Amazon Expands Search Analytics for Brand ASIN Tracking

Amazon Expands Search Analytics for Brand ASIN Tracking

Amazon has upgraded its 'Search Query Performance' dashboard, allowing brand sellers to track the search performance of specific ASINs. By analyzing metrics such as search query volume, impressions, and clicks, sellers can optimize keywords, A+ Pages, and marketing strategies to improve search rankings and sales. Data-driven, granular operations are key to success. This new tool helps brands understand how customers are finding their products and provides insights to refine their approach and boost visibility within Amazon's search results.

Google Ads Vs Baidu Comparing Search Marketing Strategies

Google Ads Vs Baidu Comparing Search Marketing Strategies

This article provides an in-depth comparison of Google Ads and Baidu Ads, analyzing their differences across various dimensions including technology, services, conversion tracking, account management, and ad testing. The aim is to help advertisers choose the platform that best suits their needs and develop precise and effective advertising strategies to improve advertising efficiency. It explores the nuances of each platform to enable informed decision-making for optimal campaign performance and return on investment.

Googles 14 Advanced Search Operators Boost SEO Efficiency

Googles 14 Advanced Search Operators Boost SEO Efficiency

This article details 14 efficient Google search operators, including exact match, URL targeting, title search, body text search, logical AND, logical OR, exclusion search, wildcard, site-specific search, file type search, time range search, before a specific date, after a specific date, and advanced search visual operations. Mastering these operators can help users obtain information more accurately and efficiently, improving work productivity.

Google Addresses discovered  Not Indexed Search Ranking Issues

Google Addresses discovered Not Indexed Search Ranking Issues

This article provides an in-depth analysis of the Google "Discovered - currently not indexed" issue and offers a systematic solution. This includes requesting indexing, troubleshooting crawl budget limitations, improving content quality, optimizing internal linking, and building backlinks. By employing a multi-faceted approach, this problem can be resolved, ensuring content is indexed by Google and realizes its full potential. The article aims to help users understand and address the reasons why Google discovers content but doesn't index it, and provides practical steps to improve indexation rates.

Russias Yandex Rivals Google in Local Search Market

Russias Yandex Rivals Google in Local Search Market

This article provides an in-depth introduction to the leading search engine in Russia, focusing on Yandex's unique advantages and functionalities as the 'national search engine'. It compares Yandex with other options like Google.ru, Mail.ru, and Rambler. The aim is to help readers move beyond reliance on Google and master more precise Russian search techniques. This will enable them to better access Russian-language information and improve their learning, work, and life efficiency in Russian-speaking regions.

Google Search Shows Fewer Results Than Total Count

Google Search Shows Fewer Results Than Total Count

This paper delves into the significant discrepancy between the number of Google search result pages and the total number of results, revealing the role of relevance algorithms in optimizing user experience. Through case studies and an interpretation of the PageRank algorithm, it clarifies how Google filters information to provide accurate search results. The paper emphasizes the crucial role of algorithm engineers in Google's core competitiveness, highlighting their contribution to delivering highly relevant and useful search results despite the vast amount of available information.

Shopify Tests Universal Search to Boost Ecommerce Efficiency

Shopify Tests Universal Search to Boost Ecommerce Efficiency

Shopify is testing a shopping app with a platform-wide search function, allowing users to search for products from all Shopify merchants, potentially transforming from a website builder into a comprehensive e-commerce platform. This aims to address the exposure challenges faced by independent brands and create a closed-loop shopping experience. While the test is limited and internally debated, a full rollout could reshape the independent website ecosystem and revolutionize the e-commerce industry.

Amazon Sellers Adapt Strategies to Regain Search Traffic

Amazon Sellers Adapt Strategies to Regain Search Traffic

Faced with algorithm adjustments in Amazon's search results pages, sellers need to shift their thinking and reshape their operational strategies. This article delves into the reasons for traffic loss and provides strategies such as cultivating Amazon's Choice, leveraging Editorial Recommendations, skillfully utilizing associated traffic, emphasizing brand power, and optimizing listings. These strategies aim to help sellers regain traffic and achieve sales growth on the Amazon platform.

Google Search Strategies Boost Global Trade Lead Generation

Google Search Strategies Boost Global Trade Lead Generation

This article introduces how foreign trade salespersons can leverage Google's advanced search operators, such as email suffix targeting, site, intitle, and filetype, to precisely locate potential customer information and improve foreign trade conversion efficiency. It provides practical tips on using these operators effectively to identify relevant leads and gather valuable insights for successful customer development in the international market. By mastering these techniques, sales professionals can significantly enhance their lead generation efforts and increase their chances of closing deals.

Guide to Japanese Search Engines for Foreign Businesses

Guide to Japanese Search Engines for Foreign Businesses

This article provides an in-depth analysis of commonly used search engines in Japan, including Yahoo! Japan, Google Japan, Goo, Excite Japan, Livedoor, Nifty, and MSN Japan. It offers practical suggestions for foreign trade companies on how to effectively utilize these search engines to better develop the Japanese market. The aim is to equip businesses with the knowledge and strategies needed to succeed in reaching Japanese consumers through targeted search engine marketing efforts.