Amazon Sellers Shift From Automated to Manual Bidding for Growth

Amazon Sellers Shift From Automated to Manual Bidding for Growth

Amazon sellers often struggle with unstable sales rankings from automatic campaigns. This paper proposes a strategy to transition ad spend towards precise manual targeting, improving conversion rates and optimizing inventory management. Proactive communication to resolve shipping issues is also crucial. By carefully shifting the budget and focusing on targeted ads, sellers can achieve steady sales and ranking growth. Continuous learning and practical application are highlighted as essential for success in Amazon selling.

01/04/2026 Logistics Industry Insights
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US Brands Adapt Social Media Strategies From Facebook to Tiktok

US Brands Adapt Social Media Strategies From Facebook to Tiktok

This article analyzes the characteristics and marketing strategies of mainstream social media platforms in the United States. Brands should select platforms based on their target audience and implement precise marketing to achieve growth. Understanding platform nuances and tailoring content accordingly is crucial for effective engagement. Key considerations include platform demographics, content formats, and advertising options. Successful social media marketing in the US market requires a data-driven approach and continuous optimization to maximize ROI.

01/06/2026 Logistics
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Amazon Sellers Shift from Dropshipping to Branding for Global Ecommerce

Amazon Sellers Shift from Dropshipping to Branding for Global Ecommerce

The 'porter' model of cross-border e-commerce is facing challenges on platforms like Amazon, exposing issues such as logistics tracking, review risks, and quality concerns. Branding has become a necessity. Small sellers should prioritize profit, focus on specific product categories, and steadily build brand influence. Experts point out that the future of cross-border e-commerce will place greater emphasis on product quality, brand value, and user experience. A gradual and sustainable approach to branding is key for long-term success in the competitive landscape.

12/29/2025 Logistics Industry Insights
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Transportation and Logistics MA Shifts Focus From Scale to Strategy

Transportation and Logistics MA Shifts Focus From Scale to Strategy

A PwC report indicates that M&A focus in the transportation and logistics sector has shifted from scale expansion to strategic synergy, emphasizing sustainable growth, operational efficiency, and high-barrier markets. Key investment areas include technology modernization, supply chain resilience, and specialized logistics services. Companies should define strategic goals, carefully assess targets, prioritize integration management, and focus on technological innovation to succeed in this evolving landscape. This shift reflects a need for greater agility and adaptability in response to global disruptions and changing customer demands.

01/15/2026 Logistics Industry Insights
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Shipping from Malaysia to Yemen Time Costs and Key Factors

Shipping from Malaysia to Yemen Time Costs and Key Factors

This article provides a detailed overview of sea freight from Malaysia to Yemen, including transit times, costs, and important considerations. Voyage duration, influenced by route distance, vessel speed, port calls, and weather, typically ranges from 25-35 days. Freight rates, determined by cargo volume, shipping method, route capacity, and surcharges, are approximately $300-$600 per cubic meter. The article also addresses frequently asked questions regarding voyage types and the possibility of shipping personal belongings.

01/23/2026 Logistics
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Mobile Game Ads Shift from CPI to ROAS by 2026

Mobile Game Ads Shift from CPI to ROAS by 2026

Rising traffic costs in IAA overseas expansion are limiting the traditional CPI model. ROAS targeting can improve profitability and ensure steady growth, making it a recommended strategy for IAA developers to actively adopt in response to market changes. By focusing on return on ad spend, companies can optimize their campaigns for better performance and sustainable growth in the competitive global market. This approach allows for more efficient ad spending and a greater focus on acquiring high-value users.

01/23/2026 Logistics Industry Insights
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Shipping Costs and Times from Ningbo to Los Angeles Analyzed

Shipping Costs and Times from Ningbo to Los Angeles Analyzed

This article provides an in-depth analysis of air and sea freight rates from Ningbo to Los Angeles, comparing the time efficiency and costs of different transportation methods and offering professional advice on selecting the optimal shipping solution. By dissecting key factors influencing rates and transit times, and interpreting freight forwarder selection, risk management, and market dynamics, it aims to assist importers and exporters in developing more efficient and economical international shipping strategies. The analysis helps businesses make informed decisions regarding their supply chain logistics.

01/20/2026 Logistics
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Outpost Lands 1B from Greenpoint to Grow Truck Stop Network

Outpost Lands 1B from Greenpoint to Grow Truck Stop Network

Outpost secures $1 billion in funding to accelerate the expansion of its truck stop network. This investment aims to optimize transportation, improve efficiency, and create a smart logistics ecosystem. The funding will be used to develop and deploy advanced technologies, including gate automation, to streamline operations and enhance the driver experience. Outpost's network of strategically located truck stops will provide essential services and amenities to truck drivers, contributing to a more reliable and efficient supply chain.

01/28/2026 Logistics
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Shipping Furniture from Shanghai to US Costs and Customs Guide

Shipping Furniture from Shanghai to US Costs and Customs Guide

This article provides a detailed explanation of the costs involved in shipping furniture from Shanghai to the United States, including freight estimates, the shipping process, and frequently asked questions. It aims to give readers a comprehensive understanding of the matter, enabling them to ship their furniture to the US more easily and with greater peace of mind, ultimately achieving their ideal home decor. It covers various aspects to ensure a smooth and informed shipping experience.

01/27/2026 Logistics
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CEVA Logistics Expands LCL Service from Hamburg to New York

CEVA Logistics Expands LCL Service from Hamburg to New York

CEVA Logistics has launched a new LCL service from Hamburg to New York, designed to provide faster and more reliable transportation for smaller shipments. This route enhances overall logistics efficiency by optimizing processes, reducing customs inspection risks, accelerating cargo retrieval, and expanding the inland transportation network. The initiative aims to lower the barriers to international trade for small and medium-sized enterprises (SMEs), helping them expand into the US market. The new service offers a streamlined and cost-effective solution for businesses seeking to access the American market with smaller cargo volumes.

01/28/2026 Logistics
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