Guide to Optimizing Amazon Ad Spend for Higher ROI

Guide to Optimizing Amazon Ad Spend for Higher ROI

This article reveals a common misconception in Amazon advertising optimization: focusing solely on high ACOS campaigns while neglecting the significance of advertising spend percentage. Through case studies and data validation, it emphasizes prioritizing adjustments to high ACOS campaigns with a large proportion of ad spend. This approach more effectively reduces overall ACOS and enhances advertising efficiency. Sellers are advised to comprehensively consider both ACOS and spend percentage for refined operations, leading to better optimization outcomes and improved return on investment.

12/30/2025 Logistics Industry Insights
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Key Factors for Selecting Efficient Automated Storage Systems

Key Factors for Selecting Efficient Automated Storage Systems

This paper delves into six key elements for evaluating Automated Storage and Retrieval Systems (ASRS), aiming to assist businesses in making informed decisions during upgrades. It covers crucial aspects such as flexibility, safety, human-machine collaboration, maintainability, energy efficiency, and return on investment. By considering these factors, companies can optimize their ASRS implementation and achieve maximum benefits, leading to improved warehouse operations and enhanced overall efficiency. The analysis provides a comprehensive framework for assessing the value proposition of ASRS technology.

01/16/2026 Warehousing
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Supply Chain Experts Address Transportation Recovery at CSCMP EDGE

Supply Chain Experts Address Transportation Recovery at CSCMP EDGE

The CSCMP EDGE conference focused on the "State of the Transportation Industry." Experts discussed the freight recession, LTL market dynamics, and the impact of port strikes. Walmart suggested a return to seasonality as a turning point, while Grainger emphasized strong industrial demand. Dohrn Transfer highlighted self-discipline within the LTL market. Experts predicted that interest rate cuts could boost demand and drive industry recovery. The discussions provided insights into navigating current challenges and potential future growth in the transportation and supply chain sectors.

01/15/2026 Logistics Industry Insights
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Guide to Setting Up Facebook Business Accounts in Laos

Guide to Setting Up Facebook Business Accounts in Laos

This article delves into the advantages and strategies of setting up a Facebook business account in Laos. It provides a detailed analysis of the cost structure involved in opening an account through an agency and offers practical advice on choosing the right agency. The aim is to help businesses efficiently expand into the Laotian market by leveraging Facebook's reach and targeting capabilities. It covers key considerations for navigating the local landscape and maximizing the return on investment for overseas marketing efforts in Laos.

01/23/2026 Logistics Encyclopedia
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Supply Chains Prioritize Cost Control Amid Labor Shortages

Supply Chains Prioritize Cost Control Amid Labor Shortages

A Gartner report indicates that cost control and decision optimization are primary drivers for supply chain investment, but talent shortages are a significant concern. The report suggests companies adopt a multi-pronged approach to address the talent gap and enhance supply chain competitiveness. This includes strengthening employer branding, optimizing compensation, expanding talent pools, deepening university-industry partnerships, and promoting technological innovation. Addressing the talent shortage is crucial for maximizing the return on supply chain investments and achieving long-term success.

01/29/2026 Logistics Industry Insights
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Six Metrics to Assess Automated Storage for Logistics Efficiency

Six Metrics to Assess Automated Storage for Logistics Efficiency

This paper, from a data analyst's perspective, provides an in-depth analysis of six key elements for evaluating Automated Storage and Retrieval Systems (ASRS), including flexibility definition, safe storage density, labor productivity improvement, return on investment (ROI) analysis, scalability, and system integration capabilities. The aim is to assist businesses in making informed decisions when selecting ASRS, ultimately enhancing logistics efficiency. By carefully considering these factors, companies can optimize their warehouse operations and achieve significant improvements in throughput and overall performance.

01/26/2026 Warehousing
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US Warehouses Innovate Crossborder Ecommerce Repairs

US Warehouses Innovate Crossborder Ecommerce Repairs

This paper explores the importance of after-sales repair services in US overseas warehouses for cross-border e-commerce sellers. Conducting after-sales repairs and refurbishment through overseas warehouses can effectively reduce return losses and logistics costs, while improving customer satisfaction. Furthermore, overseas warehouse drop-shipping services are an ideal choice for TikTok's semi-managed model, helping sellers achieve fast delivery and enhance user experience. This approach significantly benefits sellers by streamlining operations and improving customer retention in the competitive e-commerce landscape.

01/27/2026 Warehousing
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Ecommerce Shifts from Live Streaming to Shelfbased Growth

Ecommerce Shifts from Live Streaming to Shelfbased Growth

E-commerce experts suggest that the benefits of live streaming e-commerce are diminishing, and shelf e-commerce may become mainstream by 2026. Businesses should return to the fundamentals of commerce, focusing on product quality, repurchase rates, and user experience to build stable channels. Through refined operations, companies can enhance brand power and strengthen supply chain barriers for sustainable growth. The "2026 E-commerce Growth Practical Manual" helps businesses grasp trends and address challenges in the evolving e-commerce landscape.

01/27/2026 Logistics Industry Insights
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Freight Market Rebounds Eyes Strong Yearend Growth

Freight Market Rebounds Eyes Strong Yearend Growth

The freight market is showing signs of recovery, driven by rebounding capacity, increased consumer spending, and strong import data. Trucking and intermodal data both indicate positive trends, while rail transport is benefiting from renewed consumer demand for durable goods. While uncertainties remain in the market, the overall trend is positive and promising. The recovery is supported by a combination of factors suggesting a gradual return to pre-downturn levels of activity and a potential for continued growth in the near future.

01/30/2026 Logistics Industry Insights
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Ecommerce Returns Drive Reverse Logistics Boom in Supply Chains

Ecommerce Returns Drive Reverse Logistics Boom in Supply Chains

High e-commerce return rates are making reverse logistics a key focus for retailers. By partnering with 3PLs and leveraging predictive analytics, retailers can transform reverse logistics challenges into opportunities. Future warehouse design trends, such as ultra-high ceilings, while improving space utilization, also present new equipment and management challenges. The ultimate goal is to optimize the returns process, enhance customer satisfaction, and achieve a circular economy. This requires efficient handling of returned goods and minimizing waste throughout the reverse supply chain.

02/04/2026 Logistics Industry Insights
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