Amazon FBA Drives Global Ecommerce Expansion

Amazon FBA Drives Global Ecommerce Expansion

Amazon FBA facilitates efficient operations and optimizes logistics for cross-border e-commerce businesses. Sellers store their products in Amazon's warehouses, allowing them to focus on product development and marketing, ultimately boosting sales. This fulfillment service streamlines the shipping and handling process, providing a seamless experience for both sellers and customers. By leveraging Amazon's vast network and infrastructure, businesses can improve delivery times and enhance customer satisfaction, leading to increased profitability and market share.

01/16/2026 Logistics Encyclopedia
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Amazon Sellers Turn to Offplatform Tactics for Growth

Amazon Sellers Turn to Offplatform Tactics for Growth

With rising on-Amazon traffic costs, this article emphasizes the importance of integrating on- and off-Amazon strategies. By analyzing suitable scenarios for off-Amazon traffic generation, key influencing factors, and subsequent operational strategies, it provides sellers with effective ways to stand out in a competitive market. Combining on- and off-Amazon approaches is crucial for achieving sustainable growth in Amazon operations. It highlights the need to diversify traffic sources and leverage external channels to drive sales and improve overall performance on the platform.

01/06/2026 Logistics Industry Insights
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OZON Russia Highlights Top Ecommerce Product Categories

OZON Russia Highlights Top Ecommerce Product Categories

This article provides an in-depth analysis of trending keywords on the Russian OZON platform, focusing on high-potential product categories such as pest control products, building materials, and auto parts. For each category, the article offers detailed product selection advice and market analysis. The aim is to help cross-border e-commerce sellers accurately grasp opportunities in the Russian market and achieve sales growth. It highlights key areas for sellers to focus on when choosing products for the OZON marketplace.

01/05/2026 Logistics Industry Insights
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Ozon Expands in China Targets 100000 Sellers with Shenzhen Office

Ozon Expands in China Targets 100000 Sellers with Shenzhen Office

Russian e-commerce giant OZON has announced the opening of an office in Shenzhen, aiming to attract 100,000 Chinese merchants to its platform. The company plans to increase the transaction volume of Chinese goods tenfold by 2024. OZON will provide more support to Chinese sellers by improving its logistics system and optimizing services, helping them tap into the lucrative Russian e-commerce market. This move signifies OZON's commitment to facilitating cross-border trade and expanding its presence in the Chinese market.

01/04/2026 Logistics Industry Insights
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Esuns Chen Offers Amazon Sellers Growth Training

Esuns Chen Offers Amazon Sellers Growth Training

With six years of hands-on Amazon experience, Yi Xun Cross-border Lao Chen offers practical training courses focusing on Amazon North America, Europe, and Japan site operations and managed services. The course covers account registration, product selection, listing optimization, and advertising, helping sellers quickly master core Amazon operational skills and achieve business growth. This training is designed to provide actionable strategies and real-world insights for success in the competitive Amazon marketplace.

01/04/2026 Logistics Encyclopedia
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Amazon Europe Expands Seller Protection with SAFET Claims for CSBA Orders

Amazon Europe Expands Seller Protection with SAFET Claims for CSBA Orders

Amazon Europe introduces SAFE-T claims for CSBA (Customer Service by Amazon) orders, allowing sellers to dispute refunds initiated by Amazon, particularly when issues arise with returns. Sellers can submit claims for situations like returned items not being in their original condition. Amazon will evaluate the claims and issue refunds according to its policies. This initiative aims to enhance refund protection for sellers and reduce potential losses associated with CSBA orders and problematic returns.

01/06/2026 Logistics
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Amazon Sellers Urged to Protect Brands from Listing Hijacking

Amazon Sellers Urged to Protect Brands from Listing Hijacking

This article delves into brand security threats faced by Amazon sellers, such as listing hijacking and copyright infringement, offering comprehensive strategies including sending warning letters, filing complaints with Amazon, and seeking legal assistance. It emphasizes the importance of brand protection, recommending sellers establish a robust security framework by registering trademarks and joining Amazon Brand Registry to safeguard their rights. Proactive measures are crucial for maintaining a secure and thriving presence on the Amazon marketplace.

01/06/2026 Logistics Encyclopedia
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Amazon Sellers Boost ROI with Offplatform Ad Attribution

Amazon Sellers Boost ROI with Offplatform Ad Attribution

Amazon Attribution is a powerful tool for brand sellers to track and optimize the performance of their off-Amazon advertising. By accurately measuring conversion rates across different advertising channels, optimizing ad strategies, and gaining insights into customer behavior, it helps sellers improve advertising ROI and break through growth bottlenecks. Additionally, sellers can earn up to 10% in referral bonuses, accelerating non-Amazon marketing growth. Mastering Amazon Attribution is a key factor for sellers to gain a competitive edge.

01/04/2026 Logistics Industry Insights
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Amazon Brands Boost Growth with Datadriven Ad Strategies

Amazon Brands Boost Growth with Datadriven Ad Strategies

This article delves into how Amazon brand sellers can leverage tools like Amazon Brand Analytics (ABA), Amazon Attribution, and brand metrics to measure brand performance and optimize advertising strategies based on the consumer shopping journey. Through data-driven analysis, brands can more precisely target their audience, improve advertising effectiveness, and ultimately achieve sales growth. The paper emphasizes the importance of using data insights to refine marketing efforts and maximize return on investment within the Amazon ecosystem.

12/29/2025 Logistics Industry Insights
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