Dubai Customs Adopts Smart Tech to Secure Brand Supply Chains

Dubai Customs Adopts Smart Tech to Secure Brand Supply Chains

Dubai Customs seized counterfeit goods worth AED 17.6 million in the first half of 2014, thanks to its self-developed 'Risk Engine' system and efficient inspection strategies. This success is attributed to technology empowerment, collaborative partnerships, and continuous innovation. Dubai Customs provides strong support for brand innovation and fosters a fair and transparent international trade environment. Their efforts demonstrate a commitment to protecting intellectual property rights and upholding the value of legitimate brands within the global marketplace.