Strategies to Overcome Stagnant Amazon Ad Performance

Strategies to Overcome Stagnant Amazon Ad Performance

Poor Amazon advertising performance is a common problem for sellers. This article provides multi-dimensional solutions, including expanding ad types (product targeting, brand, video ads), precisely targeting competitors, optimizing keyword selection, flexibly adjusting bidding strategies (such as rule-based bidding), and continuous data analysis and optimization. These strategies help sellers overcome advertising challenges and increase product sales.

12/29/2025 Logistics Industry Insights
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Chinese Brands Face Localization Hurdles on Shopee in Southeast Asia

Chinese Brands Face Localization Hurdles on Shopee in Southeast Asia

To succeed in Southeast Asia, Chinese brands should leverage e-commerce platforms like Shopee to capture the online market. Localization is crucial, involving product adjustments, language adaptation, and cultural integration. Exploring suitable content marketing strategies is also essential for achieving brand awareness and sales synergy. Mastering these elements will pave the way for success in the Southeast Asian market.

12/29/2025 Logistics Industry Insights
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Amazon Affiliate Marketing Boosts Global Ecommerce Traffic

Amazon Affiliate Marketing Boosts Global Ecommerce Traffic

This article focuses on using Amazon Affiliate to drive traffic to foreign trade independent websites through content marketing. It emphasizes key aspects such as product selection strategies, keyword selection, content creation, and traffic conversion. By incorporating case studies, it provides practical guidance for operators of foreign trade independent websites, offering actionable advice to improve their online presence and sales.

12/29/2025 Logistics Encyclopedia
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Amazon Sellers Adopt AI Tools for Review Generation

Amazon Sellers Adopt AI Tools for Review Generation

Struggling to get Amazon reviews? Xiao Bu ERP is a free, secure, and efficient review request tool. Utilizing Amazon's official API, it accurately targets buyers and allows personalized review request rules, minimizing compliance risks and boosting Listing ranking and sales. Beyond review requests, it also offers data, advertising, finance, and inventory management features, empowering sellers with refined operations.

12/30/2025 Logistics Industry Insights
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Amazon Sellers Boost PPC Efficiency with Bulk Operations

Amazon Sellers Boost PPC Efficiency with Bulk Operations

This article provides an in-depth analysis of Amazon PPC bulk operations, covering everything from the concept and download process to creating campaigns and advanced applications. Master bulk operations to eliminate inefficient manual management, significantly improve advertising efficiency, and potentially double your sales. It offers a comprehensive guide to leveraging bulk operations for enhanced PPC performance on Amazon.

12/30/2025 Logistics Encyclopedia
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Temu Sellers in Europe Must Adopt New Rohs Standard IEC 63000

Temu Sellers in Europe Must Adopt New Rohs Standard IEC 63000

TEMU Europe sellers should be aware of the CE-ROHS compliance upgrade. EN IEC 63000:2018 is now the sole recognized standard for RoHS technical documentation and declarations of conformity. Sellers should immediately review and update their RoHS declarations of conformity to ensure compliance with the latest regulations, avoiding potential sales disruptions due to compliance issues.

01/15/2026 Customs Knowledge
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Drone Delivery A Technological Pioneer Transforming Urban Logistics

Drone Delivery A Technological Pioneer Transforming Urban Logistics

Drone delivery is rapidly transforming our lives, with the market projected to reach $13.3 billion by 2030. Companies like SF Express and Meituan have already begun commercial operations, providing efficient local and intercity delivery services. Numerous global enterprises are also actively exploring drone logistics to enhance user experience through innovative delivery models. The widespread application of drone delivery is set to reshape the future of e-commerce and the logistics industry.

07/23/2025 Logistics
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Top 50 Freight Forwarding Articles Reveal Key Industry Trends

Top 50 Freight Forwarding Articles Reveal Key Industry Trends

This article delves into the top 50 popular articles on a freight forwarding company's website in Fujian, revealing the strong demand within the freight forwarding industry for fundamental knowledge, practical guides, and emerging business models. By analyzing specific articles, it extracts key knowledge points and provides insights into industry development trends. This serves as a valuable reference for freight forwarding professionals, offering a deeper understanding of current needs and future directions.

08/21/2025 Logistics Encyclopedia
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Customs Declarations Key Transport Field Tips for Faster Clearance

Customs Declarations Key Transport Field Tips for Faster Clearance

This article provides a detailed interpretation of the "Means of Transport Name" field on customs declaration and clearance forms. It offers clear and practical filling guidelines for different modes of transport and customs clearance models. Mastering these techniques can effectively avoid customs delays caused by filling errors and improve customs clearance efficiency. The guide covers various scenarios and provides specific examples to ensure accurate and compliant form completion.

09/26/2025 Customs Knowledge
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Drone Delivery Expands Lastmile Logistics in Southeast Asia

Drone Delivery Expands Lastmile Logistics in Southeast Asia

Southeast Asian island logistics has long been constrained by geographical dispersion and weak infrastructure. Drone delivery, through technological breakthroughs and multi-party collaboration, is restructuring transportation routes and operational models, systematically addressing time-sensitive pain points. Businesses can leverage price comparison platforms to optimize costs and select customized solutions. This innovative approach promises to overcome traditional logistical challenges and improve efficiency for international small parcels in the region.

11/03/2025 Logistics Industry Insights
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