.

Crossborder Ecommerce Brands Embrace Shortform Video Marketing

Crossborder Ecommerce Brands Embrace Shortform Video Marketing

This paper explores short video marketing strategies for cross-border e-commerce, covering platform selection, content creation, interaction, and data analysis. It aims to help sellers break through in overseas markets by providing practical guidance on leveraging short videos to reach international audiences. The study emphasizes the importance of understanding cultural nuances and adapting content to resonate with different target markets. Furthermore, it highlights the significance of tracking key performance indicators (KPIs) to optimize campaigns and maximize return on investment.

Guide to Optimizing Amazon Ad Spend for Higher ROI

Guide to Optimizing Amazon Ad Spend for Higher ROI

This article reveals a common misconception in Amazon advertising optimization: focusing solely on high ACOS campaigns while neglecting the significance of advertising spend percentage. Through case studies and data validation, it emphasizes prioritizing adjustments to high ACOS campaigns with a large proportion of ad spend. This approach more effectively reduces overall ACOS and enhances advertising efficiency. Sellers are advised to comprehensively consider both ACOS and spend percentage for refined operations, leading to better optimization outcomes and improved return on investment.

Alibabacom Enhances Overseas Strategy for US EU Sellers

Alibabacom Enhances Overseas Strategy for US EU Sellers

Alibaba.com has launched an "Overseas Spot Goods" recruitment program targeting the European and American markets. It aims to attract merchants with overseas warehousing capabilities, offering marketing promotion and distribution tool support. This initiative helps merchants improve logistics timeliness, reduce return rates, increase average order value, and boost repurchase rates. Alibaba.com anticipates adding over 5,000 localized service providers within the year, expanding its business scale and influence in the European and American markets. The program focuses on leveraging existing overseas warehouses for faster delivery.

VIOMALL Adopts ACES Standard to Streamline Auto Parts Ecommerce

VIOMALL Adopts ACES Standard to Streamline Auto Parts Ecommerce

This article delves into the importance of the ACES standard in auto parts e-commerce and introduces how VIOMALL's VioFitment helps businesses efficiently manage fitment data and improve sales performance. VioFitment provides a one-stop solution to help sellers quickly comply with the ACES standard, reduce return rates, and expand into global markets. It is a powerful tool for auto parts e-commerce businesses to tap into new opportunities. VioFitment helps streamline the process of data adaptation and ensures accurate product compatibility information.

Amazon Sellers Guide to Offplatform Promotion Strategies

Amazon Sellers Guide to Offplatform Promotion Strategies

Off-Amazon promotion is an effective way to boost Amazon sales, but requires thorough preparation. This article details six key aspects to consider before launching an off-Amazon campaign: product-market fit assessment, product lifecycle positioning, goal setting, promotional strategy development, channel selection, and communication with service providers. By addressing these areas, sellers can effectively drive targeted traffic and create bestselling products. Careful planning ensures a higher return on investment and maximizes the potential for success in the competitive Amazon marketplace.

01/04/2026 Logistics
Read More
Crossborder Sellers Face Port Delays Stricter Customs Checks

Crossborder Sellers Face Port Delays Stricter Customs Checks

This article analyzes the latest weekly customs inspection, container pick-up/return efficiency, and Amazon FBA delivery status of major ports in the US, Canada, UK, and Germany. It reminds cross-border sellers to pay attention to issues such as declared value and product compliance. The article also suggests advance planning and risk diversification to cope with potential port congestion and warehouse overstocking, ensuring smooth FBA delivery. It emphasizes proactive measures for sellers to mitigate potential disruptions and maintain efficient supply chain operations.

01/04/2026 Logistics
Read More
Semrush Tool Helps Estimate Keyword Revenue for SEO

Semrush Tool Helps Estimate Keyword Revenue for SEO

This article explains how to use SEMrush to estimate the potential revenue of keywords. By analyzing the traffic sources of the top-ranking competitor, combined with industry conversion rates and average order value, it calculates the potential revenue of a single keyword or keyword cluster. It emphasizes that the estimated results are for reference only. The key is to select the most promising keywords through comparison and develop effective promotion strategies. This approach helps prioritize keywords with the highest potential return on investment.

Walmarts Black Friday Boom Tests Seller Strategies

Walmarts Black Friday Boom Tests Seller Strategies

Walmart's Black Friday and Cyber Monday sales surged, with international sellers showing strong performance. This article delves into the best-selling product categories, reveals the advantages of Walmart Fulfillment Services (WFS), and interprets the latest return policies. It aims to help sellers capitalize on opportunities within the Walmart marketplace. Understanding these key aspects is crucial for maximizing sales and navigating the platform effectively during peak shopping seasons and beyond, allowing sellers to optimize their product offerings and strategies for success.