Amazon Upgrades Broad Match for Precision Ad Targeting

Amazon Upgrades Broad Match for Precision Ad Targeting

Amazon's broad match algorithm for advertising has been upgraded, moving beyond simple 'wide net' strategies to more intelligent and precise targeting. By identifying synonyms and related terms, it expands ad reach and improves performance. Listing optimization is crucial to prevent a surge in ACOS (Advertising Cost of Sales). Embrace these changes and master Amazon Advertising to drive sales growth. This new approach aims for better relevance and efficiency in broad match campaigns.

12/29/2025 Logistics Industry Insights
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South Chinas Scheng Emerges As Key Player in Crossborder Ecommerce Logistics

South Chinas Scheng Emerges As Key Player in Crossborder Ecommerce Logistics

Shengcheng Supply Chain, a rising force in South China's cross-border e-commerce logistics, offers cost-effective logistics solutions for small and medium-sized sellers through refined operations, customized services, and a region-focused dedicated line network. Its dedicated lines to Europe, America, and Southeast Asia, along with its overseas warehouse services, have demonstrated strong performance in terms of timeliness, customs clearance capabilities, and customer reputation. It is a noteworthy player in the market.

12/31/2025 Logistics
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Amazon Sellers Gain Relief As EU Eases Rules US Adjusts Fees

Amazon Sellers Gain Relief As EU Eases Rules US Adjusts Fees

Amazon faces a double benefit. European regulators are suing Amazon over 'unfair terms,' potentially forcing it to reduce restrictions on sellers. Simultaneously, the US Small and Light program's price threshold has increased from $8 to $10, boosting seller profit margins. Sellers should closely monitor these policy changes, optimize their pricing strategies, and improve product quality and service to capitalize on these opportunities. This presents a chance to enhance competitiveness and profitability within the Amazon marketplace.

12/30/2025 Logistics
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USPS Weighs Reverse Auction for Amazon Contract Renewal

USPS Weighs Reverse Auction for Amazon Contract Renewal

Amazon's existing contract with the United States Postal Service (USPS) expires in October 2026. USPS is considering using a reverse auction mechanism for renewal negotiations. This aims to secure more competitive pricing and service terms. However, it could also increase the complexity of negotiations and potentially impact the long-term partnership between the two entities. The reverse auction approach seeks to leverage competitive bidding to achieve favorable outcomes for USPS in the upcoming contract renewal.

01/07/2026 Logistics
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Lazada Sellers Weigh Local Vs Crossborder Ecommerce Strategies

Lazada Sellers Weigh Local Vs Crossborder Ecommerce Strategies

This article provides an in-depth analysis of the differences between Lazada local stores and cross-border stores, comparing them in terms of entry requirements, operational models, and market trends. It offers strategic selection advice for merchants. Cross-border stores are a good first step for beginners expanding internationally, while local stores are more suitable for merchants with resources and capabilities. Choosing the right path requires a comprehensive consideration of one's own circumstances.

01/07/2026 Logistics Encyclopedia
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Freight Forwarding Expert Shares Industry Tips for Efficiency

Freight Forwarding Expert Shares Industry Tips for Efficiency

This article compiles Mingde's insights from a freight forwarding forum, covering common issues such as manifest completion, FOB terms, bill of lading identification, handling incorrect port codes, and return container fees. It aims to help novice freight forwarders quickly get started, solve practical operational problems, and improve their professional skills. The guide offers practical advice and solutions to frequently encountered challenges, providing a valuable resource for those new to the industry or seeking to enhance their knowledge.

08/23/2025 Logistics Encyclopedia
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Freight Forwarding Guide Highlights Common Industry Pitfalls

Freight Forwarding Guide Highlights Common Industry Pitfalls

This article addresses common challenges in freight forwarding, including tight vessel space, low sulfur fuel surcharges, document verification, and DDP/DDU delivery terms. It provides practical advice and solutions to help you mitigate risks and ensure the safe and timely delivery of your goods. Learn how to navigate these complexities and optimize your shipping processes for a smoother and more efficient experience. The solutions cover key aspects of the shipping process, from initial booking to final delivery.

08/22/2025 Logistics Encyclopedia
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Freight Forwarding Simplified for Global Trade Businesses

Freight Forwarding Simplified for Global Trade Businesses

This article addresses common issues in freight forwarding, such as the differences between Sea Waybill (SWB) and Telex Release, new VAT refund policies, manifest filling standards, customs declaration names, authentication of customs clearance documents, LSS fee payment under FOB terms, and variations in units of measurement. It aims to help readers avoid common pitfalls in freight forwarding and improve operational efficiency by providing detailed explanations and practical guidance. The goal is to streamline the process and reduce potential errors.

08/22/2025 Logistics Encyclopedia
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Guide to Container Essentials for Freight Forwarders

Guide to Container Essentials for Freight Forwarders

This article provides a comprehensive analysis of container knowledge in the field of foreign trade freight forwarding. It covers common container specifications, nicknames, weights, related terminology, and operational procedures. From dimensions and volumes to specialized terms, it helps you gain a deep understanding of the world of containers and enhance your professional capabilities in foreign trade freight forwarding. It aims to improve your understanding of container types, sizes, and the terminology used when dealing with containerized cargo.

08/22/2025 Logistics Encyclopedia
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Beginners Guide to Understanding Incoterms in Global Trade

Beginners Guide to Understanding Incoterms in Global Trade

This article provides a clear and concise explanation of the 13 common Incoterms (EXW, FCA, FAS, FOB, CFR, CIF, CPT, CIP, DAF, DES, DEQ, DDU, DDP) used in international trade. It details the responsibilities of both buyer and seller under each term, clarifies the point of risk transfer, and specifies the applicable modes of transport. The aim is to help foreign trade practitioners better understand and utilize these terms to effectively manage and mitigate trade risks.

08/22/2025 Logistics Encyclopedia
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