OZON Trend Data Boosts Seller Success in Ecommerce

OZON Trend Data Boosts Seller Success in Ecommerce

This article provides a detailed interpretation of how OZON sellers can leverage the "Trends" module in the back-end to analyze market volume and sales cycles. By following three steps: accessing the back-end, selecting a category, and viewing the data, sellers can grasp key information to optimize product selection and sales strategies, ultimately standing out from the competition. This allows for data-driven decisions and improved performance on the OZON platform.

12/31/2025 Logistics Encyclopedia
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Amazon Upgrades Broad Match for Precision Ad Targeting

Amazon Upgrades Broad Match for Precision Ad Targeting

Amazon's broad match algorithm for advertising has been upgraded, moving beyond simple 'wide net' strategies to more intelligent and precise targeting. By identifying synonyms and related terms, it expands ad reach and improves performance. Listing optimization is crucial to prevent a surge in ACOS (Advertising Cost of Sales). Embrace these changes and master Amazon Advertising to drive sales growth. This new approach aims for better relevance and efficiency in broad match campaigns.

12/29/2025 Logistics Industry Insights
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Amazon Imposes New Storage Fees Urges Sellers to Adapt

Amazon Imposes New Storage Fees Urges Sellers to Adapt

Amazon introduces a new storage utilization surcharge, increasing costs for sellers with low sales velocity. To mitigate this, sellers need to refine inventory management, optimize listings, participate in promotions, drive external traffic, and strategically plan shipments. These strategies are crucial for adapting to the new regulations and maintaining profitability. Effective inventory management and sales optimization are key to minimizing the impact of the surcharge and ensuring continued success on the Amazon platform.

12/30/2025 Warehousing
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Ebay Sellers Optimize Ad Strategies to Lift Conversions ROI

Ebay Sellers Optimize Ad Strategies to Lift Conversions ROI

This article delves into the performance cycle and optimization strategies for eBay advertising, highlighting 15-30 days as a crucial period for observing results. It provides practical tips for sellers to improve ad performance and boost sales, including filtering low-converting products, optimizing pricing and shipping costs, and leveraging the 'relist' strategy. By focusing on these key areas, sellers can effectively enhance their advertising campaigns and achieve significant sales growth on the eBay platform.

12/30/2025 Logistics Encyclopedia
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Black Friday Boosts Crossborder Ecommerce in Australia Europe

Black Friday Boosts Crossborder Ecommerce in Australia Europe

Global Black Friday and Cyber Monday reports are out, showing Australia experiencing a 24% surge in online spending, with footwear sales skyrocketing by 146%. The European market is also showing signs of recovery, with Italy witnessing an impressive 879% increase in online purchases. Cross-border e-commerce sellers should seize these market opportunities, adjust their product selection strategies, and optimize operations to excel during the Christmas shopping season and achieve sales growth.

01/16/2026 Logistics Industry Insights
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Amazon Sellers Gain Edge with Realtime Ad Optimization

Amazon Sellers Gain Edge with Realtime Ad Optimization

Youmai Cloud Mini Program provides Amazon sellers with a mobile solution for real-time store data monitoring and flexible advertising adjustments, improving operational efficiency. Through features like sales dashboards and detailed sales reports, sellers can grasp store dynamics anytime, anywhere, optimize operational strategies, and reduce operating costs, thereby gaining an advantage in the fierce market competition. This allows for quick responses to market changes and efficient management of advertising campaigns directly from their mobile devices.

01/16/2026 Logistics
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Chinese Lens Maker Viltrox Gains Global Appeal with Affordable Quality

Chinese Lens Maker Viltrox Gains Global Appeal with Affordable Quality

Viltrox, with its keen market insight, technological innovation, and precise marketing strategies, has successfully broken the international brand monopoly, winning the global market with high-performance, cost-effective lenses. With overseas sales accounting for 70% and annual sales exceeding 30,000 units, Viltrox marks a key leap from 'following' to 'running alongside' in China's precision optics industry. This provides a new paradigm for Chinese manufacturing to move towards the high end of the global value chain.

01/28/2026 Logistics Industry Insights
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Retail Growth Stalls Amid Economic Uncertainty

Retail Growth Stalls Amid Economic Uncertainty

Recent data reveals stagnant retail sales growth in August, reflecting cautious consumer spending and an uncertain economic outlook. Experts suggest that economic recovery cannot solely rely on consumption. Retailers need to optimize inventory, improve efficiency, expand online channels, and focus on customer experience to address challenges and seize transformation opportunities. The slowdown indicates a need for retailers to adapt to evolving consumer behaviors and economic realities by diversifying strategies beyond simple sales increases.

01/29/2026 Logistics Industry Insights
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Amazon FBA Sellers Urged to Optimize Inventory Replenishment Strategies

Amazon FBA Sellers Urged to Optimize Inventory Replenishment Strategies

This article discusses replenishment strategies for Amazon FBA sellers, including understanding lead times, calculating safety stock, determining replenishment quantities, and forecasting future sales. These strategies aim to effectively manage FBA inventory and ensure a steady supply of popular products. Additionally, the importance of selecting the right logistics channels is emphasized, ensuring timely delivery of products to consumers through efficient management.

07/29/2025 Warehousing
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