Baidu Seeks to Revive Struggling Ad Feed Business

Baidu Seeks to Revive Struggling Ad Feed Business

This article delves into the reasons behind the decline of Baidu Information Feed ad campaigns and provides an actionable recovery plan. It includes diagnosing the 'symptoms' of the decline phase, expanding targeting to unlock more traffic, innovating to reshape user appeal, and optimizing landing pages to improve conversion rates. These practical strategies aim to revitalize your ads and enhance campaign performance, helping you restore ad vitality and improve your return on investment.

12/30/2025 Logistics Industry Insights
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Ebay Sellers Urged to Optimize Ad Spend for Higher ROI

Ebay Sellers Urged to Optimize Ad Spend for Higher ROI

The eBay advertising fee rate directly impacts promotion effectiveness. This article delves into the core formula and influencing factors of eBay advertising fee rates. It provides practical strategies for optimizing advertising fee rates, improving conversion rates, and selecting keywords. The aim is to help sellers achieve more efficient advertising and a higher return on investment on the eBay platform. Understanding these factors is crucial for maximizing visibility and driving sales through eBay's advertising system.

12/30/2025 Logistics Encyclopedia
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Wayfairs Pricing Strategy Boosts FSB and SRB Profitability

Wayfairs Pricing Strategy Boosts FSB and SRB Profitability

This article delves into the pricing mechanism of FSB/SRB products on the Wayfair platform. It reveals how factors such as wholesale price, last-mile delivery fees, and complaint/return rates influence the final retail price. Furthermore, it provides practical suggestions for sellers to optimize their pricing strategies and improve profitability. The analysis aims to offer insights into navigating Wayfair's pricing complexities and maximizing returns within the cross-border e-commerce landscape.

12/30/2025 Logistics Industry Insights
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Crossborder Sellers Face Rising Demurrage and Detention Fees

Crossborder Sellers Face Rising Demurrage and Detention Fees

This article delves into the causes and differences between ocean freight detention and demurrage fees. It provides a practical guide for cross-border e-commerce sellers, encompassing 'pre-emptive prevention + in-process intervention + post-event appeal' strategies to effectively reduce logistics costs and increase profit margins. By precisely controlling free time, ensuring accurate documentation, and flexibly adjusting container return plans, this guide aims to facilitate a smoother cross-border e-commerce journey for sellers.

02/04/2026 Logistics Encyclopedia
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Crossborder Ecommerce Boosts Sales with Sitewide Promotions

Crossborder Ecommerce Boosts Sales with Sitewide Promotions

This article focuses on the practical methods of whole-site promotion for cross-border e-commerce. It shares how to achieve low-cost customer acquisition and efficient conversion through precise targeting, optimized creatives, and data analysis, helping merchants improve promotion effectiveness. The core lies in continuous optimization and patient testing. By focusing on these key areas, businesses can maximize their return on investment and achieve sustainable growth in the competitive cross-border market.

02/05/2026 Logistics Industry Insights
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Wildberries Expands Crossborder Logistics for Sellers

Wildberries Expands Crossborder Logistics for Sellers

This article addresses frequently asked questions regarding DPX first-mile logistics for the Wildberries cross-border e-commerce platform. It covers topics such as handling negative reviews, compensation for order rejections, order cancellation functionality, addressing logistics delays, warehouse selection, return processes, and order tracking. The aim is to help sellers efficiently resolve logistics challenges and improve operational efficiency. This guide provides practical solutions and insights to navigate the complexities of Wildberries logistics and optimize performance.

01/15/2026 Logistics
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Singapore Ecommerce Sellers Optimize Lazada Logistics

Singapore Ecommerce Sellers Optimize Lazada Logistics

This article provides an in-depth analysis of Lazada's logistics service system in Singapore, covering key aspects such as LGS Direct Shipping, LGF Overseas Warehouse, return services, freight responsibility, warehousing process, local delivery, and fee settlement. It aims to help sellers optimize their logistics strategies, improve operational efficiency, and succeed in the Singapore e-commerce market. The analysis focuses on practical insights for sellers looking to navigate the complexities of Lazada's logistics network in Singapore.

01/07/2026 Logistics Encyclopedia
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Influencer Marketing Relies on Social Blade Analytics

Influencer Marketing Relies on Social Blade Analytics

Social Blade is a powerful social media analytics tool that provides in-depth analysis of influencer data from platforms like YouTube, Twitch, and Twitter. It offers features such as follower growth tracking, audience analysis, and competitor monitoring, empowering users to make informed decisions in social media marketing and improve their return on investment. Social Blade helps users understand trends, identify opportunities, and optimize their strategies for maximum impact in the dynamic world of social media.

01/16/2026 Logistics Industry Insights
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Six Airlines Adopt IATA Travel Pass for Health Checks

Six Airlines Adopt IATA Travel Pass for Health Checks

The IATA Travel Pass simplifies international travel health verification. Airlines are joining the initiative, allowing passengers to securely store and share their testing/vaccination information, improving travel efficiency. It has the potential to become a global standard for verifying health credentials for air travel, streamlining the process and promoting safer and more efficient journeys for passengers worldwide. This digital solution aims to restore confidence in air travel and facilitate a smoother return to international mobility.

01/19/2026 Airlines
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US Truckload Spot Rates Surge As Capacity Shrinks

US Truckload Spot Rates Surge As Capacity Shrinks

A DAT report indicates a recovery in the US truckload spot market. Increased freight volumes and tightening capacity are driving spot rates higher, surpassing pre-pandemic levels. Experts attribute this to a return to seasonal patterns, with retail demand being a key factor. Market participants need to monitor these dynamics and adapt accordingly. The upward trend in spot rates suggests a strengthening freight market, but sustained growth depends on continued consumer spending and inventory replenishment.

01/19/2026 Logistics
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