Under Armour Revamps Supply Chain to Drive Growth

Under Armour Revamps Supply Chain to Drive Growth

Under Armour is streamlining its supply chain through a multi-year distribution and logistics program aimed at improving cost-effectiveness, responsiveness, and service levels. Facing revenue declines and rising ocean freight costs, Under Armour is proactively taking steps, including streamlining SKUs, improving end-to-end planning capabilities, and enhancing supply chain visibility. These initiatives are designed to optimize operations, reduce costs, and ultimately enhance the brand's competitiveness in a challenging market environment.

01/30/2026 Logistics Industry Insights
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New Leadership Reshapes Lithium Battery Supply Chain Logistics

New Leadership Reshapes Lithium Battery Supply Chain Logistics

Lithium battery companies are becoming the "chain owners" in the new energy vehicle industry chain, reshaping the supply chain and logistics. Short-distance whole vehicle transportation of raw materials and short-chain transportation of finished batteries are crucial. Cost-effectiveness is key to optimizing these processes. This transformation highlights the increasing importance of lithium battery manufacturers in the automotive sector and the need for efficient and agile supply chain solutions to support the growing demand for electric vehicles.

01/30/2026 Logistics Industry Insights
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Global Supply Chains Seek Resilience Postcovid

Global Supply Chains Seek Resilience Postcovid

The COVID-19 pandemic exposed the fragility of global supply chains. To address future challenges, businesses should build more resilient supply chain systems through strategies such as diversifying sourcing, strengthening risk management, accelerating digital transformation, flexibly adjusting production plans, and prioritizing employee health. These measures will enhance the ability to withstand disruptions and maintain operational continuity in the face of unforeseen events, ultimately ensuring a more robust and adaptable supply chain.

01/20/2026 Logistics Industry Insights
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Digital Supply Chains Boost Transparency in Logistics

Digital Supply Chains Boost Transparency in Logistics

Digital supply chains and digital freight networks are transforming traditional freight models. Data-driven optimization of transportation routes, load planning, and carrier selection enables cost reduction, efficiency gains, reduced carbon emissions, and enhanced business competitiveness. Platforms like Convoy provide robust data support, empowering shippers to achieve transparent supply chain management. This shift towards digitalization allows for real-time visibility, improved decision-making, and ultimately, a more resilient and sustainable supply chain.

01/26/2026 Logistics Industry Insights
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FMCG Firms Balance Costs and Value in Sustainable Supply Chains

FMCG Firms Balance Costs and Value in Sustainable Supply Chains

FMCG companies need to balance supply chain sustainability with cost reduction. Consumer and employee expectations significantly influence ESG strategies. Supplier collaboration, standardization, and transparency are crucial for achieving both sustainability goals and operational efficiency. Focusing on these areas allows FMCG businesses to meet increasing demands for ethical and environmentally responsible practices while maintaining competitive pricing and a resilient supply chain.

09/26/2025 Logistics Industry Insights
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Strategic 3PL Partnerships Boost Ecommerce Beyond Pricing

Strategic 3PL Partnerships Boost Ecommerce Beyond Pricing

Facing supply chain challenges, the traditional “lowest price wins” logistics procurement strategy is outdated. Companies should view 3PLs as strategic partners, building closer relationships through improved forecasting accuracy, technology enablement, and tiered management. This approach aims to create a more resilient supply chain, ultimately enhancing customer experience and corporate competitiveness. By moving beyond solely focusing on cost, businesses can foster stronger collaborations with 3PLs, leading to a more agile and responsive supply chain better equipped to navigate disruptions and meet evolving customer demands.

11/03/2025 Logistics Industry Insights
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OAG Enhances Global Freight Tracking with Realtime Flight Data

OAG Enhances Global Freight Tracking with Realtime Flight Data

Gravity Supply Chain has selected OAG as its data partner, leveraging its flight data to provide customers with real-time visibility of air freight, improving efficiency, reducing risks, and gaining a competitive edge. This collaboration will drive digital transformation in the supply chain. By integrating OAG's comprehensive flight schedules and status information, Gravity can offer enhanced tracking capabilities, allowing businesses to proactively manage disruptions and optimize their logistics operations. The partnership aims to create a more transparent and resilient supply chain ecosystem.

01/07/2026 Logistics Industry Insights
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US Supply Chain Council Moves to Strengthen Critical Networks

US Supply Chain Council Moves to Strengthen Critical Networks

The US Supply Chain Council is established to unite businesses, labor, and government in addressing supply chain challenges, safeguarding American jobs, investing in infrastructure, and mitigating global risks. Through lobbying, dialogue, and advocacy, it aims to raise public awareness, promote favorable policies, and build a more resilient supply chain system, ultimately ensuring US economic security. The council will work to strengthen domestic manufacturing, improve logistics, and foster collaboration across industries to protect the nation's economic lifeline from vulnerabilities and disruptions.

01/28/2026 Logistics Industry Insights
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US Panel Unveils Blueprint to Strengthen Supply Chains

US Panel Unveils Blueprint to Strengthen Supply Chains

The US Supply Chain Council is committed to building a more resilient and sustainable supply chain system through infrastructure investment, data-driven approaches, and labor-management cooperation. This aims to protect American jobs, address global instability, and safeguard the prosperity of the US economy. By focusing on these key areas, the council seeks to strengthen the nation's supply chains against disruptions and ensure their long-term viability and competitiveness in an increasingly complex global landscape. The ultimate goal is a robust and reliable supply chain that supports American economic growth and security.

01/28/2026 Logistics
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