Prologis Acquires 14 Million Sq Ft of Industrial Assets from Blackstone

Prologis Acquires 14 Million Sq Ft of Industrial Assets from Blackstone

Logistics real estate giant Prologis plans to acquire 14 million square feet of industrial properties from Blackstone. This move aims to expand its presence in core markets, address growing logistics demand, and solidify its industry leadership. The acquisition is expected to accelerate consolidation within the logistics real estate sector, prompting other companies to actively seek new growth opportunities. The deal highlights the continued strength and attractiveness of the logistics real estate market amidst evolving supply chain dynamics.

01/20/2026 Logistics
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Redprairie Acquires Vortex Connect to Boost Mobile Workforce Solutions

Redprairie Acquires Vortex Connect to Boost Mobile Workforce Solutions

RedPrairie acquired Vortex Connect to enhance its mobile workforce management capabilities and improve business efficiency. This acquisition enables mobile scheduling, communication, and self-service functionalities, applicable to various scenarios such as warehouses and retail environments. The integration aims to provide a comprehensive solution for managing employees on the go, streamlining operations, and empowering workers with the tools they need to be productive from anywhere. Ultimately, this leads to increased efficiency and improved bottom-line results for businesses.

01/20/2026 Logistics
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OZON Search Ads Guide Aims to Boost Ecommerce Sales

OZON Search Ads Guide Aims to Boost Ecommerce Sales

This article provides a detailed introduction to the principles and setup process of OZON search advertising, aiming to help new sellers get started quickly and improve product exposure and sales through precise traffic acquisition. It offers clear operating guidelines and practical operational advice to help sellers succeed on the OZON platform. The guide covers essential aspects of campaign creation, keyword selection, and budget management, empowering sellers to optimize their advertising strategies for maximum ROI within the OZON marketplace.

Chinese Game Studios Face Rising Global Competition

Chinese Game Studios Face Rising Global Competition

Faced with increasingly fierce competition and policy pressure in the domestic game market, Chinese game developers are turning their attention overseas. However, the overseas market is not paved with gold. High user acquisition costs, intense competition, and cultural differences make game globalization challenging. Only by continuously improving game quality and deeply understanding local markets can companies establish a foothold and achieve sustainable development in the overseas market. Success requires a strategic approach to navigate these complexities.

Independent Ecommerce Brands Adopt New Strategies for 2026 Growth

Independent Ecommerce Brands Adopt New Strategies for 2026 Growth

In 2026, independent site paid traffic strategies must shift from extensive campaigns to refined operations. The article emphasizes that independent sites should be viewed as long-term value carriers, not short-term arbitrage tools. Focus should be on Customer Lifetime Value (LTV) rather than just Cost Per Acquisition (CPA). It recommends building a diverse account system, leveraging AI for efficiency, and constructing a complete system that integrates product, content, data, and private domain to achieve sustained growth.

Amazon Sellers Boost Organic Traffic for Lowcost Goods

Amazon Sellers Boost Organic Traffic for Lowcost Goods

This article focuses on operating low Average Order Value (AOV) products on Amazon. It explains how to achieve the conversion from paid traffic to organic traffic by optimizing product quality and refining advertising campaigns. Furthermore, it provides individual sellers with a cost-effective and efficient product selection strategy to help them stand out in a highly competitive market. The strategies aim to empower sellers to succeed with low-priced items by maximizing visibility and minimizing acquisition costs.

Tiktoks Pumpkin Light Trend Goes Viral for Halloween

Tiktoks Pumpkin Light Trend Goes Viral for Halloween

This article delves into the popularity of the TikTok viral Halloween product, the 'Face-Changing Pumpkin Lantern,' revealing the underlying user needs and micro-innovation strategies. Through case study analysis, it explores how to leverage social media trends, optimize product design, and flexibly utilize traffic acquisition strategies to help businesses succeed in holiday marketing. The article summarizes innovative approaches to Halloween product selection and marketing, providing insights for merchants looking to capitalize on seasonal opportunities and create engaging content.

Logistics Firms Expand Talent Pipelines Amid Peak Season Demand

Logistics Firms Expand Talent Pipelines Amid Peak Season Demand

To address peak season labor shortages, logistics companies need long-term talent strategies. This includes optimizing recruitment processes, highlighting technological advantages, and focusing on employee career development. A technology-enabled 'Plan B' is also crucial. By focusing on year-round talent acquisition and retention, companies can build a robust talent supply chain, enabling them to confidently handle the surge in demand during peak seasons. This proactive approach ensures operational efficiency and minimizes disruptions caused by workforce limitations.

American Eagle Shuts Quiet Logistics to Focus on Core Brands

American Eagle Shuts Quiet Logistics to Focus on Core Brands

American Eagle is shutting down Quiet Logistics to focus on its core brands. The company had initially aimed to build an 'anti-Amazon' logistics network through this acquisition. However, its third-party business faced challenges, leading to a strategic adjustment. This decision reflects a shift in focus towards strengthening its primary retail operations and streamlining its overall business strategy. The move signals a reassessment of its broader logistics ambitions and a prioritization of its core brand performance.

02/04/2026 Logistics
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Google Ads Guide Optimizing Keyword Targeting for Campaigns

Google Ads Guide Optimizing Keyword Targeting for Campaigns

This article provides an in-depth analysis of the Google Search Ads creation process and optimization techniques, focusing on keyword strategies to help you achieve efficient customer acquisition. By understanding keyword match types, ad hierarchy structure, and real-world examples, this article aims to help advertisers avoid invalid clicks, precisely reach their target audience, and improve ad conversion rates. It offers practical guidance on selecting the right keywords and structuring campaigns for maximum impact and ROI.