Amazon Sellers Shift to Holistic PPC Strategies for Growth

Amazon Sellers Shift to Holistic PPC Strategies for Growth

This article challenges the traditional view that 'lower is always better' for ACOS in Amazon PPC advertising. It introduces the 'Total ACOS Trinity' model, emphasizing the balance between ACOS, Total ACOS, and organic ranking/revenue. Through case studies, it illustrates strategies for appropriately increasing Total ACOS to achieve higher profits and provides recommendations for effectively utilizing increased advertising budgets. The aim is to help sellers comprehensively evaluate and optimize their ad campaigns to maximize profitability, moving beyond a sole focus on minimizing ACOS.

12/29/2025 Logistics Industry Insights
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Paytabs Reelspay Boosts Social Commerce in Middle East

Paytabs Reelspay Boosts Social Commerce in Middle East

PayTabs introduces ReelsPay, simplifying Instagram Reels shopping in the Middle East. This allows users to purchase directly from videos, boosting social commerce sales. ReelsPay streamlines the buying process, making it easier for consumers to acquire products featured in Reels. This integration aims to enhance the shopping experience and drive revenue for businesses leveraging Instagram's popular short-video format. The solution addresses the growing demand for seamless purchasing within social media platforms, particularly in the rapidly expanding Middle Eastern e-commerce landscape.

12/30/2025 Logistics Industry Insights
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Zibuyu Revives Hong Kong IPO As Crossborder Ecommerce Surges

Zibuyu Revives Hong Kong IPO As Crossborder Ecommerce Surges

Chinese cross-border e-commerce company Zibuyu is attempting its third IPO in Hong Kong, reporting a revenue of RMB 1.278 billion in the first half of the year, with over 90% of sales from Amazon. While heavily reliant on third-party platforms, Zibuyu holds a leading market share, showcasing the booming development and immense potential of China's cross-border e-commerce sector. Diversified channels, refined operations, and compliant business practices are crucial for the future development of cross-border e-commerce.

12/30/2025 Logistics Industry Insights
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Small Brands Leverage Tiktok for 100K Sales Growth

Small Brands Leverage Tiktok for 100K Sales Growth

This article reveals strategies for small brands to achieve explosive sales growth through TikTok marketing. Using the prebiotic soda brand Poppi as an example, it deeply analyzes the importance of native content creation, the use of Spark Ads advertising tools, and long-term brand building. It provides a practical guide for businesses marketing on the TikTok platform, highlighting key tactics for engaging audiences and driving conversions. Learn how to leverage TikTok's unique features to amplify your brand's reach and achieve significant revenue growth.

12/30/2025 Logistics Industry Insights
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Amazon Sellers Seek Refunds for Overcharged Platform Fees

Amazon Sellers Seek Refunds for Overcharged Platform Fees

This article aims to help Amazon sellers recover overcharged fees from the platform. It details common Amazon fee pitfalls, including incorrect commission categories, FBA shipping fees, shipment discrepancies, and abnormal advertising costs. The article provides corresponding solutions and practical experience to help sellers protect their rights and increase store profits. It offers actionable advice on identifying and disputing incorrect charges related to FBA logistics, commission calculations, and advertising campaigns, ultimately empowering sellers to reclaim revenue and optimize their financial performance on Amazon.

12/30/2025 Logistics Encyclopedia
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MENA Customs Enhances Regional Ties to Spur Economic Growth

MENA Customs Enhances Regional Ties to Spur Economic Growth

The inaugural meeting of the MENA Customs Resource Mobilization Working Group was successfully held in Bahrain. The meeting focused on enhancing regional customs administration capabilities, promoting trade facilitation, and fostering economic integration. Participants discussed strategies for resource mobilization to support customs modernization and efficiency improvements. The initiative aims to strengthen customs cooperation within the MENA region, contributing to sustainable economic growth and regional stability. Key topics included best practices in revenue collection, risk management, and the use of technology in customs operations.

01/07/2026 Customs Knowledge
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Oman Advances Customs Modernization with WCO Support

Oman Advances Customs Modernization with WCO Support

The World Customs Organization (WCO) is supporting Oman Customs in developing a new strategic plan to facilitate its modernization reforms. Through workshops, both parties are focusing on results-oriented management, aiming to enhance trade facilitation, border security, and revenue efficiency. Oman Customs is committed to continuous reform, striving to create an efficient, secure, and transparent 21st-century customs administration, contributing significantly to the nation's economic development. The strategic plan is crucial for achieving these goals and aligning with international best practices.

01/07/2026 Customs Knowledge
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Middle East North Africa Crack Down on Customs Fraud

Middle East North Africa Crack Down on Customs Fraud

A Customs Valuation and Fraud Workshop was held in Jordan, supported by the World Customs Organization and the China Customs Cooperation Fund. The workshop aimed to enhance the professional skills of customs officers from North Africa, the Near East, and the Middle East. It focused on the WTO Agreement on Customs Valuation, the application of the Revenue Package, and fraud response. Through case studies and risk management discussions, the workshop promoted regional cooperation and the construction of a fair trade environment.

01/07/2026 Customs Knowledge
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Fedex Q3 Earnings Surge on Ecommerce International Growth

Fedex Q3 Earnings Surge on Ecommerce International Growth

FedEx reported better-than-expected results for its third quarter, with both revenue and profit growth driven by strong performance in e-commerce and international businesses. Despite the impact of adverse weather conditions, FedEx demonstrated robust operational and profitability capabilities. Company executives expressed confidence in future development, emphasizing the continued optimization of pricing strategies, seizing market opportunities, and maintaining industry leadership. The company is well-positioned to capitalize on the growing demand for e-commerce logistics solutions and expand its global reach.

01/15/2026 Logistics
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USPS Cuts Losses Boosts Growth in Turnaround Effort

USPS Cuts Losses Boosts Growth in Turnaround Effort

USPS narrowed its second-quarter losses and reported revenue growth, driven by its transformation plan and new services. While facing ongoing challenges, the USPS is moving in the right direction and needs to continue optimizing and innovating. The reforms are showing positive signs, particularly in package delivery, but sustained effort is crucial for long-term financial stability and improved service efficiency. The focus on adapting to evolving customer needs and leveraging new technologies will be key to the USPS's future success.

01/15/2026 Logistics
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