USPTO Enhances Patent Search Tool for Ecommerce Sector

USPTO Enhances Patent Search Tool for Ecommerce Sector

The United States Patent and Trademark Office (USPTO) has launched a new version of its public patent search tool (PPUBS), replacing the old one. This article details the search process of PPUBS, including keyword search and the use of advanced search codes. It emphasizes the importance of PPUBS for cross-border e-commerce sellers to avoid infringement risks, suggesting that sellers master it as soon as possible. Understanding the new system is crucial for ensuring products do not violate existing patents and for staying competitive in the global marketplace.

01/04/2026 Customs Knowledge
Read More
Amazon and Walmart Vie for Digital Retail Dominance

Amazon and Walmart Vie for Digital Retail Dominance

E-commerce giants Amazon and Walmart are actively merging online and offline channels. Amazon is expanding its physical retail presence through technological innovation, while Walmart is focusing on e-commerce to build an omnichannel retail empire. Facing market changes, Chinese sellers need to optimize their overseas expansion strategies, accurately target customer groups, and embrace omnichannel brand experiences to gain an advantage in the future retail battle. This includes adapting to new consumer behaviors and leveraging data analytics to personalize the shopping experience.

01/04/2026 Logistics Industry Insights
Read More
ANL Review Key Insights for Crossborder Ecommerce Sellers

ANL Review Key Insights for Crossborder Ecommerce Sellers

This article comprehensively evaluates Meixin Logistics, a rising cross-border freight and warehousing service provider. It delves into its service offerings, timeliness, and pricing standards, summarizing its strengths and weaknesses. Through objective analysis and customer reviews, this review provides a valuable reference for cross-border e-commerce sellers in selecting a suitable logistics partner. The evaluation covers key aspects to help sellers make informed decisions about their shipping and fulfillment needs.

01/04/2026 Logistics
Read More
Amazon Sellers Leverage ABA Data for Market Insights

Amazon Sellers Leverage ABA Data for Market Insights

This article explores how to leverage Amazon Brand Analytics (ABA) data without Amazon brand registry, using third-party tools and data analysis methods. It focuses on gaining insights into market trends, uncovering keyword potential, assessing the competitive landscape, and optimizing product and marketing strategies for success on the Amazon platform. The article highlights five practical data analysis methods to help sellers stand out in a highly competitive market. It provides actionable strategies for utilizing ABA data to improve product visibility and sales performance.

01/04/2026 Logistics Encyclopedia
Read More
US FTZ Warehouses Ease Trade Turbulence for Businesses

US FTZ Warehouses Ease Trade Turbulence for Businesses

Amidst increasing global trade uncertainties, US FTZ (Free Trade Zone) warehouses offer companies advantages like tariff deferral, duty-free exports, indefinite storage, and tariff rate selection. Especially with heightened US-China trade tensions, FTZ warehouses provide greater operational flexibility and strategies to mitigate trade risks and enhance supply chain resilience. They serve as a critical Plan B for businesses navigating these challenges, offering a 'domestic area outside customs' environment to optimize operations and minimize the impact of trade disputes.

01/04/2026 Warehousing
Read More
Amazon Sales Decline Highlights Challenges for Crossborder Ecommerce

Amazon Sales Decline Highlights Challenges for Crossborder Ecommerce

Declining sales in some Amazon categories reflect a trend of consumption downgrade. Lower US consumer savings rates and rising Engel's coefficients are leading to reduced spending on non-essential goods. Cross-border e-commerce sellers should address these challenges through product innovation, supply chain optimization, brand building, refined operations, and diversified channels. Crucially, controlling costs is paramount to adapt to the new normal of consumption downgrade.

01/04/2026 Logistics Industry Insights
Read More
Dealwiki Guide Highlights Targeted Promotions for Sales Growth

Dealwiki Guide Highlights Targeted Promotions for Sales Growth

Dealwiki, a US discount website with nearly 800,000 monthly visits, excels in promotions for specific product categories. Its user base is primarily American men with an even age distribution. High-value electronics are a strong category for Dealwiki, and email marketing effectively boosts visibility. Successful promotion requires precise user targeting, flexible discount adjustments, and selecting the right product categories. Focusing on electronics and leveraging email campaigns will maximize the impact of promotions on Dealwiki.

01/04/2026 Logistics Encyclopedia
Read More
Amazon Expands Search Analytics for Brand ASIN Tracking

Amazon Expands Search Analytics for Brand ASIN Tracking

Amazon has upgraded its 'Search Query Performance' dashboard, allowing brand sellers to track the search performance of specific ASINs. By analyzing metrics such as search query volume, impressions, and clicks, sellers can optimize keywords, A+ Pages, and marketing strategies to improve search rankings and sales. Data-driven, granular operations are key to success. This new tool helps brands understand how customers are finding their products and provides insights to refine their approach and boost visibility within Amazon's search results.

01/04/2026 Logistics Industry Insights
Read More
Amazon Ads Brand Metrics Drive Growth for Sellers

Amazon Ads Brand Metrics Drive Growth for Sellers

Amazon Advertising Brand Metrics are a powerful tool for sellers to refine their operations. By quantifying key indicators across the consumer shopping journey – awareness, consideration, and purchase – they help sellers understand brand-customer interaction. This allows for evaluating advertising effectiveness and precisely grasping brand value improvement opportunities. Through case study analysis, it demonstrates how to leverage metrics-driven optimization strategies to achieve lean growth. The metrics provide valuable insights into how consumers perceive and interact with the brand, leading to more effective advertising and improved brand performance on Amazon.

01/04/2026 Logistics Industry Insights
Read More
Amazon Account Recovery Tips for Disconnected Phone Numbers

Amazon Account Recovery Tips for Disconnected Phone Numbers

Unable to log in to your Amazon account due to a deactivated phone number? This article provides two solutions: If you can access the account settings, directly change the phone number. If access is impossible, submit identity verification through "Two-Step Verification Account Recovery." We also recommend regularly checking your account information and enabling backup verification methods to prevent future issues. This proactive approach enhances account security and ensures continued access even if your primary phone number is no longer valid.

01/04/2026 Customs Knowledge
Read More