Amazon Launches Preset Campaigns for Sponsored Products Ads

Amazon Launches Preset Campaigns for Sponsored Products Ads

Amazon introduces 'Preset Sponsored Products campaigns' to help sellers overcome the challenge of lacking data references during the initial stages of new product promotion. This feature automatically populates campaign settings by analyzing historical advertising data of similar products, reducing trial and error costs. This article details the usage, advantages, and limitations of this feature, and looks forward to the future development trend of smart advertising, providing valuable reference for sellers. It aims to simplify new product launches and optimize advertising spend from the start.

12/30/2025 Customs Knowledge
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Amazon Sellers in Shenzhen Achieve 61 Ad ROI

Amazon Sellers in Shenzhen Achieve 61 Ad ROI

This article analyzes how Zeitgeist, a large Shenzhen-based seller, achieves high returns through Amazon Advertising amidst rising ad costs. It delves into the differences between Amazon Advertising and other channels, and proposes strategies to address challenges such as European and American inflation, fragmented attention, traffic dispersion, and time fragmentation. These strategies include refined operations, creating high-quality ad content, building a comprehensive omnichannel data analysis system, and achieving all-round brand exposure. The focus is on optimizing Amazon advertising for profitability in a competitive environment.

12/30/2025 Logistics Industry Insights
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Automation Eases Warehouse Inventory Challenges

Automation Eases Warehouse Inventory Challenges

This paper explores the challenges facing the logistics industry, emphasizing the crucial role of automation in addressing them, particularly in inventory management. The article highlights Corvus Robotics' automation solutions and analyzes their advantages, including improved efficiency, reduced costs, and increased accuracy. Ultimately, the paper calls on logistics companies to embrace automation to succeed in the future. This transformation is essential for staying competitive and optimizing operations in a rapidly evolving landscape. Adoption of these technologies will enable businesses to streamline processes and enhance overall performance.

01/07/2026 Logistics Industry Insights
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US Ends De Minimis Rule Imposes Tariffs on Ecommerce Imports

US Ends De Minimis Rule Imposes Tariffs on Ecommerce Imports

The US is set to eliminate the de minimis exemption in 2027, significantly impacting cross-border e-commerce businesses, especially those relying on low-price strategies like Shein and Temu. Companies will need to adjust supply chains, improve product quality, and expand markets to cope with increased tariffs and a changing competitive landscape. This policy change will also affect US domestic manufacturing, consumers, and customs enforcement, potentially leading to increased costs and scrutiny for imported goods. Businesses need to proactively adapt to mitigate the negative consequences.

01/07/2026 Customs Knowledge
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Shanghai Port Streamlines Oversized Cargo Handling

Shanghai Port Streamlines Oversized Cargo Handling

This article delves into the operational specifications for oversized cargo in special containers entering Shanghai Port, focusing on the calculation methods for oversized cargo entry plan declaration. It addresses common issues such as handling LCL cargo after bill of lading cut-off, bearing drop-off costs due to force majeure, bill of lading splitting, cost differences in trucking fleets, and Canadian ACI declaration. The article proposes corresponding strategies and recommendations, aiming to provide practical guidance for freight forwarding companies. This helps ensure smoother and more efficient oversized cargo handling within the port.

08/23/2025 Logistics Encyclopedia
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Global Ecommerce Growth Driven by Overseas Warehousing

Global Ecommerce Growth Driven by Overseas Warehousing

This article provides an in-depth analysis of the concept, types, and advantages of overseas warehouses. It also compares overseas warehouses with FBA (Fulfillment by Amazon). As a crucial logistics solution for cross-border e-commerce, overseas warehouses effectively shorten delivery times and reduce costs, helping sellers expand into overseas markets. They offer greater control over inventory and fulfillment, potentially leading to improved customer satisfaction and increased sales in international markets. Understanding the nuances of overseas warehousing is essential for businesses aiming to succeed in the global e-commerce landscape.

08/22/2025 Logistics Encyclopedia
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Key Differences Between Master and House Bills of Lading Explained

Key Differences Between Master and House Bills of Lading Explained

This article provides an in-depth analysis of the differences between Master Bill of Lading (MBL) and House Bill of Lading (HBL), comparing them across various aspects such as issuer, document of title, exchange procedures, and applicable subjects. It offers practical advice and risk avoidance guidelines for selecting the most suitable bill of lading solution in different business scenarios. The aim is to assist foreign trade enterprises in choosing the optimal bill of lading option to reduce costs and mitigate risks associated with international trade and customs clearance.

08/22/2025 Logistics Encyclopedia
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Guide to Accurate SWIFTBIC Codes for Cyprus Transfers

Guide to Accurate SWIFTBIC Codes for Cyprus Transfers

This article, from a data analyst's perspective, delves into the search, verification, and application of the Bank of Cyprus's SWIFT/BIC codes. It provides practical tools and methods, and uses case studies to reveal the potential risks of incorrect codes. The importance of IBAN and strategies for reducing cross-border transfer costs are also discussed. The aim is to help readers accurately identify their target and ensure funds arrive safely and efficiently. This guide provides essential insights for anyone involved in international banking with the Bank of Cyprus.

09/02/2025 International Settlement
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Elista Airport Enhances Air Cargo Logistics Efficiency

Elista Airport Enhances Air Cargo Logistics Efficiency

This article provides an in-depth analysis of Elista Airport (ESL) in Russia and introduces the West Coast Cargo Network's three-letter code query system. This system gathers information on over 40,000 cities and airports worldwide, offering professional details such as airport facilities, warehousing costs, and customs clearance requirements, assisting air freight operators in completing air freight operations efficiently and conveniently. In addition, the West Coast Cargo Network provides practical tools such as air freight tracking and airline inquiries, serving as a powerful support for air freight logistics.

09/29/2025 Airport Codes
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Maersk Enhances Supply Chains for Business Growth

Maersk Enhances Supply Chains for Business Growth

Maersk LLP services are designed to help businesses navigate complex supply chain challenges by connecting the physical and digital worlds, offering end-to-end logistics solutions. Leveraging its global network, owned assets, and advanced technologies, Maersk empowers businesses to optimize their supply chains, reduce costs, and focus on core business growth. This article provides a detailed interpretation of different levels of logistics models, emphasizing the importance of selecting the right logistics partner for business development. It highlights how a suitable partnership can significantly impact efficiency and overall supply chain success.

09/28/2025 Logistics Encyclopedia
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