Facebook, in collaboration with YinoLink, launched a Back-to-School promotion-focused live stream event. Targeting the US market, the event provided in-depth analysis of consumer behavior, shared successful influencer marketing case studies, and offered advertising creative techniques for maximizing Back-to-School sales. The aim was to help sellers seize the Back-to-School opportunity and achieve sales growth.
Vast farmlands are undergoing digital transformation with Baidu's Hui Bo Xing, leveraging digital human livestreaming and Ernie Bot (Wenxin Yiyan). This has resulted in a 75% MoM increase in GMV, a 15-minute increase in user dwell time, and a 45% improvement in fan conversion rates. The case demonstrates that data-driven, refined operations and A/B testing for livestreaming strategy optimization are crucial. In the future, more intelligent digital humans, richer livestreaming scenarios, and a complete ecosystem will further promote the development of rural e-commerce.
Expand Group, in collaboration with DaShu Cross-border E-commerce, is recruiting Booth Sales elites in Bengbu. Candidates should possess sales experience and strong communication skills. We offer a competitive package including a base salary without performance pressure, commission, and annual bonuses. Comprehensive professional training and team-building activities are also provided. The work location is on the 29th floor of Greenland Everest Tower A, Bengshan District, Bengbu City.
U.S. retail sales rose steadily in August, exceeding expectations and indicating resilient consumer spending, which lays a foundation for economic growth in the fourth quarter. Sales of clothing and electronics performed particularly well. Despite supply chain challenges and inflationary pressures, retailers are actively responding through innovation and technology investments, injecting vitality into the economic recovery. The stronger-than-anticipated retail sales suggest continued consumer confidence and a positive outlook for the upcoming holiday shopping season.
The air cargo market is on the verge of transformation, with the new IATA-FIATA agreement paving the way for airlines' direct sales model. While airlines remain cautious, the rise of digital platforms poses a challenge. C.H. Robinson analyzes the advantages and disadvantages of the direct model, emphasizing the value of freight forwarders. In the future, the air cargo market will present a competitive and cooperative win-win situation, where those who meet the needs of shippers will prevail.
This paper explores how Sales Order Automation (SOA) can enhance sales team effectiveness. It emphasizes that SOA frees up sales representatives to focus on customer relationship management. The article also suggests that companies should restructure their sales teams based on customer buying behavior, building a customer-centric sales organization to stand out in the fierce market competition. By automating repetitive tasks and streamlining processes, sales teams can dedicate more time to building relationships and closing deals, ultimately improving overall performance and driving revenue growth.
This paper delves into the critical role of Sales and Operations Planning (S&OP) within the Consumer Packaged Goods & Retail (CPG&R) industry. In the face of rapidly changing markets, companies need to optimize their S&OP processes to improve demand forecast accuracy, optimize supply chain and production planning, and foster cross-functional collaboration. Dassault Systèmes' S&OP solution can help companies achieve these goals, thereby improving operational efficiency and profitability.
This article delves into the choices Amazon sellers face when clearing inventory: on-site flash sales versus off-Amazon traffic generation. Through case studies, it reveals the sellers' underlying desire for increased product ranking. The article compares the cost-effectiveness of both approaches, highlighting the conditions suitable for flash sales. It advises sellers to make informed decisions based on their specific circumstances, avoiding blind investment. Ultimately, the goal is to achieve both inventory clearance and profit growth by strategically selecting the optimal approach.
When new products on Amazon experience slow sales, off-Amazon promotion isn't always the solution. This article analyzes the limitations of external promotion, emphasizing that product images and pricing are critical factors influencing new product sales. It suggests sellers adopt strategies such as optimizing product listings, differentiating themselves from competitors, and focusing on long-term operational strategies to achieve sustainable growth.
This paper explores how Amazon sellers can leverage GPTs technology to optimize product listings and enhance their e-commerce business. Through practical examples, it demonstrates the advantages of GPTs in saving time, improving conversion rates, and increasing market competitiveness. It emphasizes the importance of GPTs technology for Amazon sellers and envisions its future development prospects. The study highlights the potential of GPTs in streamlining product information, generating compelling descriptions, and ultimately driving sales on the Amazon platform.
