This article analyzes how Amazon sellers can use Organic Planner to analyze organic traffic, optimize advertising, control TACoS (Total Advertising Cost of Sales), increase sales, and achieve refined operations. It explores strategies for leveraging organic data insights to improve ad performance and ultimately drive profitability by effectively managing the relationship between advertising spend and revenue generated.
CEVA Logistics experienced a revenue decrease in 2013, but a significant increase in EBITDA. Focusing on core businesses and optimizing operations helped the company overcome difficulties. Improved profitability facilitates investment and customer service, reshaping its growth engine. This strategic adjustment marks a performance turnaround for CEVA, setting the stage for future growth and enhanced service delivery.
The National Retail Federation (NRF) forecasts a 2.7%-3.7% increase in retail sales for 2025, with online channels continuing to drive growth. The report analyzes the macroeconomic environment and consumer behavior, providing retailers with strategic recommendations such as omnichannel integration and product mix optimization. It also highlights the importance of monitoring potential risks associated with policy uncertainty.
Google Display Ads are a powerful online marketing tool that helps advertisers reach their target audience, increase brand awareness, and drive sales conversions through precise targeting and diverse ad formats. This article provides an in-depth analysis of the mechanics, deployment strategies, and precautions of display advertising, offering advertisers a practical guide to effective campaign management.
The Descartes report indicates a surprising 0.3% increase in U.S. container imports in September, defying typical seasonal declines, with significant contributions from Chinese imports. Long Beach and Tacoma ports led the gains, boosting the West Coast ports' market share. Businesses should closely monitor market dynamics, diversify sourcing strategies, and enhance supply chain resilience to navigate these evolving trade patterns.
Rising oil prices in Mexico are projected to increase US-Mexico logistics costs by 8-14%, putting pressure on businesses. Peso devaluation exacerbates trade imbalances, while Trump's policies may reshape the trade landscape. Companies need to re-evaluate supply chains, hedge exchange rate risks, and diversify markets. Governments should strengthen cooperation to mitigate potential negative impacts.
Small and medium-sized e-commerce businesses in Malaysia are facing shrinking profit margins, primarily due to soaring operating costs. Increasing consumer demands for better service are forcing sellers to invest more resources, further exacerbating cost pressures. Experts recommend that e-commerce platforms increase support and the government simplify compliance procedures to collectively foster a sustainable e-commerce environment.
US retail sales saw a moderate increase of 0.6% in February, according to recent data. Excluding automobiles, gas stations, and restaurants, sales rose by 0.2% month-over-month. This positive signal suggests that consumer spending remains resilient. Retailers should capitalize on these market dynamics and prepare for peak seasons, while also closely monitoring the broader macroeconomic environment.
Zhengzhou Xinzheng International Airport recently launched a new freight route connecting Zhengzhou, Moscow, and Frankfurt, enhancing logistics links between Henan and Europe. On the inaugural flight, a total of 180 tons of import and export goods were transported. There are plans to increase flight frequency in the future to improve logistics efficiency in the central region and support regional economic development.
In the first half of 2025, Guangzhou's bonded logistics import and export volume reached 56.65 billion yuan, a year-on-year increase of 29.9%. Growth was driven by sectors such as international consolidation and distribution. The city's commerce bureau aims to facilitate trade by innovating policies and promoting new foreign trade models, supporting Guangzhou's development as a 'trade power city'.
