Strategies to Overcome Stagnant Amazon Ad Performance

Strategies to Overcome Stagnant Amazon Ad Performance

Poor Amazon advertising performance is a common problem for sellers. This article provides multi-dimensional solutions, including expanding ad types (product targeting, brand, video ads), precisely targeting competitors, optimizing keyword selection, flexibly adjusting bidding strategies (such as rule-based bidding), and continuous data analysis and optimization. These strategies help sellers overcome advertising challenges and increase product sales.

12/29/2025 Logistics Industry Insights
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Ebay Sellers Boost Profits with Bulk Marketing Strategies

Ebay Sellers Boost Profits with Bulk Marketing Strategies

This article delves into the significance of eBay cross-promotion and provides strategies and techniques for bulk setup. It covers cross-promotion strategies for both fixed-price and auction items, as well as methods for implementing bulk operations using third-party tools or the eBay API. The goal is to help sellers efficiently manage their stores and boost sales.

01/04/2026 Customs Knowledge
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Amazon Sellers Boost Revenue with Crossselling Strategies

Amazon Sellers Boost Revenue with Crossselling Strategies

This article analyzes Amazon's cross-selling and upselling strategies, helping sellers increase average order value, optimize customer relationships, and achieve revenue growth. It explores practical techniques and examples to effectively implement these strategies within the Amazon marketplace, ultimately boosting sales performance and maximizing profitability. The focus is on actionable insights that sellers can readily apply to their Amazon operations.

01/06/2026 Logistics Industry Insights
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Sheins Australian Fast Fashion Sales Exceed 1 Billion

Sheins Australian Fast Fashion Sales Exceed 1 Billion

SHEIN's sales in the Australian market have surpassed AUD 1 billion, leading the fast fashion industry in growth rate. Its success is attributed to effective social media marketing, rapid product updates, and robust supply chain management. SHEIN collaborates with influencers, attracting consumers through unboxing videos and try-on hauls. With a product refresh rate far exceeding its competitors, SHEIN meets the demands of the Australian market, becoming a popular fashion shopping platform in the region. Its agile supply chain allows for quick adaptation to trends and efficient order fulfillment.

11/03/2025 Logistics Industry Insights
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Fundamentals of International Freight Forwarding and Sales Guidelines

Fundamentals of International Freight Forwarding and Sales Guidelines

This article explores the foundational sales knowledge and principles in the international freight forwarding industry, including the cost structure of air transport, commonly used terms, and sales techniques. It emphasizes the importance of independent learning, facing challenges bravely, maintaining integrity, and courageously taking responsibility for enhancing sales abilities. These knowledge and skills are crucial for the success of every freight forwarding professional.

07/16/2025 Logistics Encyclopedia
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Ebay Sellers Boost Sales with Optimized Product Listings

Ebay Sellers Boost Sales with Optimized Product Listings

This article details optimization strategies for new product listings on eBay, focusing on three key areas: title, keywords, and images. It provides practical optimization techniques and suggestions to help sellers improve listing visibility and conversion rates, ultimately driving sales growth. The strategies cover effective keyword research, compelling title creation, and high-quality image selection to attract potential buyers and increase the likelihood of a purchase. This guide aims to provide actionable insights for maximizing the performance of new eBay listings.

01/04/2026 Customs Knowledge
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Amazon Sellers Boost Seasonal Sales With Strategic Marketing

Amazon Sellers Boost Seasonal Sales With Strategic Marketing

This article provides three strategies for Amazon sellers of seasonal products to increase sales during peak traffic periods. First, accurately position products during the pre-traffic phase to reduce ineffective spending. Second, analyze customer search term reports for low-budget testing. Third, leverage Sponsored Brands (SB) ads to drive incremental growth before Black Friday. The article also emphasizes the importance of rationally estimating sales and acting within one's capacity to avoid overstocking or understocking.

01/04/2026 Logistics Industry Insights
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Amazon Sales Rise with Climate Pledge Friendly Badge

Amazon Sales Rise with Climate Pledge Friendly Badge

The Amazon Climate Pledge Friendly badge is an effective way to increase product visibility and attract environmentally conscious consumers. This article delves into the value of this certification and provides a detailed application guide to help you easily obtain the green badge and win more business opportunities. By choosing the appropriate certification type and following Amazon's application process, you can label your products with the green badge, gain more traffic and business, and contribute to sustainable development. It helps to boost sales and brand image.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Boost Sales With Strategic Product Selection

Amazon Sellers Boost Sales With Strategic Product Selection

Amazon sellers often face sales bottlenecks not due to operational issues, but flawed product selection strategies. This article emphasizes the importance of product selection, advocating for choosing categories with large market capacity and learning differentiated selection strategies. Through case studies, it demonstrates the actual results of optimized product selection strategies, such as reduced advertising ACOS and doubled order volume. It highlights that product selection is the cornerstone of success on Amazon, suggesting a strategic shift towards identifying and capitalizing on untapped market potential.

01/04/2026 Logistics Industry Insights
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