Amazon Enhances Analytics with ASIN Search Term Tracking

Amazon Enhances Analytics with ASIN Search Term Tracking

Amazon Brand Analytics has been significantly updated, adding search term performance insights within the ASIN view. Sellers can now track keyword click-through rates, conversion rates, and add-to-cart metrics for individual ASINs. This enables precise analysis of keyword effectiveness, optimization of ad campaigns, and expansion of Listing traffic, ultimately boosting sales and market share. While the download function is not yet updated, sellers are encouraged to actively utilize this feature to unlock growth opportunities.

12/31/2025 Logistics Industry Insights
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Tiktok Boosts UK Ad Revenue As Social Media Shifts

Tiktok Boosts UK Ad Revenue As Social Media Shifts

TikTok has surpassed Snapchat to become the third-largest social platform in the UK, boasting high user engagement and rapid advertising revenue growth. Despite facing data security concerns, TikTok's global strategy and localized operations are driving its increasing influence in the UK and global social media markets. This presents new opportunities for brand marketing and e-commerce development. Its strong performance in the UK underscores its growing power and potential for further expansion within the competitive social media landscape.

12/31/2025 Logistics Industry Insights
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Amazon Sellers Use ASIN Lookup to Cut Ad Costs

Amazon Sellers Use ASIN Lookup to Cut Ad Costs

JiaPlus ERP's ASIN traffic reverse lookup feature helps Amazon sellers overcome advertising challenges. By analyzing competitor traffic, it accurately identifies keywords, optimizes advertising strategies, and improves ROI. This function, linked with Amazon Brand Analytics (ABA) data, provides market insights and keyword expansion, enabling sellers to stand out from the competition. It helps sellers understand where competitors are getting their traffic and which keywords are driving sales, allowing for more effective advertising campaigns and improved product visibility.

12/29/2025 Logistics Industry Insights
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Amazon Ads Brand and Display Strategies Drive Growth

Amazon Ads Brand and Display Strategies Drive Growth

This article delves into the value of Amazon Sponsored Brands and Display Ads, providing practical strategies for products with varying average order values. It emphasizes the use of keyword expansion, ranking optimization, brand video ads, automatic campaigns, and Display Ads, along with data analysis of brand tools. The aim is to help sellers overcome traffic bottlenecks and achieve sales growth. It covers a comprehensive approach to leveraging Amazon's advertising platform for brand building and increased visibility.

12/30/2025 Logistics Industry Insights
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USPS Expands Lastmile Delivery to Support Retailers

USPS Expands Lastmile Delivery to Support Retailers

The United States Postal Service (USPS) is expanding its last-mile delivery network by opening over 18,000 Delivery Destination Units (DDUs). This initiative aims to provide businesses of all sizes with more convenient and efficient logistics services. By leveraging this expanded network, USPS intends to shorten delivery times, reduce operational costs, and improve customer satisfaction. This expansion is expected to foster innovation and development within the broader logistics industry, ultimately benefiting both businesses and consumers through enhanced delivery capabilities.

01/15/2026 Logistics
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Amazon Unveils Aidriven Global Selling Strategy

Amazon Unveils Aidriven Global Selling Strategy

Amazon Global Selling launched its "Next-Generation Cross-Border Chain" strategy, aiming to empower sellers and simplify cross-border sales through AI technology and intelligent supply chains. The strategy encompasses three phases: Global Launch, Global Optimization, and Global Expansion, emphasizing the role of AI in supply chain, logistics management, and seller operations. AI helps sellers improve efficiency, reduce costs, and discover new growth opportunities. The strategy also highlights the increasing importance of brand value in the AI era.

01/15/2026 Logistics Industry Insights
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Jdcom Acquires 25B Stake in European Electronics Market

Jdcom Acquires 25B Stake in European Electronics Market

JD.com plans to acquire European consumer electronics retail giant Ceconomy for 18.3 billion yuan. This acquisition aims to rapidly gain access to European market offline channels, supply chain resources, and brand influence through a deep localization strategy. Furthermore, JD.com will indirectly hold shares in Fnac Darty, expanding its business scope. This move will also provide more in-depth support for Chinese brands entering the European market, leveraging Ceconomy's existing infrastructure and market presence to facilitate their expansion.

01/15/2026 Logistics Industry Insights
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Ware2go Expands Logistics Network for Amazon Sellers

Ware2go Expands Logistics Network for Amazon Sellers

UPS's Ware2Go is partnering with Whitebox to expand its warehousing network and enhance services, aiming to support Amazon sellers. This collaboration is geared towards diversifying growth and tapping into the potential of e-commerce logistics. By leveraging Whitebox's capabilities, Ware2Go seeks to provide more comprehensive and efficient solutions for online retailers, particularly those selling on Amazon. The expansion of the warehousing network will enable faster delivery times and improved inventory management, ultimately benefiting both sellers and consumers.

01/16/2026 Logistics
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Major Ecommerce Platforms Prepare for Holiday Rush

Major Ecommerce Platforms Prepare for Holiday Rush

The year-end shopping season is approaching, intensifying e-commerce platform competition. Amazon's Prime Early Access Sale is generating buzz, while eBay introduces ad optimization features to assist sellers. Shopee focuses on the Halal market, and cross-border logistics companies accelerate their expansion. The Yen's depreciation exacerbates Japan's trade deficit, and fintech company Airwallex completes a new funding round. Experts advise consumers to pay attention to the selection of thermal underwear, emphasizing that tighter is not necessarily warmer.

01/16/2026 Logistics
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Averitt Express Launches Memphis Hub for Faster Global Freight

Averitt Express Launches Memphis Hub for Faster Global Freight

Averitt Express has launched a new distribution and logistics center in the Memphis area. Strategically located near the airport and rail hubs, this facility aims to improve the efficiency of both domestic and international freight operations. The center is designed to meet the increasing demand for international shipping and support businesses in expanding their global market reach. This expansion underscores Averitt Express's commitment to providing comprehensive logistics solutions and facilitating seamless international trade for its customers.

01/16/2026 Logistics
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