Amazon Ads Introduces Benchmarks for Seller Campaign Optimization

Amazon Ads Introduces Benchmarks for Seller Campaign Optimization

Amazon Advertising has launched Benchmarks, offering category-specific data to help sellers optimize their ad campaigns and improve efficiency. This feature allows advertisers to compare their performance against category averages, identifying areas for improvement in targeting, bidding, and creative. By leveraging these insights, sellers can make data-driven decisions to enhance their advertising strategies and drive better results. Currently, Benchmarks is only available in the US marketplace.

01/08/2026 Logistics Industry Insights
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Amazon Strengthens Seller Compliance Rules for FBA FBM

Amazon Strengthens Seller Compliance Rules for FBA FBM

Amazon is tightening FBA inbound and FBM return policies, making compliance crucial for sellers. The elimination of FBA pre-processing and labeling services, coupled with shortened FBM refund timelines, necessitates a professional and streamlined operational system. Sellers must ensure inbound compliance and timely refunds. Alternatively, leveraging overseas warehouse services can help navigate these challenges and safeguard business continuity. These changes demand greater operational efficiency and potentially a shift in fulfillment strategies for Amazon sellers to maintain competitiveness and avoid penalties.

01/23/2026 Logistics Industry Insights
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Amazons best Seller Glitch Sparks Debate Over Rankings

Amazons best Seller Glitch Sparks Debate Over Rankings

Amazon recently experienced a bug resulting in some products being incorrectly labeled as 'Best Seller' with zero reviews. This article analyzes this phenomenon, where certain sellers' product detail pages showed the 'Best Seller' badge in ad placements despite no significant increase in sales. It provides strategies for optimizing listings, pricing, product images, and product selection to help sellers create genuinely best-selling products and avoid relying on erroneous labels. The focus is on building a solid foundation for organic sales growth on Amazon.

01/26/2026 Logistics Industry Insights
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Amazons Category Changes Lead to Seller Sales Decline

Amazons Category Changes Lead to Seller Sales Decline

Amazon has addressed the recent issue of disappearing product category nodes faced by sellers, explaining that a surge in new product releases led to a spike in categorization violations, prompting a large-scale platform adjustment. Amazon outlined common categorization errors and advised sellers to select accurate category nodes to avoid violations. Sellers who believe they were wrongly affected can appeal or try re-uploading their listings. This incident serves as a reminder for sellers to operate in compliance and stay informed about platform policy changes.

01/27/2026 Logistics Industry Insights
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Amazon Expands Search Page Ads Intensifying Seller Competition

Amazon Expands Search Page Ads Intensifying Seller Competition

Amazon Ads has introduced a significant update, allowing premium bidding for the “rest of search” placement. This offers sellers new traffic opportunities, but increased competition could drive up ad costs. Success hinges on precise audience targeting, optimized Listing quality, and a well-defined bidding strategy to navigate the new traffic landscape effectively. Sellers must carefully consider their budget and ROI goals when implementing this new feature to maximize its potential.

01/27/2026 Logistics Industry Insights
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Amazon Summit Outlines Seller Strategies for Global Growth

Amazon Summit Outlines Seller Strategies for Global Growth

The 2025 Amazon Summit revealed new trends in cross-border e-commerce: moving away from single-market dependence towards multi-market collaborative operations. Top sellers are restructuring their global footprint, focusing on five key hubs: Hong Kong, Singapore, UAE, UK, and the US, to build efficient growth networks. This involves reshaping supply chains, transforming organizations, and upgrading technology to achieve localized operations and refined management. Ultimately, the goal is to gain control of growth amidst uncertainty.

01/30/2026 Logistics Industry Insights
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Ebay Store Setup Guide Steps for Personal and Business Accounts

Ebay Store Setup Guide Steps for Personal and Business Accounts

This article provides a detailed guide to the eBay registration process for both individual and business accounts, along with practical operational tips. Whether you are a new seller or an experienced merchant, you can gain valuable guidance to successfully onboard to eBay and tap into overseas markets. It covers essential steps and best practices to help you navigate the platform and maximize your chances of success in the global e-commerce landscape.

01/04/2026 Logistics Encyclopedia
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Ebay Guide How to Contact Sellers and Support

Ebay Guide How to Contact Sellers and Support

This article details various methods for finding sellers and contacting customer service on the eBay platform, including pre-sales inquiries, after-sales support, and platform customer service channels (phone, online chat, email). It also provides effective communication tips aimed at helping buyers more easily resolve issues encountered during the shopping process and enhance their overall shopping experience. Learn how to quickly find the right seller and efficiently address any concerns or questions you may have.

12/30/2025 Logistics Encyclopedia
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Ebay Sellers Urged to Optimize Global Market Strategies

Ebay Sellers Urged to Optimize Global Market Strategies

This article provides an in-depth analysis of the key eBay marketplaces, including the US, UK, Australia, and Germany, offering professional advice on marketplace selection and store operation. It also introduces practical tips for improving seller ratings and outlines the procedures and precautions for eBay marketplace migration, aiming to help sellers accurately position themselves in the global market and achieve business growth. The focus is on strategic decision-making and operational efficiency for maximizing success on eBay.

01/04/2026 Logistics Encyclopedia
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Amazon Sellers Gain Access to Proven Account Reinstatement Templates

Amazon Sellers Gain Access to Proven Account Reinstatement Templates

This article provides a golden template for Amazon seller appeals, addressing common issues such as ODR exceeding limits and new account suspension. It offers sample appeal letters and modification tips to help you appeal efficiently and regain selling privileges. Relevant appeal links are also provided to assist sellers in successful operation. This template focuses on providing a structured approach to crafting compelling appeals, increasing the likelihood of account reinstatement and minimizing disruption to your Amazon business.

01/06/2026 Logistics Encyclopedia
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