Alibabacom Enhances Data Tools for Crossborder Ecommerce

Alibabacom Enhances Data Tools for Crossborder Ecommerce

Alibaba.com has upgraded its data analytics, shifting from an advertising-centric view to a holistic store perspective. This provides merchants with a panoramic dashboard, advertising contribution breakdown, and opportunity optimization. This upgrade empowers businesses to make more informed decisions and drive growth in their cross-border e-commerce operations. By offering a comprehensive overview of performance, Alibaba.com aims to help sellers understand the impact of their advertising efforts and identify areas for improvement, ultimately leading to increased sales and market share.

Bytedances Ocean Engine Boosts Ecommerce Branding

Bytedances Ocean Engine Boosts Ecommerce Branding

This article deeply analyzes the underlying logic of brand e-commerce using Ocean Engine Data Platform for seeding marketing on the Douyin platform. It explores how to accumulate audience assets through collaboration with Star Map influencers and content boosting. Then, it leverages the Data Platform for precise targeting and continuous optimization, ultimately achieving a unified marketing goal of branding and sales. The article emphasizes the importance of audience asset quality and the critical role of refined operations in a highly competitive environment.

Amazon Sellers Face 279B Returns Surge Postholidays

Amazon Sellers Face 279B Returns Surge Postholidays

Online shopping returns in the US are projected to reach $279.03 billion, with third-party marketplaces accounting for $43.5 billion. Sellers face high costs and bizarre return reasons. To combat this, sellers need to improve product quality and description accuracy, proactively address negative reviews and return requests, enhance after-sales service, optimize inventory management, and conduct data analysis and risk control. Strengthening brand building, differentiating themselves competitively, and implementing refined operations are crucial for navigating the challenges of high return rates.

Amazons newer Model Feature Increases Seller Traffic

Amazons newer Model Feature Increases Seller Traffic

Amazon's "New Version Model" is a free tool that allows sellers to showcase newer product versions on older product listing pages, guiding buyers to purchase the latest models. Setting up requires meeting conditions such as product relevance and brand consistency, and submitting an application in the Seller Central. This feature helps seamlessly connect old and new products, boosting traffic conversion and sales. It leverages existing listing traffic to promote new products and provides a better customer experience by highlighting the latest offerings.

Black Friday Beauty Deals Face Styling Brush Patent Warnings

Black Friday Beauty Deals Face Styling Brush Patent Warnings

With the Black Friday shopping season approaching, beauty and personal care sellers should be vigilant about potential infringement risks associated with popular products. Taking the hot air brush as an example, this article reminds sellers to conduct thorough infringement searches for patents, trademarks, and copyrights when selecting products. It also emphasizes the importance of strengthening intellectual property protection to avoid losses such as listing removals. Sellers should proactively protect their business and avoid legal issues during this crucial sales period.

Amazon Offers 1700 Ad Credits to Sellers in Seven Markets

Amazon Offers 1700 Ad Credits to Sellers in Seven Markets

Amazon is offering advertising vouchers, providing eligible sellers with up to $1400 in advertising benefits across seven marketplaces. Claiming the vouchers requires meeting specific criteria related to timing, ad setup, ASIN release date, and ad type. Sellers are advised to carefully select new products, precisely target their audience, and continuously optimize their campaigns to maximize the impact of the advertising vouchers and boost sales. This promotion is designed to help sellers effectively promote new products and drive growth on the Amazon platform.

FBA Sellers Urged to Secure Inventory for US Peak Season

FBA Sellers Urged to Secure Inventory for US Peak Season

This article provides US FBA sellers with strategies to secure air freight inventory during peak season. It covers key aspects such as early preparation, securing cargo space, selecting reliable logistics providers, utilizing multimodal transport as backup, real-time monitoring and early warning systems, and optimizing cargo pre-processing. By implementing these strategies, sellers can effectively manage inventory during peak season challenges, ensuring sufficient stock and maximizing market opportunities.

UPS: Sea Freight Overloaded, Shippers Turn to Air Freight to Meet Rising Demand

UPS: Sea Freight Overloaded, Shippers Turn to Air Freight to Meet Rising Demand

As the issue of overcapacity in sea freight becomes more severe, shippers are turning to air freight to meet market demands. The backlog of cargo and slow sailing strategies implemented by shipping companies have sparked concern and anxiety among shippers. A report from UPS indicates a significant increase in international parcel volume and cargo revenue, prompting shippers to adopt more flexible logistics strategies to tackle peak season challenges.

07/18/2025 Logistics
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Crossborder Ecommerce Cuts Costs Via Logistics Optimization

Crossborder Ecommerce Cuts Costs Via Logistics Optimization

Cross-border e-commerce businesses face the challenge of high shipping costs. This paper analyzes strategies for systematically reducing cross-border logistics costs through optimizing transportation modes, integrating the supply chain, and strengthening risk management. The aim is to help companies improve profitability and enhance their market competitiveness. By implementing these strategies, businesses can effectively mitigate the financial burden of international shipping and gain a significant advantage in the global marketplace.

01/05/2026 Logistics
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Amazon Sellers Guide to Avoiding Inventory Splitting Cutting Costs

Amazon Sellers Guide to Avoiding Inventory Splitting Cutting Costs

Amazon's FBA Inventory Placement (Multiple Destination Plan) can lead to inventory splitting and increased upfront shipping costs. This paper analyzes the pros and cons of the plan, providing methods for opting out and other strategies to avoid inventory splitting. These strategies include adjusting shipment quantities, optimizing product dimensions, and selecting partner carriers. The aim is to help sellers reduce logistics costs and improve operational efficiency within the FBA program.

01/04/2026 Logistics
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