Amazon Launches AHA Program to Protect Top Sellers

Amazon Launches AHA Program to Protect Top Sellers

The Amazon Account Health Assurance (AHA) program acts as a 'get-out-of-jail-free card' for high-performing sellers, mitigating account suspension risks due to account health issues. This program proactively connects sellers with account health specialists who offer solutions and provide a 72-hour appeal window. This article details the eligibility requirements, scope, and important considerations for the AHA program. It aims to help sellers fully leverage this benefit, ensuring account security and minimizing disruptions from potential account suspensions by providing proactive support and extended appeal opportunities.

01/06/2026 Logistics
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ISF Declaration Boosts Logistics Security

ISF Declaration Boosts Logistics Security

The Import Security Filing (ISF) is an essential document required by U.S. Customs, to be submitted 24 hours before the departure of goods. Accurate ISF declarations can help avoid fines and enhance logistics efficiency. Understanding ISF-related information and requirements enables companies to better manage their import operations.

Amazons Seller Program Sparks Debate Over Effectiveness

Amazons Seller Program Sparks Debate Over Effectiveness

Amazon launched the "Account Health Assurance" program to protect eligible sellers from account deactivation due to policy violations. However, the program has high requirements and Amazon retains the final interpretation, leading sellers to question its true "immunity." This presents both opportunities and challenges for appeal service providers. Sellers should be rational and proactively improve store performance to adapt to Amazon's policy changes. This program aims to provide a safety net, but sellers need to focus on maintaining good standing to truly benefit and avoid relying solely on the assurance.