Amazon Sellers Gain Edge with Search Term Report Mastery

Amazon Sellers Gain Edge with Search Term Report Mastery

Amazon's Search Term Performance Report helps sellers accurately analyze brand traffic sources and optimize keyword strategies. By identifying key keywords, uncovering monopoly opportunities, tracking traffic origins, understanding customer churn points, and integrating with comprehensive product search performance reports, sellers can comprehensively enhance their brand's competitiveness on the Amazon platform. This report provides valuable insights into search term performance, enabling data-driven decisions for improved visibility and sales.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Report Erroneous best Seller Tags Sales Drops

Amazon Sellers Report Erroneous best Seller Tags Sales Drops

Amazon sellers have recently faced issues such as an abnormal proliferation of the "Best Seller" badge and main image alterations, leading to sales decline. This article analyzes the causes of these problems and provides specific recommendations for main image optimization. The aim is to help sellers overcome these challenges and improve their operational capabilities on the Amazon platform.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Report Ad Glitches During Black Friday Sales

Amazon Sellers Report Ad Glitches During Black Friday Sales

Amazon's advertising system experienced frequent bugs during Black Friday, leading sellers to question whether the platform was unfairly profiting. This article analyzes the incident, explores the potential causes behind the bugs, and provides coping strategies for sellers. It emphasizes the importance of a symbiotic relationship between the platform and sellers, highlighting the need for sellers to enhance their own capabilities to meet the challenges. Ultimately, a healthy ecosystem benefits both Amazon and its sellers, fostering long-term growth and stability within the cross-border e-commerce landscape.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Gain Edge with Search Term Report Optimization

Amazon Sellers Gain Edge with Search Term Report Optimization

This article delves into leveraging Amazon's Brand Analytics Search Performance Report and Search Term Report to review and optimize product keyword strategy. By analyzing key metrics like impressions, click-through rate, add-to-cart rate, and purchase quantity, it diagnoses fundamental listing issues, eliminates ineffective exposure, uncovers high-potential keywords, and dynamically adjusts optimization strategies based on data trends. This helps sellers improve advertising performance and organic rankings, ultimately driving sales growth.

12/29/2025 Logistics Encyclopedia
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Amazon Ads Launches Invalid Traffic Report to Safeguard Budgets

Amazon Ads Launches Invalid Traffic Report to Safeguard Budgets

Amazon Advertising Console introduces the 'Total Traffic and Invalid Traffic Report' to help sellers identify and filter invalid traffic, improving advertising efficiency. The report provides key metrics such as total impressions, invalid impressions, invalid impression rate, total clicks, invalid clicks, and invalid click rate. This empowers sellers to optimize advertising campaigns and avoid wasted budget by providing visibility into potentially fraudulent or non-genuine traffic sources. By understanding these metrics, advertisers can refine their targeting and bidding strategies for better ROI.

12/30/2025 Logistics Industry Insights
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China Warehouse Index Report Positive Trend Emerging in October 2023

China Warehouse Index Report Positive Trend Emerging in October 2023

In October 2023, China's warehousing index reached 52.8%, marking a three-month high and reflecting the healthy growth of the industry. Inventory levels, business profits, and the number of employees have all increased, indicating a recovery in market demand. With rising demand and the approach of the Double Eleven shopping festival, the future outlook for warehousing services is generally optimistic.

11/02/2023 Warehousing
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International Air Freight Transport Safety Management Self-assessment Report Released

International Air Freight Transport Safety Management Self-assessment Report Released

An international air freight company completed a self-inspection of its safety transport management to enhance its safety assurance capabilities. Through hazard identification and rectification, the company aims to further strengthen safety management and effectively prevent accidents during transportation. The self-inspection report indicates that the implementation of safety protocols is satisfactory, and there is a notable improvement in safety awareness. In the future, the company will continue to advance its safety initiatives to maintain ongoing vigilance.

07/21/2025 Logistics Industry Insights
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RILO Report Highlights Smuggling Trends in Eastern Europe Central Asia

RILO Report Highlights Smuggling Trends in Eastern Europe Central Asia

RILO Eastern and Central Europe (ECE) has released the latest edition of its 'Herald' magazine. This issue features articles from Albanian and Moldovan intelligence liaisons, showcasing recent project operations and WCO activity information. The magazine provides valuable intelligence on smuggling crime for customs, border management, and law enforcement officials. It serves as a key resource for understanding current trends and fostering international cooperation in combating illicit trade and enhancing border security within the region.

01/05/2026 Logistics Industry Insights
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