Makukus Tiktok Shop Success Dominates Philippines Baby Market

Makukus Tiktok Shop Success Dominates Philippines Baby Market

Mom and baby brand Makuku achieved a 900% growth in the Philippines TikTok Shop by selecting the right niche, leveraging influencer marketing to drive traffic, and utilizing live commerce for efficient conversion, all while capitalizing on TikTok Shop platform support. Their key strategies include collaborating with local influencers, expanding product categories, carefully selecting influencers, and implementing pre-live traffic generation, in-live interaction, and pre-promotion for platform mega sales events. These tactics contributed significantly to their success in the Southeast Asian market.

01/27/2026 Logistics Industry Insights
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Crossborder Ecommerce Brands Face User Insight Challenges

Crossborder Ecommerce Brands Face User Insight Challenges

Intense competition in cross-border e-commerce makes branding crucial for success. This paper reveals ten common pitfalls in understanding cross-border users, emphasizing the importance of user purchasing behavior, genuine needs, and mental decision-making processes. Companies should avoid relying on traditional methods and instead adopt in-depth interviews and data analysis to build their own insight capabilities. By focusing on users, companies can drive iterative upgrades to products, channels, and experiences, ultimately achieving significant brand penetration in the market.

01/27/2026 Logistics Industry Insights
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Baidu PPC Boosts Crossborder B2B Sales in China

Baidu PPC Boosts Crossborder B2B Sales in China

Baidu PPC advertising offers cross-border e-commerce companies an efficient way to reach the domestic B2B market. Through precise keyword targeting, businesses can effectively acquire potential customers interested in brand registration, logistics partnerships, platform operation services, and more. This targeted approach leads to higher conversion rates and improved ROI for cross-border businesses seeking to expand their reach within China's B2B sector. By leveraging Baidu's vast user base, companies can significantly enhance their lead generation efforts and drive business growth.

01/27/2026 Logistics Industry Insights
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Youtube Expands Crossborder Ecommerce with New Store Feature

Youtube Expands Crossborder Ecommerce with New Store Feature

This article provides a detailed interpretation of the opening conditions, application steps, and successful cases of YouTube Store, and explores the future development trends of YouTube Ecommerce. It aims to help cross-border ecommerce sellers better utilize the YouTube platform to achieve brand promotion and sales growth. The piece covers key aspects of setting up a YouTube store and leveraging the platform for independent website promotion, offering practical insights for businesses looking to expand their online presence and drive sales through YouTube.

01/28/2026 Logistics Industry Insights
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Hiperbaric Expands to Shanghai with Highpressure Food Tech

Hiperbaric Expands to Shanghai with Highpressure Food Tech

Global HPP technology leader Hiperbaric has established an HPP incubator in Shanghai to promote the commercialization of high-pressure processing technology in the Asian food industry. This initiative will provide Asian food companies with product development and technical support, helping them improve product quality, extend shelf life, and meet consumer demand for healthy foods. This will ultimately drive innovation and upgrades across the entire industry. The incubator aims to accelerate the adoption of HPP technology and foster collaboration within the Asian food sector.

01/28/2026 Logistics Industry Insights
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Project Verte 6 River Systems Boost Atlanta Ecommerce Fulfillment

Project Verte 6 River Systems Boost Atlanta Ecommerce Fulfillment

Project Verte partnered with 6 River Systems to deploy a smart warehousing center in Atlanta. Utilizing 6 River Systems' Chuck robots, the center aims to improve order processing speed, accuracy, and efficiency, while reducing operational costs and enhancing customer satisfaction. This collaboration exemplifies the intelligent transformation of the e-commerce industry, with the potential to drive the entire sector towards greater efficiency, intelligence, and personalization. The deployment showcases how automation and robotics can revolutionize fulfillment operations for e-commerce businesses.

01/28/2026 Logistics
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GM Enhances Supply Chain Visibility Amid Crisis

GM Enhances Supply Chain Visibility Amid Crisis

This article delves into General Motors' intelligent transformation practices during the supply chain crisis. It highlights how GM achieved end-to-end visibility through digital technologies and leveraged data insights to drive decision-making, ultimately leading to cost savings and value creation. The article also analyzes the crucial role of aThingz's innovative AI solutions in GM's transformation. Finally, it summarizes the lessons that other companies can learn from GM's transformation experience, offering valuable insights for those seeking to modernize their own supply chains.

01/29/2026 Logistics Industry Insights
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UPS Expands Tech Hub in New Jersey for Logistics Innovation

UPS Expands Tech Hub in New Jersey for Logistics Innovation

UPS is building a global technology development center in New Jersey to drive business growth through technological innovation, enhance customer experience, improve operational efficiency, and expand into new markets. This center will serve as the engine for UPS's tech innovation, boosting its competitiveness and solidifying its industry leadership. UPS invests $1 billion annually in technology research and development, aiming to become a leader in smart logistics. This investment reflects their commitment to leveraging technology to optimize operations and deliver superior service.

01/29/2026 Logistics
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BI Tool Boosts Crossborder Ecommerce Financial Efficiency

BI Tool Boosts Crossborder Ecommerce Financial Efficiency

Cross-border BI introduces a specialized financial and tax solution for cross-border e-commerce, addressing the challenges of profit calculation. It offers automated data integration, intelligent expense allocation, customized apportionment, multi-dimensional report generation, traceable accounting processes, and data visualization. This solution helps businesses improve financial efficiency, achieve lean operations, and drive business growth by providing accurate and insightful profit analysis across different dimensions like products, regions, and channels. Ultimately, it empowers data-driven decision-making for optimized profitability.

01/30/2026 Logistics Industry Insights
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Toyota Raymond Merge to Lead North American Forklift Market

Toyota Raymond Merge to Lead North American Forklift Market

Toyota Material Handling and The Raymond Corporation announced their integration as Toyota Material Handling North America (TMHNA), effective April 1st. The integration aims to leverage the strengths of both companies, improve operational efficiency, and create greater value for customers, while maintaining the brand independence of Toyota and Raymond. This move is expected to intensify competition in the North American material handling industry and drive technological innovation and service upgrades. The combined entity will offer a broader portfolio and enhanced support to its customers.

01/30/2026 Logistics
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