Yuanfei Pets Expands Postipo in Billiondollar Pet Leash Market

Yuanfei Pets Expands Postipo in Billiondollar Pet Leash Market

YUANFEI PET, known as the 'leading pet leash exporter,' faced revenue pressure but improved profitability in its first quarterly report after going public. This analysis explores the potential of the global pet supplies market, highlighting YUANFEI PET's strategy of focusing on niche markets, primarily exporting, and expanding its own brands. Its global R&D, production, and sales network is also examined. Capital raised from the IPO will help enhance product and supply chain competitiveness, offering valuable insights for other cross-border e-commerce businesses. This strategic approach positions them for continued growth in the competitive global market.

DIY Business Intelligence Tools Cut Costs for Facebook Google Ads

DIY Business Intelligence Tools Cut Costs for Facebook Google Ads

This paper proposes a low-cost approach to building a self-built BI system for integrating Facebook and Google advertising data. By leveraging Deferred Deeplink and S2S integration technologies, advertising campaign information is obtained and combined with a self-built BI system for data analysis, enabling ad performance tracking and optimization. The paper also discusses data attribution and duplicate installations, proposing corresponding solutions to address these challenges. This approach offers a cost-effective way to gain insights from advertising data and improve campaign effectiveness.