Minisos Lunar New Year Sales Boom Highlights Douyins Retail Strategy

Minisos Lunar New Year Sales Boom Highlights Douyins Retail Strategy

Miniso utilized a Douyin (TikTok) seeding marketing strategy to test products and engage with users before the New Year Shopping Festival, accurately grasping user needs and creating hit products. Through collaborations with influencers, IP co-branding, leveraging the Juliang Qianchuan platform for traffic, and emotional marketing in live streams, Miniso achieved sales growth and brand asset accumulation, laying the foundation for future business growth. This approach effectively combined product testing, targeted marketing, and engaging content to maximize impact during a key promotional period.

02/12/2026 Logistics Industry Insights
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Retail Ceos Struggle with Supply Chain Upgrades Amid Omnichannel Push

Retail Ceos Struggle with Supply Chain Upgrades Amid Omnichannel Push

A retail CEO survey reveals that current supply chains struggle to meet omnichannel demands. It's crucial to place the supply chain at the strategic core, building an agile system capable of adapting to fluctuating needs. Emphasis should be placed on strengthening data-driven decision-making processes across the supply chain. Furthermore, companies need to invest in cultivating talent with the skills necessary to navigate the complexities of modern omnichannel fulfillment. By prioritizing these areas, retailers can improve efficiency and customer satisfaction.

02/03/2026 Logistics Industry Insights
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US Retail Sales Rise Modestly in July Amid Steady Recovery

US Retail Sales Rise Modestly in July Amid Steady Recovery

Data from the US Department of Commerce and the National Retail Federation show that retail sales increased by 0.5% month-over-month and 4.0% year-over-year in July. Total retail sales from May to July also grew by 4.0% year-over-year, indicating a steady recovery in the US consumer market. However, future growth still faces challenges such as inflation and supply chain issues. Retailers need to be flexible and adaptable to navigate these challenges.

02/04/2026 Logistics Industry Insights
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US Retail Sales Jump in October Amid Strong Consumer Demand

US Retail Sales Jump in October Amid Strong Consumer Demand

U.S. Department of Commerce data reveals a robust surge in retail sales for October, increasing by 1.7% month-over-month and 16.3% year-over-year. Total retail sales from August to October rose by 15.4% year-over-year, indicating a strong start to the holiday shopping season. This positive performance in the retail sector boosts market confidence. Businesses and consumers should seize this opportunity while maintaining rational spending habits.

01/19/2026 Logistics Industry Insights
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Bringg Uber Direct Partner to Enhance Retail and B2B Delivery

Bringg Uber Direct Partner to Enhance Retail and B2B Delivery

Bringg and Uber Direct have partnered globally to provide more efficient and flexible delivery solutions for retail and B2B businesses by integrating Uber's driver network. This collaboration will help businesses expand their delivery reach, improve delivery efficiency, optimize delivery processes, and enhance customer experience, jointly building a new ecosystem for efficient delivery. The partnership aims to streamline last-mile logistics and provide businesses with greater control and visibility over their delivery operations, ultimately leading to improved customer satisfaction and reduced operational costs.

01/19/2026 Logistics
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US Retail Imports Hit Record As Supply Chain Strains Continue

US Retail Imports Hit Record As Supply Chain Strains Continue

US retail imports continue to rise, driven by shifting consumption patterns and economic stimulus. The supply chain faces challenges like port congestion and capacity constraints. Retailers need to proactively respond by optimizing supply chain management. The government should strengthen port infrastructure and coordination to ensure the healthy development of the retail industry. These measures are crucial to alleviate current pressures and ensure the continued flow of goods to meet consumer demand.

01/19/2026 Logistics
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Bargain Hunt Averitt Express Partner to Boost Retail Supply Chain

Bargain Hunt Averitt Express Partner to Boost Retail Supply Chain

Bargain Hunt partnered with Averitt Express to significantly improve efficiency and drive business growth through supply chain optimization. By reducing fleet size, optimizing transportation routes, and adopting advanced technologies, Bargain Hunt successfully overcame the challenges of expansion, achieving a win-win situation of efficiency and growth. The collaboration streamlined operations and provided a more agile and responsive supply chain, allowing Bargain Hunt to better serve its customers and expand its market reach. This strategic partnership highlights the importance of efficient logistics in supporting retail expansion.

01/22/2026 Logistics
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US Retail Sales Jump in February Hinting at Economic Recovery

US Retail Sales Jump in February Hinting at Economic Recovery

US retail sales exceeded expectations in February, offering hope for economic recovery. Consumer spending remains robust, but the economic outlook is mixed. Experts are optimistic about the housing market, while retailers remain cautious. Future attention should be paid to factors such as employment, consumer confidence, and the housing market to determine the sustainability of the recovery. These indicators will be crucial in assessing whether the positive retail sales figures represent a genuine and lasting upturn in the economy.

01/27/2026 Logistics Industry Insights
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US Retail Sales Decline in March Amid Consumer Confidence Concerns

US Retail Sales Decline in March Amid Consumer Confidence Concerns

March retail data showed a lackluster performance, raising concerns about consumer confidence. Multiple factors contributed to the cooling consumption, prompting retailers to adopt cautious inventory strategies. Facing a complex economic situation, retailers need to closely monitor economic data, flexibly adjust inventory strategies, optimize customer experience, and embrace digital transformation. Consumers should practice rational consumption, pay attention to personal finances, and seek value. Whether the consumer market can rebound depends on the overall economic performance and the joint efforts of all parties.

01/28/2026 Logistics Industry Insights
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US Retail Imports Hit Decade High Ahead of Holiday Season

US Retail Imports Hit Decade High Ahead of Holiday Season

US retail imports hit a decade high, signaling significant potential for the holiday shopping season. However, import growth isn't fully synchronized with demand. While supply chain data is encouraging, retailers need to optimize management, enhance customer experience, and embrace digital transformation to stand out in the competition and secure future success. Effective supply chain management and a focus on consumer experience will be crucial for navigating the upcoming holiday season and beyond. This requires a proactive and adaptable approach to meet evolving consumer demands.

01/29/2026 Logistics Industry Insights
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