Amazon Sellers Boost SEO with Core and Longtail Keywords

Amazon Sellers Boost SEO with Core and Longtail Keywords

This article delves into keyword placement strategies for Amazon operations, focusing on the optimal positioning of core and long-tail keywords within a listing. It explores the strategic use of keywords in the title, bullet points, and backend search terms to enhance product visibility and conversion rates. By optimizing these elements, sellers can improve their ACOS (Advertising Cost of Sales) and ultimately achieve sales growth. The paper provides practical insights into leveraging keyword strategy for enhanced Amazon performance.

01/06/2026 Logistics Encyclopedia
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Amazon Sellers Optimize ACOS for Highend Products

Amazon Sellers Optimize ACOS for Highend Products

This article analyzes ACOS optimization strategies for high-priced products on Amazon. It emphasizes category benchmarks, provides calculation methods, and offers optimization techniques, such as search term analysis and negative keywords, to improve advertising effectiveness. The focus is on maximizing return on ad spend while maintaining profitability for high-value items. By understanding the nuances of ACOS in this context, sellers can refine their campaigns and achieve better results, leading to increased sales and improved overall performance.

01/04/2026 Logistics Encyclopedia
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Amazon Sellers Gain Six Key Traffic Sources for Sales Growth

Amazon Sellers Gain Six Key Traffic Sources for Sales Growth

This article provides an in-depth analysis of six major traffic sources on Amazon: organic search, keyword advertising, related product placements, lightning deals, category navigation, and best-seller lists. For each source, the article elaborates on its characteristics, importance, and corresponding optimization strategies. The aim is to help Amazon sellers better understand platform rules, precisely attract traffic, and ultimately increase sales. By leveraging these insights, sellers can improve their visibility and drive more customers to their product listings.

01/04/2026 Logistics Industry Insights
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Ebay Sellers Boost Growth with Offplatform Marketing Strategies

Ebay Sellers Boost Growth with Offplatform Marketing Strategies

eBay sellers need to master a combination of on-site and off-site marketing strategies and refined operational skills to enhance competitiveness. Off-site marketing includes social media, domain redirection, external links, blogs, search engine advertising, and SEO. Operational skills cover breaking sales limits, reasonable pricing, product selection, and preparing consumables. Simultaneously, it's crucial to avoid risks, operate in compliance, and continuously learn and optimize. Mastering these aspects is key to success in the competitive eBay marketplace.

01/04/2026 Logistics Encyclopedia
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Amazon Updates Search with Star Ratings to Boost Seller Competition

Amazon Updates Search with Star Ratings to Boost Seller Competition

Amazon's testing of star rating displays on search pages signals potential platform rule changes. While aiming to improve user experience, this poses challenges for sellers: increased star rating weight, adjusted advertising strategies, and difficulties in promoting new products. Sellers should prioritize buyer account quality, obtain the VP badge, enhance review content quality, and focus on product and supply chain excellence to thrive in the competitive landscape. Adapting to these changes will be crucial for success on Amazon.

12/30/2025 Logistics Industry Insights
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Amazon Sellers Use Rufus AI to Boost Sales

Amazon Sellers Use Rufus AI to Boost Sales

Amazon Rufus is reshaping e-commerce. Sellers need to understand its identification logic, optimize listings and advertising strategies, capture scene-related keywords, leverage the Prompts feature, and address historical pricing issues. Proactively adapting to Amazon's transition from 'search e-commerce' to 'intent e-commerce' is crucial. By doing so, sellers can seize opportunities in the Rufus era and tap into free traffic. Mastering Rufus will be key to success and gaining a competitive edge in the evolving Amazon marketplace.

01/21/2026 Logistics Industry Insights
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Amazon Sponsored Brands Broad Match Triggers Unintended Ad Placements

Amazon Sponsored Brands Broad Match Triggers Unintended Ad Placements

This article focuses on the issue of irrelevant search terms triggered by broad match keywords in Amazon Sponsored Brands (SB) campaigns. It explains the differences in matching logic between SB and Sponsored Products (SP) ads. Sellers should fully understand the characteristics of SB ads, optimize their keyword strategies, and continuously monitor ad performance to improve advertising efficiency. Understanding these nuances is crucial for maximizing ROI and preventing wasted ad spend when utilizing broad match within Sponsored Brands.

01/22/2026 Logistics Industry Insights
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Google Ads Launches Campaign Total Budget Feature

Google Ads Launches Campaign Total Budget Feature

Google Ads introduces the 'Campaign Total Budget' feature for Search, Performance Max, and Shopping campaigns. Advertisers can set a fixed total budget, and the system intelligently allocates daily spending to optimize performance. Applicable to all bidding strategies and easy to implement, this feature helps improve advertising efficiency. Early adopters like Escentual.com have already seen significant positive results. It allows for better control over overall spend and leveraging Google's AI to maximize campaign outcomes within a defined budget.

02/03/2026 Logistics Industry Insights
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Google Search Ad Rankings Key Factors Beyond Bidding

Google Search Ad Rankings Key Factors Beyond Bidding

This article delves into the key factors influencing Google Search Ads ranking, highlighting that high bids alone don't guarantee top positions. It emphasizes the importance of Quality Score, historical performance, ad extensions, landing page quality, ad group structure, and competitor analysis. This provides guidance for independent website sellers to optimize their advertising strategies and improve ad performance, ultimately driving more relevant traffic and conversions. Understanding these factors is crucial for achieving a competitive edge in the Google Ads landscape.

02/12/2026 Logistics Industry Insights
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Amazon Ads Strategies Drive Growth and Optimization

Amazon Ads Strategies Drive Growth and Optimization

This article delves into the underlying logic of Amazon Advertising, explaining its different goals and roles during the growth and maturity phases of product listings. It provides strategies for building and optimizing advertising architecture, emphasizing the impact of advertising on impressions, click-through rates, and conversion rates. The article also covers the selection of different ad types, bidding strategies, and matching types. The aim is to help sellers more effectively leverage Amazon Advertising to drive product listing growth.

01/04/2026 Logistics Industry Insights
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