Amazon Sellers Urged to Prevent Ad Group Cannibalization

Amazon Sellers Urged to Prevent Ad Group Cannibalization

This article delves into the relationship between Amazon advertising portfolios, ad groups, and campaigns. It focuses on ad group setup techniques and provides campaign grouping recommendations, aiming to help sellers avoid ad group cannibalization and improve advertising efficiency. The ultimate goal is to enable sellers to achieve better sales performance during peak seasons by optimizing their advertising strategies and preventing internal competition within ad groups.

12/31/2025 Logistics Industry Insights
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Amazon Sellers Risk Higher Costs With DIY Trademark Filings

Amazon Sellers Risk Higher Costs With DIY Trademark Filings

This article analyzes the pros and cons of DIY Amazon trademark registration based on the experience of someone who has been through the process. While DIY registration can save money, it requires significant time and effort and is prone to errors. In contrast, choosing a professional agency can save time and energy and increase the registration success rate, which may be a wiser choice for sellers.

12/30/2025 Customs Knowledge
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Tiktok Shop Dispute Resolution Guide for Sellers

Tiktok Shop Dispute Resolution Guide for Sellers

This article provides a detailed interpretation of the TikTok Shop violation appeal process and techniques. Focusing on five major appeal scenarios, including penalties, compensation, and reviews, it offers targeted evidence preparation suggestions to help merchants improve their appeal success rate, protect their rights, and achieve compliant operations. It guides merchants through the intricacies of navigating TikTok Shop's compliance requirements and effectively challenging unfair or inaccurate violation notices.

12/30/2025 Customs Knowledge
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Guangdong Ecommerce Firm Cuts Jobs As Profits Fall

Guangdong Ecommerce Firm Cuts Jobs As Profits Fall

A major cross-border e-commerce seller in Guangdong is implementing layoffs and salary reductions due to operating losses, sparking employee dissatisfaction and industry attention. The company's strategic adjustments, branch turmoil, and employee rights protection efforts reflect the intensified competition and business difficulties within the cross-border e-commerce sector. Companies should focus on refined operations, enhance competitiveness, pay attention to employee rights, and achieve sustainable development.

12/30/2025 Logistics Industry Insights
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Wayfair Extends Way Day to Three Days Boosting Seller Opportunities

Wayfair Extends Way Day to Three Days Boosting Seller Opportunities

Wayfair's Way Day is extending to three days for the first time, offering sellers greater opportunities. Preparation strategies include optimizing pricing, strengthening the supply chain, refining warehouse management, improving order fulfillment speed, and utilizing advertising effectively. Thorough preparation and proactive engagement are crucial to stand out in the fierce competition and achieve significant sales growth. Get ready to capitalize on this extended event and boost your performance!

12/30/2025 Logistics Industry Insights
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Ebay Sellers Gain Edge with Global Product Selection Tips

Ebay Sellers Gain Edge with Global Product Selection Tips

This article provides an in-depth analysis of the fundamental processes and practical techniques for eBay product selection. It covers market research, the use of product selection tools, profit margin considerations, product convenience, and differentiated competition strategies. Furthermore, it highlights common pitfalls to avoid during the selection process. The aim is to help sellers efficiently select products on the eBay platform and tap into overseas markets.

12/30/2025 Logistics Encyclopedia
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Guide to Optimizing Taobao Product Videos for OZON Sellers

Guide to Optimizing Taobao Product Videos for OZON Sellers

This article details how OZON sellers can download product videos from platforms like Taobao. It provides optimization strategies tailored for the OZON platform, including Russian subtitle translation and video editing, aiming to help sellers improve product conversion rates and enhance market competitiveness. The article also emphasizes copyright issues and platform regulations, ensuring sellers adhere to guidelines while leveraging video content to boost sales on OZON.

12/30/2025 Logistics Encyclopedia
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Amazon Tightens Seller Rules Risks Product Suppression

Amazon Tightens Seller Rules Risks Product Suppression

Amazon has released new Listing regulations, requiring sellers to optimize product information or face potential listing suppression. The new rules place higher demands on Listing titles, optional attributes, and image quality. Simultaneously, Amazon is facing challenges from sellers leaving the platform and increased competition. Sellers need to improve their operational capabilities and expand their sales channels to adapt to the changing landscape and maintain competitiveness.

12/30/2025 Logistics Industry Insights
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Ozon Search Ads Guide Aims to Boost Ecommerce Sales

Ozon Search Ads Guide Aims to Boost Ecommerce Sales

This article provides an in-depth analysis of OZON search advertising in a Q&A format. It covers the definition of the ads, display locations, bidding strategies, cost calculation, and performance evaluation. The aim is to help sellers understand the underlying logic of OZON search ads, optimize their ad campaigns, and ultimately increase sales. It provides practical insights for effective advertising on the OZON platform.

12/30/2025 Logistics Encyclopedia
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Douyin Sellers Boost Traffic with Whitebackground Product Images

Douyin Sellers Boost Traffic with Whitebackground Product Images

Optimizing product main images in Douyin Shop is crucial, and white background images can significantly boost traffic and conversion rates. Tools like Miaoshou, Douyin Shop backend, and Meitu Wang can be used for batch generation. Focusing on clean, professional-looking white background images helps products stand out and attract more potential customers. This simple change can lead to a noticeable improvement in shop performance and sales.

12/30/2025 Logistics Encyclopedia
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