Ozon Unveils Black Friday Strategy to Boost Russian Ecommerce Sales

Ozon Unveils Black Friday Strategy to Boost Russian Ecommerce Sales

This article provides a comprehensive guide for OZON sellers preparing for the Black Friday mega-sale. It offers in-depth analysis of top-selling product categories and details key strategies for inventory preparation, data analysis, listing optimization, and promotional participation. It also highlights common marketing pitfalls to avoid. This guide aims to help sellers focus their efforts during the peak season and achieve significant sales increases. It provides practical tips and actionable advice for maximizing visibility and driving conversions during the Black Friday event.

01/16/2026 Logistics Industry Insights
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Ozon Scraps Deposits Amid Push to Rebuild Russian Ecommerce Trust

Ozon Scraps Deposits Amid Push to Rebuild Russian Ecommerce Trust

Russian e-commerce platform Ozon has eliminated the deposit for new sellers, aiming to lower barriers to entry, attract more merchants, and rebuild trust damaged by payment issues. This provides opportunities for sellers, but also necessitates attention to platform order and product quality. Product selection is crucial for success on Ozon, and platforms like 'Overseas Exploration' can quickly identify trending and new products.

01/26/2026 Logistics Industry Insights
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Guide to Selecting a Yandex Agency for the Russian Market

Guide to Selecting a Yandex Agency for the Russian Market

This article delves into the crucial role of Yandex agencies in brand promotion within the Russian market. It elaborates on how to select the right agency and highlights important considerations during the collaboration process. Choosing a suitable Yandex agency is a key step for brands successfully entering the Russian market, enabling them to more effectively leverage the Yandex platform and achieve their marketing objectives. It emphasizes the importance of strategic partnerships for optimal results in the Russian digital landscape.

01/27/2026 Logistics Encyclopedia
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G7 EU Weigh Russian Oil Ban Amid Global Price Concerns

G7 EU Weigh Russian Oil Ban Amid Global Price Concerns

The G7 and EU are discussing a comprehensive ban on Russian maritime services, aiming to cut off its oil exports. This move could push oil prices higher, but the policy's effectiveness and Russian countermeasures remain uncertain. Simultaneously, high-level US-Russia talks offer hope for resolving the Ukraine crisis, potentially easing energy market tensions. The future direction is volatile and warrants close attention. This potential ban adds further complexity to the already strained global energy landscape, impacting supply chains and potentially leading to further economic instability.

01/28/2026 Logistics Industry Insights
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Gansu Merges Internet and Logistics to Reduce Costs

Gansu Merges Internet and Logistics to Reduce Costs

Gansu Province is implementing the "Internet+ Circulation" action plan, integrating rural express logistics resources, building a provincial logistics platform, guiding the digital transformation of traditional enterprises, and attracting large e-commerce and logistics companies to establish smart warehousing centers. This initiative aims to reduce logistics costs, improve circulation efficiency, and build an efficient and convenient modern circulation system.

09/26/2025 Logistics
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Internet + Logistics: New Paths to Enhance Freight Efficiency

Internet + Logistics: New Paths to Enhance Freight Efficiency

This article explores the significant role of Internet Plus in enhancing freight efficiency. By analyzing the 'Land Transportation Information Management and Transaction Platform,' it highlights the integration of big data, cloud computing, and other technologies to address the pain points of traditional logistics operations. It also proposes new tax pathways to promote industry development.

07/18/2025 Logistics
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Reshaping Air Cargo: Internet Thinking Fuels Industry Innovation

Reshaping Air Cargo: Internet Thinking Fuels Industry Innovation

With the ongoing reforms of state-owned enterprises, China's air cargo industry is facing the paradox of market optimism alongside overall losses. To break this situation, the application of internet thinking for tactical innovation is essential. By establishing a bidding platform for air cargo, building an IoT infrastructure, and improving the integrity system, the industry can achieve optimal resource allocation and enhance customer experience, facilitating sustainable development in air cargo.

07/21/2025 Logistics
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Ozons Q3 Growth Opens Doors for Chinese Sellers in Russian Ecommerce

Ozons Q3 Growth Opens Doors for Chinese Sellers in Russian Ecommerce

OZON's Q3 financial report is impressive, with GMV increasing by 98%, highlighting the significant potential of Russian e-commerce. OZON is actively supporting Chinese sellers, emphasizing the importance of product selection, localization, and logistics. The platform's growth and focus on international sellers present a valuable opportunity for businesses looking to expand into the Russian market. By addressing key challenges in these areas, Chinese sellers can successfully leverage OZON's platform to reach a large and growing customer base.

12/30/2025 Logistics Industry Insights
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