This article details how Amazon sellers can legally purchase UPC codes. It introduces the role of GS1, the necessity of unique product identification, and how to ensure compliance for a smooth product launch and sales.
During this year's Black Friday Cyber Monday, an Amazon Advertising system bug caused abnormal ad data and budget overruns for sellers, resulting in significant losses. Amazon has responded and fixed the bug, but compensation issues remain unresolved. Additionally, display ads are undergoing policy adjustments, with the old version being removed and product activity ads being upgraded. Sellers need to closely monitor data, verify through multiple channels, adjust strategies promptly, and actively learn the new policies. Seeking legal assistance when necessary is crucial for survival in this changing landscape.
This article provides an in-depth analysis of the various ad types offered by Google Ads, including Search Ads, Display Ads, Video Ads, App Ads, Shopping Ads, Dynamic Search Ads, and Ad Extensions. For each ad type, it details its operating principles, applicable scenarios, and optimization recommendations. The aim is to help advertisers choose the most suitable ad format for their business and develop effective campaign strategies, thereby improving ad performance and achieving marketing goals. This includes understanding the nuances of each ad type and how to leverage them strategically.
This article explores multiple strategies for reducing Amazon FBA return rates, including data analysis, product optimization, customer service, and the establishment of reasonable return policies. It aims to assist sellers in enhancing customer satisfaction and sales performance.
Integrated logistics simplifies complex supply chain management by merging transportation, warehousing, and technology. It reduces the number of participants and offers real-time visibility, helping businesses enhance efficiency, expand market reach, maximize sales, and strengthen competitive advantage.
This article explores the core elements and strategies of SKU management, emphasizing the importance of SKUs in product identification, inventory management, sales analysis, and supply chain optimization. It aims to assist businesses in achieving efficient operations and commercial growth.
The Ozon platform has launched a new FBO warehouse allocation policy, reducing the minimum allocation quantity to 40 items and doubling transportation efficiency. Sellers can effectively reduce logistics costs and optimize inventory layout to enhance product visibility and sales opportunities.
Inventory turnover rate critically impacts cash flow and operational costs. This article explains its calculation, significance, and influencing factors, while proposing optimization strategies through procurement, production, and sales adjustments. Real-world case studies highlight its pivotal role in competitive sustainability.
Itemscout exclusively reveals four lucrative product categories on Coupang: emotional picnics, dog supplies, camping products, and golf products. Leverage data analysis and keyword recommendations to pinpoint winning products, seize opportunities in the Korean market, create best-selling items, and achieve significant sales growth.
Air Macau has partnered with AVS GSA to expand its air freight business in Thailand. Both parties will collaborate on sales and marketing, operational support, and customer service to drive market growth and enhance service quality, in response to the increasing demand for air freight.
