Amazon Struggles With Traffic Strategy in New Product Launch

Amazon Struggles With Traffic Strategy in New Product Launch

Launching new products on Amazon is challenging due to intense competition for traffic. Optimizing conversion rates and reviews is crucial. The off-season presents even greater difficulties. Focus on high-traffic, low-priced products and implement data-driven, refined operations. This approach helps navigate the competitive landscape and maximize visibility and sales for new products, especially during slower periods. Continuous monitoring and adjustments based on performance data are key to success.

12/31/2025 Logistics Industry Insights
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Amazon DSP Boosts Targeted Ad Growth for Brands

Amazon DSP Boosts Targeted Ad Growth for Brands

Amazon's Demand-Side Platform (DSP) is a robust programmatic advertising platform that allows advertisers to programmatically buy display and video ads, reaching, educating, and re-engaging potential customers both on and off Amazon. It's suitable for brands selling products on Amazon and those looking to expand their customer reach. Through retargeting and prospecting capabilities, DSP enables precise targeting of potential customers, enhancing brand awareness and driving sales.

01/04/2026 Logistics Encyclopedia
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Amazon Sellers Boost Ad Spending for Holiday Season

Amazon Sellers Boost Ad Spending for Holiday Season

The end-of-year peak season on Amazon is highly competitive, making traffic acquisition crucial both on and off the platform. Display Ads offer broad reach, allowing precise targeting through audience and content relevance. Utilizing strategies like retargeting and similar product targeting can effectively boost new product traffic, capture competitor traffic, and encourage cross-selling. This helps sellers achieve sales breakthroughs during the peak season.

12/31/2025 Logistics Industry Insights
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Amazon Sellers Boost Sales with Offplatform Video Ads

Amazon Sellers Boost Sales with Offplatform Video Ads

Good news for Amazon sellers! Display advertising video feature gets a significant upgrade, helping you break through the bottleneck of on-site traffic and embrace massive off-site exposure. Reach potential customers accurately on third-party websites and apps through vivid video ads, enhance brand awareness, and achieve explosive sales growth. Seize the peak season opportunity and make your products stand out in the market!

01/16/2026 Logistics Industry Insights
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Key Timelines in Global Logistics Explained

Key Timelines in Global Logistics Explained

This article delves into the opening time, supplementary material cut-off time, and customs clearance cut-off time in international logistics, explaining their definitions, importance, and potential risks. From a data analysis perspective, it offers practical suggestions for shippers and logistics professionals to optimize processes and improve efficiency. The aim is to help companies reduce operating costs and ensure timely delivery of goods. Understanding these critical time points is vital for smooth international shipping operations and minimizing delays, ultimately contributing to enhanced supply chain performance.

02/03/2026 Logistics Encyclopedia
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Guide to Costeffective Crossborder Ecommerce Logistics

Guide to Costeffective Crossborder Ecommerce Logistics

Choosing the right logistics partner is crucial for cross-border e-commerce sellers. This article details how to select the most suitable cross-border logistics solution based on your own situation, considering four dimensions: operational strength, cargo characteristics, target market, and peak/off-peak seasons. It aims to help sellers reduce costs, improve efficiency, and enhance competitiveness.

09/26/2025 Logistics
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Amazon Discloses Listing Views to Sellers

Amazon Discloses Listing Views to Sellers

Amazon's new feature displaying views on Listing detail pages may intensify sales polarization and internal competition. Sellers should refocus on product quality, optimize Listing quality, refine operations, expand off-Amazon traffic sources, and adhere to compliance standards. By adapting to market changes and prioritizing these aspects, sellers can achieve sustainable growth and navigate the evolving Amazon landscape effectively. Focusing on product value and comprehensive strategies will be crucial for success in this increasingly competitive environment.

01/06/2026 Logistics Industry Insights
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Exporters Face Key Hurdles in Customs and Shipping Docs

Exporters Face Key Hurdles in Customs and Shipping Docs

This article focuses on common issues in the freight forwarding export process, providing practical advice on areas such as invoice consistency with customs declaration, container pick-up and port opening time control, handling after customs clearance cut-off, and dealing with special circumstances. The aim is to help freight forwarding practitioners mitigate risks and improve efficiency by offering actionable solutions and best practices for navigating the complexities of export logistics.

08/23/2025 Logistics Encyclopedia
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Ebay Sellers Boost Sales with Offplatform Promotions

Ebay Sellers Boost Sales with Offplatform Promotions

This article delves into the necessity of off-eBay promotion, providing a detailed analysis of popular channels such as Facebook and Google Ads, and offering eBay advertising cost calculation formulas and setup tips. It aims to help sellers effectively expand their market reach, enhance brand influence, and ultimately achieve sales growth. The strategies discussed focus on driving external traffic to eBay listings and optimizing advertising campaigns for maximum return on investment.

12/31/2025 Logistics Encyclopedia
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