Kwai Advertisers Adopt Threetier Strategy for Better Results

Kwai Advertisers Adopt Threetier Strategy for Better Results

This article provides an in-depth analysis of the three-layer account structure (Account, Ad Group, Ad) within the Kwai advertising platform. It elaborates on the functional positioning, key settings, and practical applications of each layer. Through case study analysis, it offers advertisers systematic strategies for managing ad campaigns, improving placement efficiency, and enhancing overall performance. The focus is on providing actionable insights for optimizing Kwai ad spend and achieving better results in cross-border e-commerce.

01/21/2026 Customs Knowledge
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Mexico Requires RFC Tax ID for Ecommerce Sellers

Mexico Requires RFC Tax ID for Ecommerce Sellers

This article provides a detailed interpretation of the importance of the Mexican RFC tax ID for cross-border e-commerce sellers. It covers the definition, function, registration benefits, application process, and required materials. Registering for an RFC tax ID can significantly reduce taxes, increase profit margins, and ensure business compliance. The article aims to help sellers understand and successfully complete RFC tax ID registration, thereby better expanding into the Mexican market.

01/21/2026 Customs Knowledge
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Kwai Advertising Guide Outlines Six Key Promotion Goals

Kwai Advertising Guide Outlines Six Key Promotion Goals

This article provides a detailed analysis of the six key promotion objectives on the Kuaishou advertising platform: Brand Awareness, Traffic Acquisition, App Installation, Video Views, Conversions, and Engagement. Selecting the appropriate promotion objective is crucial for maximizing advertising effectiveness, catering to different types of advertisers and marketing needs. This helps sellers achieve brand growth and sales conversions on the Kuaishou platform.

01/21/2026 Customs Knowledge
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Guide to Optimizing Kwai Ads with Geo and Language Targeting

Guide to Optimizing Kwai Ads with Geo and Language Targeting

This article provides an in-depth analysis of Kwai Ads' geo-targeting and language targeting settings, offering detailed operational guidance and optimization suggestions. Through precise targeting, advertisers can effectively improve ad efficiency, reduce costs, and achieve higher conversion rates. Data-driven optimization strategies are key to continuously improving advertising performance. The guide covers practical steps and best practices to leverage these features for maximizing ROI on the Kwai platform.

01/21/2026 Customs Knowledge
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Amazon UK Sellers Face Authentication Code Hurdle

Amazon UK Sellers Face Authentication Code Hurdle

Unblocking your Amazon UK store requires careful attention to the Authentication Code. This security code, issued by Companies House to UK companies, is crucial for verifying company identity. Its absence can hinder the store unblocking process, so it's essential to safeguard it. This code confirms the legitimacy of your business to Amazon and is a key component in resolving account suspensions related to verification issues. Ensure you have this code readily available when appealing account restrictions.

01/21/2026 Customs Knowledge
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Amazon UK Sellers Face FHDDS Rules Without VAT

Amazon UK Sellers Face FHDDS Rules Without VAT

With the impending implementation of new FHDDS compliance regulations on Amazon UK, this document addresses solutions for sellers without a VAT number. It proposes leveraging third-party VAT numbers and registering a temporary EORI number. Additionally, it introduces auxiliary services to enhance company authenticity. The aim is to assist sellers in achieving seamless compliance and ensuring the smooth operation of their business on Amazon UK, mitigating potential disruptions caused by the new regulations.

01/21/2026 Customs Knowledge
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FMCG Firms Balance Costs and Value in Sustainable Supply Chains

FMCG Firms Balance Costs and Value in Sustainable Supply Chains

FMCG companies need to balance supply chain sustainability with cost reduction. Consumer and employee expectations significantly influence ESG strategies. Supplier collaboration, standardization, and transparency are crucial for achieving both sustainability goals and operational efficiency. Focusing on these areas allows FMCG businesses to meet increasing demands for ethical and environmentally responsible practices while maintaining competitive pricing and a resilient supply chain.

09/26/2025 Logistics Industry Insights
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Global Shipping Industry Tightens Kerosene Lamp Safety Rules

Global Shipping Industry Tightens Kerosene Lamp Safety Rules

This article details safety regulations, shipping cost considerations, and alternative solutions for sending kerosene lamps. Due to their flammable nature, shipping poses safety risks and requires strict adherence to courier company regulations, including complete kerosene removal and professional shockproof packaging. Safer alternatives, such as purchasing a replacement lamp or sending photos/videos, are suggested to convey nostalgic sentiments.

12/30/2025 Logistics Encyclopedia
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Wayfair Seller Guide Key Faqs and Strategies Explained

Wayfair Seller Guide Key Faqs and Strategies Explained

This article addresses common challenges faced by Wayfair sellers, covering product listing management, logistics and fulfillment, and tagging guidelines. It aims to help sellers better understand and navigate operational challenges, ultimately improving sales performance. The importance of meticulous operations is emphasized, including optimizing product listings, strategic pricing, participating in promotional activities, and providing excellent customer service. By focusing on these key areas, Wayfair sellers can enhance their overall performance and achieve greater success on the platform.

01/06/2026 Logistics Encyclopedia
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