Guide to Optimizing Amazon Ad Spend for Higher ROI

Guide to Optimizing Amazon Ad Spend for Higher ROI

This article reveals a common misconception in Amazon advertising optimization: focusing solely on high ACOS campaigns while neglecting the significance of advertising spend percentage. Through case studies and data validation, it emphasizes prioritizing adjustments to high ACOS campaigns with a large proportion of ad spend. This approach more effectively reduces overall ACOS and enhances advertising efficiency. Sellers are advised to comprehensively consider both ACOS and spend percentage for refined operations, leading to better optimization outcomes and improved return on investment.

12/30/2025 Logistics Industry Insights
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Alibabacom Enhances Overseas Strategy for US EU Sellers

Alibabacom Enhances Overseas Strategy for US EU Sellers

Alibaba.com has launched an "Overseas Spot Goods" recruitment program targeting the European and American markets. It aims to attract merchants with overseas warehousing capabilities, offering marketing promotion and distribution tool support. This initiative helps merchants improve logistics timeliness, reduce return rates, increase average order value, and boost repurchase rates. Alibaba.com anticipates adding over 5,000 localized service providers within the year, expanding its business scale and influence in the European and American markets. The program focuses on leveraging existing overseas warehouses for faster delivery.

12/30/2025 Logistics Industry Insights
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VIOMALL Adopts ACES Standard to Streamline Auto Parts Ecommerce

VIOMALL Adopts ACES Standard to Streamline Auto Parts Ecommerce

This article delves into the importance of the ACES standard in auto parts e-commerce and introduces how VIOMALL's VioFitment helps businesses efficiently manage fitment data and improve sales performance. VioFitment provides a one-stop solution to help sellers quickly comply with the ACES standard, reduce return rates, and expand into global markets. It is a powerful tool for auto parts e-commerce businesses to tap into new opportunities. VioFitment helps streamline the process of data adaptation and ensures accurate product compatibility information.

12/30/2025 Logistics Industry Insights
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Amazon Sellers Guide to Offplatform Promotion Strategies

Amazon Sellers Guide to Offplatform Promotion Strategies

Off-Amazon promotion is an effective way to boost Amazon sales, but requires thorough preparation. This article details six key aspects to consider before launching an off-Amazon campaign: product-market fit assessment, product lifecycle positioning, goal setting, promotional strategy development, channel selection, and communication with service providers. By addressing these areas, sellers can effectively drive targeted traffic and create bestselling products. Careful planning ensures a higher return on investment and maximizes the potential for success in the competitive Amazon marketplace.

01/04/2026 Logistics
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Crossborder Sellers Face Port Delays Stricter Customs Checks

Crossborder Sellers Face Port Delays Stricter Customs Checks

This article analyzes the latest weekly customs inspection, container pick-up/return efficiency, and Amazon FBA delivery status of major ports in the US, Canada, UK, and Germany. It reminds cross-border sellers to pay attention to issues such as declared value and product compliance. The article also suggests advance planning and risk diversification to cope with potential port congestion and warehouse overstocking, ensuring smooth FBA delivery. It emphasizes proactive measures for sellers to mitigate potential disruptions and maintain efficient supply chain operations.

01/04/2026 Logistics
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Semrush Tool Helps Estimate Keyword Revenue for SEO

Semrush Tool Helps Estimate Keyword Revenue for SEO

This article explains how to use SEMrush to estimate the potential revenue of keywords. By analyzing the traffic sources of the top-ranking competitor, combined with industry conversion rates and average order value, it calculates the potential revenue of a single keyword or keyword cluster. It emphasizes that the estimated results are for reference only. The key is to select the most promising keywords through comparison and develop effective promotion strategies. This approach helps prioritize keywords with the highest potential return on investment.

01/04/2026 Logistics Encyclopedia
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Walmarts Black Friday Boom Tests Seller Strategies

Walmarts Black Friday Boom Tests Seller Strategies

Walmart's Black Friday and Cyber Monday sales surged, with international sellers showing strong performance. This article delves into the best-selling product categories, reveals the advantages of Walmart Fulfillment Services (WFS), and interprets the latest return policies. It aims to help sellers capitalize on opportunities within the Walmart marketplace. Understanding these key aspects is crucial for maximizing sales and navigating the platform effectively during peak shopping seasons and beyond, allowing sellers to optimize their product offerings and strategies for success.

01/04/2026 Logistics Industry Insights
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Amazon Eases Policies to Expand Seller Access in Europe

Amazon Eases Policies to Expand Seller Access in Europe

Amazon Europe has released several favorable policies, including upgrading the Export Program to over 30 countries, adjusting sales commissions to reduce costs, and optimizing the return policy for customized products to protect seller rights. It is recommended that sellers actively expand export businesses, optimize product structures, improve customized services, and refine operations to seize opportunities and succeed in the European market. These changes aim to make selling on Amazon Europe more attractive and profitable for sellers who adapt to the new conditions.

01/04/2026 Logistics Industry Insights
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Overseas Warehousing Boosts Crossborder Ecommerce Logistics

Overseas Warehousing Boosts Crossborder Ecommerce Logistics

Yiyoutong Overseas Warehouse is a company specializing in cross-border logistics services, headquartered in Xiamen with an operations team in the United States. Its core strengths lie in its professional team, excellent brand reputation, and diversified service offerings, including overseas warehouse return label processing, dropshipping, oversized cargo transportation, e-commerce dedicated line small packages, and first-leg sea and air freight. The company is committed to providing efficient and convenient logistics services to meet the diverse needs of cross-border e-commerce sellers.

01/06/2026 Warehousing
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Bing Ads Enhances Targeting for Higher Conversions

Bing Ads Enhances Targeting for Higher Conversions

This article delves into the importance of Bing Ads search term optimization. It details the difference between search terms and keywords, and how analyzing search term reports can improve ad targeting accuracy and conversion rates. The article provides specific steps for adding keywords and excluding irrelevant ones. It recommends a weekly data-driven search term review process to avoid inadvertently excluding potentially valuable keywords. Regular optimization ensures that your Bing Ads campaigns are reaching the right audience and maximizing your return on investment.

01/06/2026 Logistics Encyclopedia
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