Amazon Ads Boost New Product Sales While Reducing Costs

Amazon Ads Boost New Product Sales While Reducing Costs

This article presents an Amazon advertising strategy designed to help sellers achieve efficient traffic generation at a lower cost in a competitive market. The strategy encompasses three phases: automatic campaigns, competitor ASIN targeting campaigns, and manual campaigns. It emphasizes keyword research, Listing optimization, and precise targeting to ultimately boost product sales and organic keyword rankings. The approach focuses on a refined advertising campaign setup to maximize ROI and gain a competitive edge within the Amazon marketplace.

12/31/2025 Logistics Industry Insights
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Ecommerce Layoffs Rise As Firms Cut Costs Amid Downturn

Ecommerce Layoffs Rise As Firms Cut Costs Amid Downturn

The cross-border e-commerce industry faces challenges, prompting companies to adopt cost-reduction measures like mandatory single-day off, leading to employee dissatisfaction. This article explores how companies and employees can overcome difficulties together and achieve a win-win situation. It analyzes various cost-saving methods employed by companies and how employees can protect their rights, advocating for the industry to collectively welcome a brighter future. The focus is on navigating the current economic climate while ensuring fairness and sustainability for both employers and employees.

12/31/2025 Logistics Industry Insights
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Amazon Sellers Risk Higher Costs With DIY Trademark Filings

Amazon Sellers Risk Higher Costs With DIY Trademark Filings

This article analyzes the pros and cons of DIY Amazon trademark registration based on the experience of someone who has been through the process. While DIY registration can save money, it requires significant time and effort and is prone to errors. In contrast, choosing a professional agency can save time and energy and increase the registration success rate, which may be a wiser choice for sellers.

12/30/2025 Customs Knowledge
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Amazon Sellers Adopt Strategies to Lower High Ad Costs

Amazon Sellers Adopt Strategies to Lower High Ad Costs

Don't directly compete for expensive keywords on Amazon. Gradually reduce your reliance on high bids by focusing on long-tail keywords, improving organic rankings, and optimizing your product listings. This allows you to acquire high-quality traffic at a lower cost. By strategically refining your approach, you can minimize spending on competitive keywords and achieve sustainable, cost-effective growth on the Amazon platform, maximizing your return on investment.

12/30/2025 Logistics Industry Insights
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Amazon Sellers Cut Ad Costs with Negative ASIN Targeting

Amazon Sellers Cut Ad Costs with Negative ASIN Targeting

Amazon PPC has undergone a significant upgrade with the introduction of Negative ASIN and product targeting features, enabling sellers to precisely control ad placements and prevent wasted ad spend. This article details how to leverage these features to improve conversion rates, click-through rates, and ACOS. It also shares strategies and techniques for large-scale implementation of negative products, helping sellers maximize advertising effectiveness and achieve optimal campaign performance by precisely targeting or excluding specific products from their PPC campaigns.

12/30/2025 Logistics Industry Insights
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Amazon Sellers Adopt Split Shipments to Cut Inventory Costs

Amazon Sellers Adopt Split Shipments to Cut Inventory Costs

Amazon's frequent inventory splitting increases seller operating costs. This article analyzes Amazon's inventory placement logic and provides practical consolidation strategies, such as single-box single-SKU, uniform box specifications, and integer shipments, to help you minimize inventory splitting, reduce first-leg shipping costs, and increase profit margins. It also reminds sellers to pay attention to inventory balance to avoid the impact of stock-outs on sales, ultimately achieving cost reduction and efficiency improvement.

12/30/2025 Logistics
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Amazon Startup Costs and Financial Planning Guide for Sellers

Amazon Startup Costs and Financial Planning Guide for Sellers

This article, from a data analyst's perspective, provides an in-depth analysis of various costs associated with launching an Amazon business. It covers startup capital, operating expenses, the differences between sea and air freight, product testing strategies, and financial planning. The article emphasizes that Amazon operations eventually transition to an asset-heavy model and offers risk management strategies. The aim is to help readers make rational assessments and embark on a stable cross-border e-commerce journey.

12/30/2025 Logistics Industry Insights
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Home Improvement Firms Cut Ad Costs with Targeted Strategies

Home Improvement Firms Cut Ad Costs with Targeted Strategies

ByteDance's Ocean Engine released a benchmark case study collection for the home furnishing industry's search ads. By analyzing successful cases from home improvement platforms and interior design companies, it reveals the advantages of a combined strategy: "Smart Bidding Solutions + Blue Ocean Keywords + Smart Image & Text + Effective Search Investment." This strategy effectively lowers the operational barrier, precisely reaches high-intent users, and meets diverse display needs. Ultimately, it achieves rapid scaling, traffic dominance, and controllable costs for advertisers in the home furnishing sector.

01/15/2026 Logistics Industry Insights
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Shipping Costs and Delays Rise for Shenzhenus Ocean Freight

Shipping Costs and Delays Rise for Shenzhenus Ocean Freight

From a data analyst's perspective, this paper delves into the price composition, influencing factors, and transportation time of sea freight from Shenzhen to the United States, offering optimization strategies. By comparing FCL, LCL, and bulk cargo transportation modes, it analyzes the impact of cargo characteristics, transportation distance, and fuel prices on costs, as well as the influence of transportation modes, shipping companies, and route selection on time efficiency. This aims to help businesses strike a balance between time efficiency and cost, achieving efficient sea freight.

01/15/2026 Logistics
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Amazon Sellers Cut Costs 30 with Optimized Warehouse Logistics

Amazon Sellers Cut Costs 30 with Optimized Warehouse Logistics

This article provides an in-depth analysis of lean planning for multi-warehouse FBA first-leg logistics, emphasizing key strategies such as intelligent warehousing, accurate inventory forecasting, channel stratification matching, and overseas warehouse transshipment. Through data-driven dynamic adjustments and operational optimization, it helps cross-border e-commerce sellers reduce logistics costs by 20%-30% and improve overall operational efficiency and profitability. The focus is on leveraging data and strategic planning to streamline the FBA process and maximize cost savings.

01/15/2026 Logistics
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