Amazon Sellers Face KYC Hurdles and Negative Review Challenges

Amazon Sellers Face KYC Hurdles and Negative Review Challenges

This article delves into strategies for handling negative reviews on Amazon for new products, including identifying the nature of the reviews, adjusting variation strategies, rapidly accumulating positive reviews, and providing excellent after-sales service. It also interprets potential KYC verification requirements on Amazon US, offering advice to sellers on how to respond. The goal is to help sellers navigate crises and achieve stable and sustainable growth. By understanding these challenges and proactively implementing solutions, sellers can mitigate risks and optimize their performance on the Amazon platform.

12/30/2025 Logistics Industry Insights
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Amazon Revamps Legacy Products with New Marketing Strategy

Amazon Revamps Legacy Products with New Marketing Strategy

This article delves into the advertising strategies for reactivating old products on Amazon through off-Amazon promotion. It emphasizes the importance of conversion rates and details the application of Code mode, adjustments to on-Amazon advertising, and keyword negation techniques. By synergizing off-site traffic generation with on-site conversion optimization, this approach helps sellers revitalize old products and achieve sales growth. The article provides practical insights into leveraging external traffic to boost internal performance and ultimately increase revenue for established product listings.

01/06/2026 Logistics Encyclopedia
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Amazon Ad Strategies Shift Between Branding and Sales Focus

Amazon Ad Strategies Shift Between Branding and Sales Focus

This article reviews the insightful debates on brand building & sales growth and on-site promotion & off-site traffic generation from the Amazon Advertising event. It deeply analyzes the arguments from both sides, incorporating real-world examples to provide Amazon sellers with valuable strategic recommendations. The goal is to empower sellers to stand out in the highly competitive marketplace by leveraging effective advertising and promotional strategies within and outside of the Amazon platform.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Gain Relief As EU Eases Rules US Adjusts Fees

Amazon Sellers Gain Relief As EU Eases Rules US Adjusts Fees

Amazon faces a double benefit. European regulators are suing Amazon over 'unfair terms,' potentially forcing it to reduce restrictions on sellers. Simultaneously, the US Small and Light program's price threshold has increased from $8 to $10, boosting seller profit margins. Sellers should closely monitor these policy changes, optimize their pricing strategies, and improve product quality and service to capitalize on these opportunities. This presents a chance to enhance competitiveness and profitability within the Amazon marketplace.

12/30/2025 Logistics
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Amazon US Guide Securing Static Ips for Business Efficiency

Amazon US Guide Securing Static Ips for Business Efficiency

This article delves into the use of static IPs for Amazon US sellers, analyzing their impact on account security and operational efficiency. It emphasizes the importance of compliant operations and provides practical advice such as choosing reliable providers and conducting regular checks. The goal is to help sellers achieve stable growth on the Amazon platform by understanding and implementing best practices for static IP usage, ultimately contributing to a safer and more efficient Amazon business.

02/05/2026 Logistics Encyclopedia
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CPC Certification Boosts Amazon Sales for US Sellers

CPC Certification Boosts Amazon Sales for US Sellers

Amazon CPC certification is crucial for sellers to enhance sales techniques on the US Amazon platform. Certification enables precise ad targeting, boosting product visibility and conversion rates, strengthening brand awareness, and optimizing advertising costs. To obtain certification, sellers need to register an account, select advertising products, take the certification exam, and engage in continuous learning to adapt to market changes. It's a valuable asset for maximizing advertising ROI and achieving sustainable growth on Amazon.

02/05/2026 Logistics Encyclopedia
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Amazon Sellers Guide to Offplatform Promotion Strategies

Amazon Sellers Guide to Offplatform Promotion Strategies

Off-Amazon promotion is an effective way to boost Amazon sales, but requires thorough preparation. This article details six key aspects to consider before launching an off-Amazon campaign: product-market fit assessment, product lifecycle positioning, goal setting, promotional strategy development, channel selection, and communication with service providers. By addressing these areas, sellers can effectively drive targeted traffic and create bestselling products. Careful planning ensures a higher return on investment and maximizes the potential for success in the competitive Amazon marketplace.

01/04/2026 Logistics
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Amazon Brand Registry Aids Business Growth and Protection

Amazon Brand Registry Aids Business Growth and Protection

Amazon Brand Registry is a crucial protection measure for brands on the Amazon platform, offering brand control, search tools, proactive protection, and brand-building benefits. Registration requires a valid trademark, and the process involves eligibility verification, account login, and brand enrollment. Furthermore, Amazon provides Transparency and Project Zero to combat counterfeit products and safeguard brand rights. These initiatives empower brands to maintain control over their listings, report infringements, and ultimately protect their intellectual property and customer trust within the Amazon marketplace.

01/06/2026 Logistics Encyclopedia
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Mpns Enhance Amazon Listings for Manufacturers

Mpns Enhance Amazon Listings for Manufacturers

Manufacturer Part Number (MPN) is a unique code assigned by the product manufacturer to precisely identify a specific part or product. Adding accurate MPN information to your Amazon listings can significantly improve product visibility, conversion rates, and reduce returns, ultimately boosting your Amazon sales performance. This article provides an in-depth analysis of the definition and role of MPN, and how to leverage it to significantly improve your Amazon sales results. It covers best practices for finding and using MPNs effectively on Amazon.

01/05/2026 Logistics Encyclopedia
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Amazon Sellers Urged to Combat Counterfeiting to Protect Brands

Amazon Sellers Urged to Combat Counterfeiting to Protect Brands

This article provides Amazon sellers with a comprehensive brand protection guide, covering aspects such as brand registry, UPC acquisition, trademark/copyright registration, and product packaging. It details how to deal with counterfeiters and listing hijackers, including test buys, contacting sellers, and reporting to Amazon. The aim is to help sellers build a strong brand defense and safeguard their assets on Amazon. It offers practical steps and strategies to proactively protect intellectual property and maintain brand integrity within the competitive Amazon marketplace.

02/03/2026 Logistics Industry Insights
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