Amazon Launches Brand Dashboard to Boost Seller Growth

Amazon Launches Brand Dashboard to Boost Seller Growth

This article provides an in-depth analysis of the Amazon Brand Dashboard, highlighting its role as a growth engine for sellers. It details the functionalities and optimization recommendations for the four key modules: Brand Health, Conversion, Traffic, and Customer Reviews. The aim is to help sellers fully leverage this tool to improve brand performance and achieve business growth. By understanding and utilizing the insights provided within each module, sellers can make data-driven decisions to enhance their brand presence and drive sales on Amazon.

12/30/2025 Logistics Industry Insights
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Amazon Enhances BSR Tool for Sellers

Amazon Enhances BSR Tool for Sellers

The Oulu plugin has been updated to version V1.5.8, designed to help Amazon sellers analyze BSR ranking data more efficiently and quickly identify potential bestsellers. New features include one-click access to top-ranked products, new products, newly listed products, and products with rising rankings. It also provides advanced filtering and historical data download capabilities, helping sellers deeply analyze competitor operation strategies, grasp market trends, and improve product selection and operational efficiency.

12/30/2025 Logistics Industry Insights
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Amazon Sellers Gain Edge with Optimized Search Term Reports

Amazon Sellers Gain Edge with Optimized Search Term Reports

This article provides an in-depth analysis of Amazon's Search Term Report, offering four easy-to-understand optimization strategies. Addressing scenarios like high impressions/low conversion, high impressions/low click-through rate, low impressions/low conversion, and low impressions/high conversion, it provides tailored optimization tactics. These strategies aim to help sellers overcome advertising challenges and achieve significant sales growth by effectively leveraging search term data to refine campaigns and improve ad performance.

12/30/2025 Logistics Industry Insights
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Amazon Sellers Adopt Pricing Strategies to Boost Profits

Amazon Sellers Adopt Pricing Strategies to Boost Profits

This article delves into how Amazon sellers can develop effective pricing strategies, covering competitive analysis, consumer psychology, cost accounting, and five common pricing methods (cost-plus, cost-based, competition-oriented, dynamic pricing, and value pricing). It emphasizes the importance of communicating pricing strategies to achieve a win-win situation for both sales and profits in a highly competitive market. The guide aims to help sellers navigate the complexities of Amazon pricing and maximize their success.

12/30/2025 Logistics Encyclopedia
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Amazon Sellers Adapt to AB Testing Changes Inventory Rules

Amazon Sellers Adapt to AB Testing Changes Inventory Rules

Amazon's A/B testing feature has been upgraded, allowing for automatic deployment of optimized product descriptions to improve conversion rates. Meanwhile, the countdown for automatic removal of aged inventory in the European marketplace has begun, urging sellers to promptly review and adjust settings to avoid losses. Furthermore, the issue of unauthorized product listings (copycats) remains a concern, highlighting the critical importance of strengthening intellectual property protection on the platform.

12/30/2025 Logistics
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Ebay Expands Seller Control Over Return Policies

Ebay Expands Seller Control Over Return Policies

eBay's return policy is undergoing significant changes, granting sellers greater autonomy. The new policy allows sellers to customize return preferences, automate return requests, and even permit buyers to keep items while receiving a refund. This article provides an in-depth analysis of the new eBay regulations, guiding sellers on how to flexibly address return challenges and enhance store competitiveness. It explores the implications of these changes and offers strategies for sellers to optimize their return processes under the revised policy.

12/30/2025 Logistics Encyclopedia
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Amazon Sellers Adopt Six Ad Strategies Amid Pandemic

Amazon Sellers Adopt Six Ad Strategies Amid Pandemic

This article provides an in-depth analysis of Amazon sales trends during the pandemic and offers six key advertising strategies for sellers. These strategies include category focus, logistics optimization, inventory management, new product launches, data-driven insights, and customer relationship management. The aim is to help sellers navigate challenges, seize opportunities, and achieve business growth. Furthermore, the article provides advanced reading resources on Amazon Advertising to help sellers deepen their understanding of advertising strategies.

12/30/2025 Logistics Industry Insights
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Shopee Sellers Gain Clarity on Returns and Dispute Rules

Shopee Sellers Gain Clarity on Returns and Dispute Rules

This article, from a data analyst's perspective, provides an in-depth analysis of Shopee's return and refund policy, offering actionable strategies to help sellers effectively handle disputes and protect their rights. Covering rule interpretation, process analysis, practical strategies, data-driven insights, and case studies, the aim is to build a robust return and refund management system and improve operational efficiency. This guide empowers sellers to navigate the complexities of Shopee returns, minimize losses, and enhance customer satisfaction through proactive dispute resolution.

02/05/2026 Logistics Encyclopedia
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Shopee Mall Sellers Guide to Streamlining Returns Cutting Losses

Shopee Mall Sellers Guide to Streamlining Returns Cutting Losses

This article provides an in-depth analysis of the Shopee Mall return and refund mechanism, offering a comprehensive practical guide covering buyer return reasons, platform processing flows, and seller response strategies. It emphasizes the importance of data analysis to help sellers optimize the return process, reduce losses, and improve customer satisfaction, ultimately leading to increased store performance. The guide aims to equip sellers with the knowledge and tools necessary to effectively manage returns and refunds within the Shopee ecosystem.

02/05/2026 Logistics Encyclopedia
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German Ecommerce Growth Spurs Demand for Overseas Warehouses

German Ecommerce Growth Spurs Demand for Overseas Warehouses

This article analyzes the characteristics of the German e-commerce market from a data analyst's perspective, emphasizing the importance of overseas warehouse selection. It provides a practical guide for sellers by offering a data-driven assessment across six key dimensions: geographical location, cost, efficiency, technology, after-sales service, and compliance. This guide aims to help sellers choose the right overseas warehouse and achieve success in the German e-commerce market. The analysis focuses on providing actionable insights for improved decision-making.

02/05/2026 Warehousing
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